10% off all orders. Use code 10FORYOU at checkout. Online only, expires 10/28/14 at 11:59PM.
plus get free shipping on orders over $25. Order by 6 p.m. ET Ships same day. Learn more.
Reorder products. See your order history.
FREE SHIPPING on orders of $25 or more.

How to get FREE Shipping:
1. Place your online order of $25 or more*
2. Ship to an address within the United States (including U.S. territories)
3. Your shipment should arrive within 2-6 business days from your order

* Your total purchase must reach the designated amount after any discounts are applied and prior to the costs of shipping and tax.
Order by 6, We'll Ship the Same Day

Domestic orders placed Monday - Friday by 6 p.m. Eastern Time will be packed and shipped the same day, pending verification of billing information and the shipping method selected. International orders and orders containing gift cards, out-of-stock items or refrigerated items will be processed as quickly as possible, but won't necessarily be shipped out the same day.

Excludes all orders placed on major US holidays (Memorial Day, Independence Day, Labor Day, Thanksgiving Day, Christmas Day and New Year's Day).

Home > Help > Privacy & Security Policy

Vitamin Shoppe, Inc.
Privacy and Security Policy
Last Updated April 15, 2014

The Vitamin Shoppe, Inc., VS Direct, Inc. and it and their affiliates (collectively, "The Vitamin Shoppe," "we," "us," or "our") provide this privacy and security policy ("Privacy Policy") because we know that you care about how your information is collected, used, shared and retained. This Privacy Policy applies only to information collected when you access our website (www.vitaminshoppe.com) and our Mobile Site (collectively the "VSI Site"), or use the services that we make available via the VSI Site from time to time (the "Services"). Our Services may include offering you the opportunity to post information, quotes, comments, data, text, graphics and other materials on the VSI Site ("User Content"), become a registered user, purchase products via the VSI Site, or use our Mobile Apps. By visiting the VSI Site or using the Services, you accept the terms of this Privacy Policy.


Privacy and Security Policy
  1. I. Safe Harbor Certification
  2. II. The Information We Collect
  3. III. Personal Information
  4. IV. Non-Personal Information
  5. V. Cookies and Other Tracking Technologies
  6. VI. How We Use Your Information
  7. VII. Sharing Your Information
  8. VIII. User Content
  9. IX. Advertising
  10. X. Opt-Out
  11. XI. Security
  12. XII. Accessing and Correcting Personal information
  13. XIII. Children
  14. XIV. Changes to Privacy Policy
  15. XV. Privacy Practices of Third Parties
  16. XVI. Governing Law
  17. XVII. Important Notice to Non-U.S. Residents/Safe Harbor Certification
  18. XVIII. California Privacy Rights
  19. XIX. Contact Us

I. Safe Harbor Certification

In light of the international nature of our business, The Vitamin Shoppe complies with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the US Department of Commerce regarding the collection, use and retention of personal information from European Union member countries and Switzerland. For more information about the Safe Harbor program, please visit http://www.export.gov/safeharbor/.

Back to Top

II. The Information We Collect

The Vitamin Shoppe collects the following types of information via the VSI Site directly and indirectly through our service providers and advertising partners ("Service Providers").

Back to Top

III. Personal Information

Personal Information means any information that may be used to identify a natural person. Generally, you may visit and browse the VSI Site without revealing any of your Personal Information. When you use the Services, you may be required to provide Personal Information. For example, if you subscribe to a mailing list, participate in special offers, sweepstakes or other promotions, join our loyalty program, send questions or comments to us via e-mail, post User Content on the VSI Site, our Facebook page or other social media site, or purchase products via the VSI Site, we will collect Personal Information which will be used to fulfill your order and for other purposes consistent with this Privacy Policy. If you visit the VSI Site, or register on the VSI Site, through Facebook Connect or another social media website, we may also receive certain Personal Information from those social media sites. From time to time we may collect or purchase demographic information (such as gender or age) or information about your interests and preferences. If we link any demographic or preferences information to your Personal Information, then all such information will be treated as Personal Information under this Privacy Policy.

In order to use some features provided on our VSI Site, you may submit Personal Information about other individuals. For example, e-mailing an article from the VSI Site or providing product information to a friend requires an email address, and completing a purchase sent directly to a friend requires a name and address. The Vitamin Shoppe will use and store such Personal Information to fulfill your request, and for marketing and other purposes consistent with this Privacy Policy.

Back to Top

IV. Non-Personal Information

Activity Information. We may collect your IP address, Internet service provider, browser type and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, sections of the VSI Site visited, number of links you click while on the VSI Site, search terms, operating system, website traffic and related statistics, keywords and/or other data.

Geolocational Information. We may collect information regarding your current location (e.g., by IP address, by latitude/longitude, or zip code) when you visit the VSI Site or use the Services. In order to provide certain Services while you are visiting our mobile site or using our Mobile Apps, we may, with your consent, automatically collect geolocational information from your mobile device, wireless carrier or third party service providers. Your mobile device also permits you to turn off the location services. Please be sure to manage your mobile device and privacy preferences for the Services on a consistent basis.

Back to Top

V. Cookies and Other Tracking Technologies

When you visit the VSI Site, cookies or other tracking technologies may be placed on your computers or mobile devices. A cookie is a small amount of information that a web server sends to your browser that stores Non-Personal Information about your account, preferences and use of the VSI Site and Services. Cookies allow us to recognize you when you return to the VSI Site and track and target your interests in order to provide a customized experience. They also help us to detect certain kinds of fraud. We use cookies to store preferences, record session information, record user-specific information on what pages are accessed or visited, alert you to new areas of the VSI Site, or customize web page content, services and advertisements based on browser type or other information that the tracking technologies provide.

"Session" cookies are temporary cookies used for various reasons, such as managing page views and your shopping cart. Typically, your browser will erase session cookies once you exit the browser. "Persistent" cookies are more permanent cookies that are stored on your computer or mobile device after you exit the browser. Persistent cookies allow us to retrieve certain information that you have previously provided to us (for example, your user ID if you ask to be remembered). The VSI Site may use both session and persistent cookies.

The VSI Site may also use "tracer tags," which are tiny graphic images placed on VSI Site pages or in our e-mails that allow us to determine whether you have performed certain actions. When you access these pages or open e-mail messages, the tags generate a notice of that action to us or our Service Providers. These tools allow us to measure response to our communications and improve our web pages and promotions.

You may manage, block or delete cookies and other tracking technologies by adjusting your browser's security and privacy settings but, if you do so, you may not be able to use particular features of the VSI Site or the Services.

Back to Top

VI. How We Use Your Information

We may use your Personal Information in a manner that is consistent with this Privacy Policy. If you provide Personal Information for a certain reason, we may use such Personal Information in connection with the reason it was provided. For instance, we may use Personal Information to process purchases via the VSI Site; administer, improve and provide access to the VSI Site and the Services; respond to inquiries; upload User Content that may include Personal Information; or to communicate with you by email, telephone or regular mail regarding news updates, special promotional offers, our products and services, or other information which may be of interest to you. If you later wish to opt-out of receiving such promotional communications from us at any time, simply follow the "Opt-Out" instructions.

The Vitamin Shoppe may link or combine Personal Information with other personally identifiable information (such as transaction history) and Non-Personal Information that is available from our records and other sources. We may use this combined information for marketing and advertising programs, to enforce VSI Site policies, protect the VSI Site, our customers and others, and to comply with applicable law.

Back to Top

VII. Sharing Your Information

The Vitamin Shoppe may share your Personal Information and Non-Personal Information with third parties without notice to you under certain circumstances including:

  • Service Providers.
    When we engage a Service Provider to perform certain business-related functions, we only provide them with the information that they need to perform their specific function. We may also share your information with any of our parent companies, subsidiaries, or other companies under common control with us.
  • Legal Requirements.
    We may disclose your information if required to do so by law, or in the good faith belief that such action or disclosure is necessary or appropriate (i) to operate the VSI Site, (ii) comply with any legal obligation, report unlawful activity, cooperate with law enforcement, or protect against legal liability, (iii) protect and defend our rights, property, personnel, suppliers, sponsors, agents or licensors, or (iv) protect the personal safety of users of the VSI Site or the public.
  • Business Transfers.
    We may share your information with business partners, or buy or sell businesses or assets. In the event of a corporate sale, asset sale, merger, reorganization, dissolution or similar event, Personal Information, and Non-Personal Information may be part of the assets that are transferred.
  • Aggregated Information.
    We may aggregate Personal Information and Non-Personal Information and provide it to our existing or potential business partners, sponsors, advertisers or other third parties, in response to a government request, or to other third parties for lawful purposes.
  • Vitamin Shoppe may disclose Personal Information to third party marketers (who may combine such Personal Information with their own records, and records available from other sources), for their own direct marketing purposes, and the direct marketing purposes of other third party marketers. If you wish to opt-out of sharing your Personal Information with third party marketers for their own and third party direct marketing purposes, please unsubscribe.

Back to Top


VIII. User Content

We are not responsible for protecting any Personal Information or User Content you post on the VSI Site or on social media web pages associated with VSI. Any Personal Information or User Content posted on the VSI Site or associates social media pages is publicly available, unprotected and may be viewed by anyone with access to the specific website.

User Content or Personal Information published on the VSI Site or associated social media sites may also appear in search engine results (such as Yahoo!, MSN, Google, Altavista, and other search engines) and in the cache of those search engines, in feeds and third party websites pursuant to cobranding agreements. We have no control over updating and/or removal of such User Content or Personal Information, which is the sole responsibility of the search engines, third party websites and RSS web feed resources. You agree and acknowledge that VSI is not liable for the information published in search results or by any third party website that carries any User Content or Personal Information published on the VSI Site or associated social media sites. We strongly discourage posting any Personal Information or User Content that you do not want others to see or use.

The Vitamin Shoppe reserves the right, but has no obligation, to monitor User Content and Personal Information posted on the VSI Site. You acknowledge that by providing you with the ability to post, view and distribute User Content and Personal Information on the VSI Site, VSI is merely acting as a passive conduit for such distribution and is not undertaking any obligation or liability relating thereto. We reserve the right, but have no obligation, to block or remove communications, User Content, Personal Information or other submissions to the VSI Site, for any reason or no reason, in our sole and absolute discretion.

Back to Top

IX. Advertising

The Vitamin Shoppe may, directly or indirectly through Service Providers, serve personalized advertisements for VSI products, services and programs when you visit the VSI Site and other sites. VSI and Service Providers may use Personal Information and Non-Personal Information collected during your visits to the VSI Site to select advertisements, perform, or have performed, cookie synchs, and otherwise combine and compare your information with other databases for VSI's commercial purposes. You may opt-out of the tailoring of advertising based on information we collect. To learn more about the use of this information, or to choose not to have this information used by our third-party advertising partners by opting out, please visit the Network Advertising Initiative by clicking www.networkadvertising.org/managing/opt_out.asp.

Back to Top

X. Opt-Out

The Vitamin Shoppe offers you control over your privacy preferences regarding email. You may update these preferences at any time. Please allow sufficient time for your preferences to be processed.

  • You may opt-out of receiving promotional emails from us regarding new features, services and special offers when registering for an account by unchecking the box that asks whether you would like to receive e-mail updates.
  • You may unsubscribe from receiving promotional e-mails of certain types (or a company-wide unsubscribe) at any time by using the Unsubscribe page on the VSI Site. Click here to unsubscribe. Please pay careful attention to the various options for unsubscribing. You may have the option to unsubscribe from one or more special interest lists or unsubscribe from all promotional e-mails.
  • When you receive a promotional e-mail from The Vitamin Shoppe, it will contain a link that allows you to unsubscribe. If you decide to use this opt-out link, you will no longer receive special offers, valuable coupons, new product introductions and informational health and wellness newsletters from The Vitamin Shoppe via email or direct mail; however, you will continue to receive non-promotional e-mails and direct mail from us, such as order confirmations.
  • You may opt-out from promotional emails from us by calling Customer Care, or visiting a VSI retail location and advising an associate that you wish to opt-out.

    Domestic Callers: (866)-293-3367
    International Callers: (201)-868-5959

Back to Top

XI. Security

The Vitamin Shoppe takes reasonable precautions to safeguard your Personal Information against unauthorized access or disclosure including Secure Sockets Layer (SSL) encryption. Unfortunately, no data transmission over the Internet or stored on a server can be guaranteed to be 100% secure. As a result, we cannot guarantee or warrant the security of any information you disclose or transmit to us online, and The Vitamin Shoppe is not responsible for the theft, destruction, or inadvertent disclosure of your Personal Information.

When creating an account on our VSI Site, you are required to establish a password. To maximize your level of protection, you should choose a password with at least 6 characters, using a combination of letters and numbers. We recommend that you not disclose your password to any other person. You are solely responsible for maintaining the secrecy of your password and account information, and for all activities that occur under your password or account.

Credit card and other financial information that is necessary to complete purchases on the VSI Site is collected and processed by a Service Provider and encrypted using SSL before transmitted over the Internet.

Back to Top

XII. Accessing and Correcting Personal Information

You can access and correct your Personal Information by logging into your account and accessing the "My Account" section of the VSI Site. If you wish to cancel your account, please click here to unsubscribe. If you also wish to opt-out of receiving emails from us after your account is cancelled, please follow the steps described under "Opt-Out." We may retain your Personal Information and Non-Personal Information indefinitely after termination of your account for use in compliance with this Privacy Policy.

Back to Top

XIII. Children

The VSI Site is not intended for use by children under the age of 13. The Vitamin Shoppe does not knowingly collect or use any Personal Information from such children. If you are under the age of 13, do not submit any information to this VSI Site. If we learn that we collected Personal Information from children under the age of 13, we will take steps to delete that information as soon as possible.

Back to Top

XIV. Changes to Privacy Policy

The Vitamin Shoppe may, in its sole discretion, change this Privacy Policy from time to time without prior notice. We will notify you of any material changes to this Privacy Policy by changing the "Last Updated" date at the top of this Privacy Policy. If you visit the VSI Site or use the Services after a change to this Privacy Policy is posted on the VSI Site, you will be bound by such change. Please refer back to this Privacy Policy on a regular basis. If you object to any of the terms in a revised Privacy Policy, you have the right to cease using the VSI Site and the Services. If you have questions about this Privacy Policy, or believe that The Vitamin Shoppe has acted inconsistently with this Privacy Policy, please Contact Us.

Back to Top

XV. Privacy Practives of Third Parties

The VSI Site may contain links to third party websites, products, and services, including social media sites such as Facebook and Twitter. These third party websites may place cookies or other tracking technologies on your computer or personal device. Information collected by these third party websites is governed by their privacy practices and is not subject to this Privacy Policy. We are not responsible for how these third party websites collect, use, disclose, distribute, or maintain Personal and Non-Personal Information. If you visit a third party website linked from the VSI Site, you do so at your own risk. We encourage you to learn about the privacy practices of those third parties prior to providing them with an information or taking advantage of an offer or promotion. The Vitamin Shoppe expressly disclaims any and all liability for the actions of third parties, including but without limitation to actions relating to the use and/or disclosure of Personal Information by third parties

XVI. Governing Law

This Privacy Policy and the privacy practices of The Vitamin Shoppe will be subject exclusively to the laws of the State of New Jersey, United States

XVII. Important Notice to Non-U.S. Residents/Safe Harbor Certification

The Vitamin Shoppe abides by the principles set forth in the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of data from the European Union member countries and Switzerland. However, it is important to note that the servers that store the information are operated in the United States or at one of our other data centers located outside the United States. If you are located outside of the United States, please be aware that any information provided to us may be transferred to the United States. By visiting the VSI Site and/or using our Services, you consent to this transfer.

In order to comply with the Safe Harbor framework, The Vitamin Shoppe commits to the resolution of complaints about your privacy and our collection or use of the information. We have committed to resolve any complaints by European Union citizens relating to this Privacy Policy, which cannot be resolved directly with our company, through the Council of Better Business Bureaus, Inc.?s Safe Harbor Privacy Dispute Resolution Procedures.

If you have any questions regarding this Privacy Policy, please contact us as set forth in the ?How to Contact Us? section below. We will investigate your question, respond to your inquiry, and attempt to resolve any concerns regarding your privacy question. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by us, please visit the BBB EU SAFE HARBOR web site at www.bbb.org/us/safe-harbor-complaints for more information and to file a complaint.

XVIII. California Privacy Rights

Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to obtain certain information about the types of Personal Information that companies with whom they have an established business relationship (and that are not otherwise exempt) have shared with third parties for direct marketing purposes during the preceding calendar year, including the names and addresses of those third parties, and examples of the types of services or products marketed by those third parties. To submit a request pursuant to Section 1798.83, please contact Vitamin Shoppe via our feedback form.

XIX. Contact Us

If you have any questions regarding this Privacy Policy or our privacy practices, you may email us at customercare@vitaminshoppe.com with "PRIVACY POLICY" in the subject line, or send us a letter addressed to: The Vitamin Shoppe, Customer Care Department, 2101 91st Street, North Bergen, NJ 07047.

 

©2014 VS Direct Inc. All rights reserved.

 

sign up. save 10%

invalid email address entered. please try again.

 
almost there! click sign me up for exclusive coupons, great deals, early access to sales and info on how to stay healthy & fit.  view our privacy policy.
*first time customers only