{"id":33172,"date":"2024-03-01T19:55:00","date_gmt":"2024-03-02T00:55:00","guid":{"rendered":"https:\/\/whatsgood.vitaminshoppe.com\/?p=33172"},"modified":"2024-03-01T20:10:55","modified_gmt":"2024-03-02T01:10:55","slug":"female-founded-wellness-brands","status":"publish","type":"post","link":"https:\/\/www.vitaminshoppe.com\/blog\/female-founded-wellness-brands\/","title":{"rendered":"7 Female-Founded Wellness Brands That Should Be On Your Radar"},"content":{"rendered":"<p>Today’s world of wellness is bustling with all sorts of innovation and brands begging for your allegiance. On the supplement side of things, savvy shoppers look for quality products with science-backed formulas to help them determine their purchases. But there are often more emotional reasons we’re drawn to a brand, such as <em>who<\/em> founded it and <em>why<\/em>.<\/p>\n<p>A brand’s origin story can be just the inspiration you need to consider trying it. So, in honor of Women’s History Month, here are seven female-led brands pioneering the future of wellness. Read on for their founders’ inspiring journeys, brand missions, and best advice.<\/p>\n<p><noscript><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"33197\" data-permalink=\"https:\/\/www.vitaminshoppe.com\/blog\/female-founded-wellness-brands\/wile-cofounder-julie\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wile-cofounder-Julie.jpg?fit=1480%2C1971&ssl=1\" data-orig-size=\"1480,1971\" data-comments-opened=\"0\" data-image-meta=\"{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1"}\" data-image-title=\"Wile cofounder Julie\" data-image-description data-image-caption data-medium-file=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wile-cofounder-Julie.jpg?fit=225%2C300&ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wile-cofounder-Julie.jpg?fit=740%2C985&ssl=1\" tabindex=\"0\" role=\"button\" class=\"size-full wp-image-33197 aligncenter\" src=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wile-cofounder-Julie.jpg?resize=740%2C986&ssl=1\" alt=\"Wile cofounder Julie\" width=\"740\" height=\"986\" srcset=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wile-cofounder-Julie.jpg?w=1480&ssl=1 1480w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wile-cofounder-Julie.jpg?resize=225%2C300&ssl=1 225w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wile-cofounder-Julie.jpg?resize=769%2C1024&ssl=1 769w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wile-cofounder-Julie.jpg?resize=768%2C1023&ssl=1 768w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wile-cofounder-Julie.jpg?resize=1153%2C1536&ssl=1 1153w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wile-cofounder-Julie.jpg?resize=272%2C362&ssl=1 272w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wile-cofounder-Julie.jpg?resize=740%2C986&ssl=1 740w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wile-cofounder-Julie.jpg?resize=560%2C746&ssl=1 560w\" sizes=\"(max-width: 740px) 100vw, 740px\"><\/noscript><img decoding=\"async\" data-attachment-id=\"33197\" data-permalink=\"https:\/\/www.vitaminshoppe.com\/blog\/female-founded-wellness-brands\/wile-cofounder-julie\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wile-cofounder-Julie.jpg?fit=1480%2C1971&ssl=1\" data-orig-size=\"1480,1971\" data-comments-opened=\"0\" data-image-meta=\"{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1"}\" data-image-title=\"Wile cofounder Julie\" data-image-description data-image-caption data-medium-file=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wile-cofounder-Julie.jpg?fit=225%2C300&ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wile-cofounder-Julie.jpg?fit=740%2C985&ssl=1\" tabindex=\"0\" role=\"button\" class=\"size-full wp-image-33197 aligncenter lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201480%201971%22%3E%3C%2Fsvg%3E\" alt=\"Wile cofounder Julie\" width=\"1480\" height=\"1971\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201480%201971%22%3E%3C%2Fsvg%3E 1480w\" sizes=\"(max-width: 740px) 100vw, 740px\" data-srcset=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wile-cofounder-Julie.jpg?w=1480&ssl=1 1480w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wile-cofounder-Julie.jpg?resize=225%2C300&ssl=1 225w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wile-cofounder-Julie.jpg?resize=769%2C1024&ssl=1 769w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wile-cofounder-Julie.jpg?resize=768%2C1023&ssl=1 768w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wile-cofounder-Julie.jpg?resize=1153%2C1536&ssl=1 1153w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wile-cofounder-Julie.jpg?resize=272%2C362&ssl=1 272w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wile-cofounder-Julie.jpg?resize=740%2C986&ssl=1 740w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wile-cofounder-Julie.jpg?resize=560%2C746&ssl=1 560w\" data-src=\"https:\/\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wile-cofounder-Julie.jpg\"><\/p>\n<h2><strong>Wile<\/strong><\/h2>\n<p>Julie Kucinski refused to accept the way society seemed to forget about women in their 40s and 50s, so she co-founded <a href=\"https:\/\/www.vitaminshoppe.com\/b\/wile\/N-cp9apa\" target=\"_blank\" rel=\"noopener\">Wile<\/a> to ensure that middle-aged women feel <em>seen<\/em>\u2014and that they have support to reframe what this stage of life can be and live it to the absolute fullest. Enter a <a href=\"https:\/\/www.vitaminshoppe.com\/b\/wile\/N-cp9apa\" target=\"_blank\" rel=\"noopener\">line of plant-powered supplements<\/a> formulated to embrace and empower women through the <a href=\"https:\/\/www.vitaminshoppe.com\/blog\/perimenopause\/\" target=\"_blank\" rel=\"noopener\">hormonal and other shifts they experience throughout midlife<\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">“This is our time to live in our power, clarity, and confidence,” says Kucinski. “Women in their 40s and 50s are incredible. We want them to see it, feel it, know it.” And Wile is truly here to stretch out a hand. From the <a href=\"https:\/\/www.vitaminshoppe.com\/p\/burnout-relief-30-milliliter-drop-s\/wil-11993\" target=\"_blank\" rel=\"noopener\">Burnout Relief Tincture<\/a> to the <a href=\"https:\/\/www.vitaminshoppe.com\/p\/hot-flash-60-capsules\/wil-11994\" target=\"_blank\" rel=\"noopener\">Hot Flash<\/a> herbal supplement, each carefully crafted offering serves to help women step into their complexity, power, and balance in partnership with whatever ebbs and flows their body is moving through.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">“Every stage has its rewards and epiphanies and they are all good,” Kucinski says. “Be excited to meet the next you and live joyously as this one. Why fight to live in your past?” With the right attitude (and the <a href=\"https:\/\/www.vitaminshoppe.com\/b\/wile\/N-cp9apa\" target=\"_blank\" rel=\"noopener\">right herbal support<\/a> by your side), the often-dreaded season of these middle years can surely be your best yet.<\/span><\/p>\n<p><noscript><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"33182\" data-permalink=\"https:\/\/www.vitaminshoppe.com\/blog\/female-founded-wellness-brands\/wholier-lisa-founder\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wholier-Lisa-founder.jpg?fit=1480%2C1037&ssl=1\" data-orig-size=\"1480,1037\" data-comments-opened=\"0\" data-image-meta=\"{"aperture":"6.3","credit":"","camera":"Canon EOS 5D Mark IV","caption":"","created_timestamp":"1554487340","copyright":"","focal_length":"47","iso":"100","shutter_speed":"0.008","title":"","orientation":"1"}\" data-image-title=\"Wholier Lisa founder\" data-image-description data-image-caption data-medium-file=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wholier-Lisa-founder.jpg?fit=300%2C210&ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wholier-Lisa-founder.jpg?fit=740%2C518&ssl=1\" tabindex=\"0\" role=\"button\" class=\"size-full wp-image-33182 aligncenter\" src=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wholier-Lisa-founder.jpg?resize=740%2C519&ssl=1\" alt=\"Wholier Lisa founder\" width=\"740\" height=\"519\" srcset=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wholier-Lisa-founder.jpg?w=1480&ssl=1 1480w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wholier-Lisa-founder.jpg?resize=300%2C210&ssl=1 300w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wholier-Lisa-founder.jpg?resize=1024%2C717&ssl=1 1024w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wholier-Lisa-founder.jpg?resize=768%2C538&ssl=1 768w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wholier-Lisa-founder.jpg?resize=272%2C191&ssl=1 272w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wholier-Lisa-founder.jpg?resize=740%2C519&ssl=1 740w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wholier-Lisa-founder.jpg?resize=560%2C392&ssl=1 560w\" sizes=\"(max-width: 740px) 100vw, 740px\"><\/noscript><img decoding=\"async\" data-attachment-id=\"33182\" data-permalink=\"https:\/\/www.vitaminshoppe.com\/blog\/female-founded-wellness-brands\/wholier-lisa-founder\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wholier-Lisa-founder.jpg?fit=1480%2C1037&ssl=1\" data-orig-size=\"1480,1037\" data-comments-opened=\"0\" data-image-meta=\"{"aperture":"6.3","credit":"","camera":"Canon EOS 5D Mark IV","caption":"","created_timestamp":"1554487340","copyright":"","focal_length":"47","iso":"100","shutter_speed":"0.008","title":"","orientation":"1"}\" data-image-title=\"Wholier Lisa founder\" data-image-description data-image-caption data-medium-file=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wholier-Lisa-founder.jpg?fit=300%2C210&ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wholier-Lisa-founder.jpg?fit=740%2C518&ssl=1\" tabindex=\"0\" role=\"button\" class=\"size-full wp-image-33182 aligncenter lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201480%201037%22%3E%3C%2Fsvg%3E\" alt=\"Wholier Lisa founder\" width=\"1480\" height=\"1037\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201480%201037%22%3E%3C%2Fsvg%3E 1480w\" sizes=\"(max-width: 740px) 100vw, 740px\" data-srcset=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wholier-Lisa-founder.jpg?w=1480&ssl=1 1480w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wholier-Lisa-founder.jpg?resize=300%2C210&ssl=1 300w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wholier-Lisa-founder.jpg?resize=1024%2C717&ssl=1 1024w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wholier-Lisa-founder.jpg?resize=768%2C538&ssl=1 768w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wholier-Lisa-founder.jpg?resize=272%2C191&ssl=1 272w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wholier-Lisa-founder.jpg?resize=740%2C519&ssl=1 740w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wholier-Lisa-founder.jpg?resize=560%2C392&ssl=1 560w\" data-src=\"https:\/\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/Wholier-Lisa-founder.jpg\"><\/p>\n<h2><strong>Wholier<\/strong><\/h2>\n<p>There are a <em>lot<\/em> of multivitamins out there\u2014and still, Lisa Gonzalez-Turner couldn’t find one that met all of her needs as a vegan. So, she decided to create a multi that not only checked key nutritional boxes for plant-based eaters (think <a href=\"https:\/\/www.vitaminshoppe.com\/c\/vitamins-supplements\/letter-vitamins\/vitamin-b\" target=\"_blank\" rel=\"noopener\">vitamin B12<\/a>, <a href=\"https:\/\/www.vitaminshoppe.com\/c\/vitamins-supplements\/minerals\/iron\" target=\"_blank\" rel=\"noopener\">iron<\/a>, and <a href=\"https:\/\/www.vitaminshoppe.com\/c\/vitamins-supplements\/supplements\/omegas\" target=\"_blank\" rel=\"noopener\">omega-3s<\/a>) but stood true to the principles of health-conscious folks. That’s how <a href=\"https:\/\/www.vitaminshoppe.com\/b\/wholier?shipping=on\" target=\"_blank\" rel=\"noopener\">wholier<\/a>, and its innovative <a href=\"https:\/\/www.vitaminshoppe.com\/p\/multi-for-plant-based-people-citrus-60-vegan-capsules\/hol-11393\" target=\"_blank\" rel=\"noopener\">Multi for Plant-Based People<\/a>, was born.<\/p>\n<p><span style=\"font-weight: 400;\">“My biggest driver is creating products that really make a difference in people’s lives. Having gone through my own health journey, I want to support as many people as possible on theirs,” Gonzalez-Turner says. “wholier stands for empowering health-conscious individuals with clean, plant-based health essentials. Our focus is on crafting products that are not only effective but also align with a deep respect for the values and desires of conscious consumers: minimal ingredient lists, food-based nutrients, transparency, and sustainable practices.”<\/span><\/p>\n<p>And though Gonzalez-Turner’s path lead her into the world of all things plant-based, her greatest advice is to allow your journey to truly be your <em>own. <\/em>“<span style=\"font-weight: 400;\">It’s about listening to your body and responding to its needs, whether that’s adjusting your diet, supplement intake, or exercise routine,” she shares. “It’s not about keeping up with every new trend, but about finding a sustainable, balanced approach that keeps you feeling energized and healthy.” If embracing a <a href=\"https:\/\/www.vitaminshoppe.com\/blog\/plant-based-diet-questions\/\" target=\"_blank\" rel=\"noopener\">plant-forward lifestyle<\/a> fuels your inner fire, you can bet that wholier has your back every step of the way.<\/span><\/p>\n<p><noscript><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"33183\" data-permalink=\"https:\/\/www.vitaminshoppe.com\/blog\/female-founded-wellness-brands\/img_0497\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/IMG_0497.jpeg?fit=1179%2C1455&ssl=1\" data-orig-size=\"1179,1455\" data-comments-opened=\"0\" data-image-meta=\"{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1"}\" data-image-title=\"GOAT Fuel cofounder Jaqui\" data-image-description data-image-caption data-medium-file=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/IMG_0497.jpeg?fit=243%2C300&ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/IMG_0497.jpeg?fit=740%2C913&ssl=1\" tabindex=\"0\" role=\"button\" class=\"size-full wp-image-33183 aligncenter\" src=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/IMG_0497.jpeg?resize=740%2C913&ssl=1\" alt=\"GOAT Fuel cofounder Jaqui\" width=\"740\" height=\"913\" srcset=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/IMG_0497.jpeg?w=1179&ssl=1 1179w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/IMG_0497.jpeg?resize=243%2C300&ssl=1 243w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/IMG_0497.jpeg?resize=830%2C1024&ssl=1 830w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/IMG_0497.jpeg?resize=768%2C948&ssl=1 768w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/IMG_0497.jpeg?resize=272%2C336&ssl=1 272w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/IMG_0497.jpeg?resize=740%2C913&ssl=1 740w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/IMG_0497.jpeg?resize=560%2C691&ssl=1 560w\" sizes=\"(max-width: 740px) 100vw, 740px\"><\/noscript><img decoding=\"async\" data-attachment-id=\"33183\" data-permalink=\"https:\/\/www.vitaminshoppe.com\/blog\/female-founded-wellness-brands\/img_0497\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/IMG_0497.jpeg?fit=1179%2C1455&ssl=1\" data-orig-size=\"1179,1455\" data-comments-opened=\"0\" data-image-meta=\"{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1"}\" data-image-title=\"GOAT Fuel cofounder Jaqui\" data-image-description data-image-caption data-medium-file=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/IMG_0497.jpeg?fit=243%2C300&ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/IMG_0497.jpeg?fit=740%2C913&ssl=1\" tabindex=\"0\" role=\"button\" class=\"size-full wp-image-33183 aligncenter lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201179%201455%22%3E%3C%2Fsvg%3E\" alt=\"GOAT Fuel cofounder Jaqui\" width=\"1179\" height=\"1455\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201179%201455%22%3E%3C%2Fsvg%3E 1179w\" sizes=\"(max-width: 740px) 100vw, 740px\" data-srcset=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/IMG_0497.jpeg?w=1179&ssl=1 1179w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/IMG_0497.jpeg?resize=243%2C300&ssl=1 243w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/IMG_0497.jpeg?resize=830%2C1024&ssl=1 830w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/IMG_0497.jpeg?resize=768%2C948&ssl=1 768w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/IMG_0497.jpeg?resize=272%2C336&ssl=1 272w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/IMG_0497.jpeg?resize=740%2C913&ssl=1 740w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/IMG_0497.jpeg?resize=560%2C691&ssl=1 560w\" data-src=\"https:\/\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/IMG_0497.jpeg\"><\/p>\n<h2><strong>G.O.A.T. Fuel<\/strong><\/h2>\n<p>The <a href=\"https:\/\/www.vitaminshoppe.com\/c\/food-drinks\/drinks\/energy-drinks\" target=\"_blank\" rel=\"noopener\">energy <\/a>drink industry is notorious for being male-dominated\u2014but that didn’t scare off <a href=\"https:\/\/www.vitaminshoppe.com\/b\/g-o-a-t-fuel?shipping=on\" target=\"_blank\" rel=\"noopener\">G.O.A.T. Fuel<\/a> co-founder Jaqui Rice Gold. In fact, this fierce female entrepreneur’s go-to advice is to “e<span style=\"font-weight: 400;\">mbrace challenges as opportunities for growth and never be afraid to ask for what you deserve.” The buzzy beverage has set a new standard for the fridge, delivering next-level performance with innovative ingredients like <a href=\"https:\/\/www.vitaminshoppe.com\/c\/herbs-natural-remedies\/popular-herbs\/mushrooms\" target=\"_blank\" rel=\"noopener\">adaptogenic mushrooms<\/a>. Plus, thanks to a dose of <a href=\"https:\/\/www.vitaminshoppe.com\/c\/protein-fitness\/popular\/bcaas\" target=\"_blank\" rel=\"noopener\">BCAAs<\/a>, G.O.A.T. Fuel really sits in the unique position of being an <a href=\"https:\/\/www.vitaminshoppe.com\/c\/food-drinks\/drinks\/energy-drinks\" target=\"_blank\" rel=\"noopener\">energy drink<\/a>, <a href=\"https:\/\/www.vitaminshoppe.com\/c\/protein-fitness\/performance-supplements\/hydration-endurance\" target=\"_blank\" rel=\"noopener\">sports drink<\/a>, and <a href=\"https:\/\/www.vitaminshoppe.com\/c\/food-drinks\/drinks\/functional-drinks\" target=\"_blank\" rel=\"noopener\">functional beverage<\/a> all wrapped up in one sleek can. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">“I’m motivated by the desire to make a positive impact on people’s lives,” Rice Gold says. “Knowing that the health-focused products we offer at G.O.A.T. Fuel can contribute to individuals’ overall wellness and vitality is incredibly fulfilling. We’re all<\/span><span style=\"font-size: 1rem;\"> about aspiring to greatness, pushing boundaries, and never settling for mediocrity.”<\/span><\/p>\n<p>For Rice Gold, that looks like crushing it in business without losing a laser-sharp focus on overall wellness. She knows that you’re only as strong as your foundation, which is why her <span style=\"font-weight: 400;\">G.O.A.T. Fuel-powered drive is always paired with practices like mindfulness, strong connection to a supportive community, physical activity she enjoys (it can’t feel like a chore, she says), and plenty of good ol’ sleep.<\/span><\/p>\n<p><noscript><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"33184\" data-permalink=\"https:\/\/www.vitaminshoppe.com\/blog\/female-founded-wellness-brands\/healthher-founders\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/HealthHer-founders.jpg?fit=1480%2C1405&ssl=1\" data-orig-size=\"1480,1405\" data-comments-opened=\"0\" data-image-meta=\"{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1"}\" data-image-title=\"Health&#038;Her founders\" data-image-description data-image-caption data-medium-file=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/HealthHer-founders.jpg?fit=300%2C285&ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/HealthHer-founders.jpg?fit=740%2C702&ssl=1\" tabindex=\"0\" role=\"button\" class=\"size-full wp-image-33184 aligncenter\" src=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/HealthHer-founders.jpg?resize=740%2C703&ssl=1\" alt=\"Health&Her founders\" width=\"740\" height=\"703\" srcset=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/HealthHer-founders.jpg?w=1480&ssl=1 1480w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/HealthHer-founders.jpg?resize=300%2C285&ssl=1 300w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/HealthHer-founders.jpg?resize=1024%2C972&ssl=1 1024w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/HealthHer-founders.jpg?resize=768%2C729&ssl=1 768w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/HealthHer-founders.jpg?resize=272%2C258&ssl=1 272w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/HealthHer-founders.jpg?resize=740%2C703&ssl=1 740w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/HealthHer-founders.jpg?resize=560%2C532&ssl=1 560w\" sizes=\"(max-width: 740px) 100vw, 740px\"><\/noscript><img decoding=\"async\" data-attachment-id=\"33184\" data-permalink=\"https:\/\/www.vitaminshoppe.com\/blog\/female-founded-wellness-brands\/healthher-founders\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/HealthHer-founders.jpg?fit=1480%2C1405&ssl=1\" data-orig-size=\"1480,1405\" data-comments-opened=\"0\" data-image-meta=\"{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1"}\" data-image-title=\"Health&#038;Her founders\" data-image-description data-image-caption data-medium-file=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/HealthHer-founders.jpg?fit=300%2C285&ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/HealthHer-founders.jpg?fit=740%2C702&ssl=1\" tabindex=\"0\" role=\"button\" class=\"size-full wp-image-33184 aligncenter lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201480%201405%22%3E%3C%2Fsvg%3E\" alt=\"Health&Her founders\" width=\"1480\" height=\"1405\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201480%201405%22%3E%3C%2Fsvg%3E 1480w\" sizes=\"(max-width: 740px) 100vw, 740px\" data-srcset=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/HealthHer-founders.jpg?w=1480&ssl=1 1480w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/HealthHer-founders.jpg?resize=300%2C285&ssl=1 300w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/HealthHer-founders.jpg?resize=1024%2C972&ssl=1 1024w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/HealthHer-founders.jpg?resize=768%2C729&ssl=1 768w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/HealthHer-founders.jpg?resize=272%2C258&ssl=1 272w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/HealthHer-founders.jpg?resize=740%2C703&ssl=1 740w, https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/HealthHer-founders.jpg?resize=560%2C532&ssl=1 560w\" data-src=\"https:\/\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2024\/02\/HealthHer-founders.jpg\"><\/p>\n<h2><strong>Health & Her<\/strong><\/h2>\n<p>After witnessing the utter lack of support women they loved received throughout menopause, Kate Bache and Gervase Fay founded <a href=\"https:\/\/www.vitaminshoppe.com\/b\/health-her?shipping=on\" target=\"_blank\" rel=\"noopener\">Health & Her<\/a> to respond to the desperate <a href=\"https:\/\/www.vitaminshoppe.com\/blog\/guide-to-menopause\/\" target=\"_blank\" rel=\"noopener\">need for personalized menopause care<\/a> that could alleviate the confusion and, frankly, suffering many women endure because of misinformation, taboos, and poor healthcare. The holistic menopause wellness brand that’s blossomed since truly supports women in this life phase from all angles, providing both targeted supplements to address specific concerns like changes around <a href=\"https:\/\/www.vitaminshoppe.com\/p\/intimacy-support-60-capsules\/hnh-11788\" target=\"_blank\" rel=\"noopener\">intimacy<\/a> and <a href=\"https:\/\/www.vitaminshoppe.com\/p\/weight-management-probiotic-60-capsules\/hnh-12012\" target=\"_blank\" rel=\"noopener\">weight management<\/a>, and a <a href=\"https:\/\/nam04.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fprotect-us.mimecast.com%2Fs%2FsctNCyPmyXSEWNVyUNJgTE%3Fdomain%3Dapps.apple.com&data=05%7C02%7Ccolette.mitola%40vitaminshoppe.com%7Cf8c29f56d030421174c208dc105d7510%7C19e3f24ec0f141048b6d949d3a190203%7C0%7C0%7C638403243120069561%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C20000%7C%7C%7C&sdata=eSqMlEK4LHH3YnXCUmSNlLrZMtYoDpN5Bkh3ioVCtuI%3D&reserved=0\" target=\"_blank\" rel=\"noopener\">free app<\/a> that offers a whole host of support (think informative articles, recipes, a hydration tracker, and more).<\/p>\n<p><span style=\"font-weight: 400;\">“We believe that menopausal women are the unsung heroes of society: the nurturing mothers, dedicated partners, inspiring leaders, and compassionate caregivers to parents. They are the strong guiding presences that shape our families and communities,” Bache and Fay share. <\/span><span style=\"font-weight: 400;\">“We are motivated to create a world where menopausal women are not just surviving but thriving. Our mission is to empower women to regain their vitality, rediscover their true selves, and navigate through perimenopause and menopause with confidence.”<\/span><\/p>\n<p>Naturally, many of Bache and Fay’s go-to tactics for nourishing their own health line up with the research-backed support offered in the Health & Her app. Some of the big ones include tracking lifestyle changes and mental and physical health to foster reflection and gain valuable insights, limiting processed foods and added sugars, and finding ways to practice self-care (even if it’s a few minutes of quiet on a hectic day). “<span style=\"font-weight: 400;\">We believe that wellness is a journey, not a destination,” say Fay and Bache. “Small, consistent efforts and habit changes contribute to a balanced and healthy lifestyle, paving the way for lifelong wellness.”<\/span><\/p>\n<p class=\"p2\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"31165\" data-permalink=\"https:\/\/www.vitaminshoppe.com\/blog\/woman-led-wellness-brands\/maryruth_square\/\" data-orig-file=\"https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/MaryRuth_Square-scaled.jpg?fit=2560%2C2560&ssl=1\" data-orig-size=\"2560,2560\" data-comments-opened=\"0\" data-image-meta=\"{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}\" data-image-title=\"MaryRuth_Square\" data-image-description data-image-caption data-medium-file=\"https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/MaryRuth_Square-scaled.jpg?fit=300%2C300&ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/MaryRuth_Square-scaled.jpg?fit=740%2C740&ssl=1\" tabindex=\"0\" role=\"button\" class=\"size-full wp-image-31165 aligncenter lazyloaded\" src=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2023\/02\/MaryRuth_Square-scaled.jpg?resize=740%2C740&ssl=1\" sizes=\"(max-width: 740px) 100vw, 740px\" srcset=\"https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/MaryRuth_Square-scaled.jpg?w=2560&ssl=1 2560w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/MaryRuth_Square-scaled.jpg?resize=300%2C300&ssl=1 300w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/MaryRuth_Square-scaled.jpg?resize=1024%2C1024&ssl=1 1024w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/MaryRuth_Square-scaled.jpg?resize=150%2C150&ssl=1 150w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/MaryRuth_Square-scaled.jpg?resize=768%2C768&ssl=1 768w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/MaryRuth_Square-scaled.jpg?resize=1536%2C1536&ssl=1 1536w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/MaryRuth_Square-scaled.jpg?resize=2048%2C2048&ssl=1 2048w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/MaryRuth_Square-scaled.jpg?resize=272%2C272&ssl=1 272w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/MaryRuth_Square-scaled.jpg?resize=740%2C740&ssl=1 740w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/MaryRuth_Square-scaled.jpg?resize=560%2C560&ssl=1 560w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/MaryRuth_Square-scaled.jpg?resize=250%2C250&ssl=1 250w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/MaryRuth_Square-scaled.jpg?w=1480&ssl=1 1480w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/MaryRuth_Square-scaled.jpg?w=2220&ssl=1 2220w\" alt=\"MaryRuth\" width=\"740\" height=\"740\" data-srcset=\"https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/MaryRuth_Square-scaled.jpg?w=2560&ssl=1 2560w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/MaryRuth_Square-scaled.jpg?resize=300%2C300&ssl=1 300w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/MaryRuth_Square-scaled.jpg?resize=1024%2C1024&ssl=1 1024w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/MaryRuth_Square-scaled.jpg?resize=150%2C150&ssl=1 150w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/MaryRuth_Square-scaled.jpg?resize=768%2C768&ssl=1 768w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/MaryRuth_Square-scaled.jpg?resize=1536%2C1536&ssl=1 1536w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/MaryRuth_Square-scaled.jpg?resize=2048%2C2048&ssl=1 2048w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/MaryRuth_Square-scaled.jpg?resize=272%2C272&ssl=1 272w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/MaryRuth_Square-scaled.jpg?resize=740%2C740&ssl=1 740w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/MaryRuth_Square-scaled.jpg?resize=560%2C560&ssl=1 560w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/MaryRuth_Square-scaled.jpg?resize=250%2C250&ssl=1 250w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/MaryRuth_Square-scaled.jpg?w=1480&ssl=1 1480w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/MaryRuth_Square-scaled.jpg?w=2220&ssl=1 2220w\" data-src=\"https:\/\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2023\/02\/MaryRuth_Square-scaled.jpg\"><\/p>\n<h2 class=\"p4\"><b>MaryRuth\u2019s<\/b><\/h2>\n<p class=\"p3\"><a href=\"https:\/\/www.vitaminshoppe.com\/b\/maryruth-s\" target=\"_blank\" rel=\"noopener\">MaryRuth\u2019s<\/a> cheerful packaging stands out in a sea of supplements, but there\u2019s so much more to the brand than its design. Famous for their tasty gummies and liquid supplements (you <em>have<\/em> to try the <a href=\"https:\/\/www.vitaminshoppe.com\/p\/morning-multivitamin-raspberry-32-fl-oz\/mru0012\">Liquid Morning Multivitamin<\/a>!), the brand\u2019s founder, nutritional consultant MaryRuth Ghiyam, believes in finding small ways every day to take control of your health. \u201cMaryRuth\u2019s aims to support others in their health and wellness goals by helping them create structure within each day by performing micro-actions to achieve their macro goals,\u201d says Ghiyam.<\/p>\n<p class=\"p3\">MaryRuth credits time management for her ability to create a profitable business that gives back to its employees and customers. \u201cI believe that increasing our quality of life has to do with learning to manage our time and fill our days with tasks that move us forward but that also bring us joy and happiness,\u201d she says.<\/p>\n<p>One of MaryRuth\u2019s go-to time-management strategies (which she encourages all female entrepreneurs to get serious about) is time blocking. The idea is that by dedicating small pockets of time to your personal and professional priorities, you can achieve balance. \u201cI\u2019ve been time blocking for the last 19 years, and it has allowed me to be a partner to my husband, have four very young children, and grow my business,\u201d says Ghiyam.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"31169\" data-permalink=\"https:\/\/www.vitaminshoppe.com\/blog\/woman-led-wellness-brands\/winged-jess-headshot\/\" data-orig-file=\"https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/Winged-Jess-Headshot-scaled-e1677641886168.jpg?fit=1708%2C1683&ssl=1\" data-orig-size=\"1708,1683\" data-comments-opened=\"0\" data-image-meta=\"{"aperture":"7.1","credit":"","camera":"Canon EOS R5","caption":"","created_timestamp":"1666283645","copyright":"","focal_length":"89","iso":"100","shutter_speed":"0.01","title":"","orientation":"1"}\" data-image-title=\"Winged- Jess Headshot\" data-image-description data-image-caption data-medium-file=\"https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/Winged-Jess-Headshot-scaled-e1677641886168.jpg?fit=300%2C296&ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/Winged-Jess-Headshot-scaled-e1677641886168.jpg?fit=740%2C729&ssl=1\" tabindex=\"0\" role=\"button\" class=\"size-full wp-image-31169 aligncenter lazyloaded\" src=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2023\/02\/Winged-Jess-Headshot-scaled-e1677641886168.jpg?resize=740%2C729&ssl=1\" sizes=\"(max-width: 740px) 100vw, 740px\" srcset=\"https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/Winged-Jess-Headshot-scaled-e1677641886168.jpg?w=1708&ssl=1 1708w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/Winged-Jess-Headshot-scaled-e1677641886168.jpg?resize=300%2C296&ssl=1 300w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/Winged-Jess-Headshot-scaled-e1677641886168.jpg?resize=1024%2C1009&ssl=1 1024w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/Winged-Jess-Headshot-scaled-e1677641886168.jpg?resize=768%2C757&ssl=1 768w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/Winged-Jess-Headshot-scaled-e1677641886168.jpg?resize=1536%2C1514&ssl=1 1536w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/Winged-Jess-Headshot-scaled-e1677641886168.jpg?resize=272%2C268&ssl=1 272w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/Winged-Jess-Headshot-scaled-e1677641886168.jpg?resize=740%2C729&ssl=1 740w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/Winged-Jess-Headshot-scaled-e1677641886168.jpg?resize=560%2C552&ssl=1 560w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/Winged-Jess-Headshot-scaled-e1677641886168.jpg?w=1480&ssl=1 1480w\" alt=\"Jess Winged founder\" width=\"740\" height=\"729\" data-srcset=\"https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/Winged-Jess-Headshot-scaled-e1677641886168.jpg?w=1708&ssl=1 1708w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/Winged-Jess-Headshot-scaled-e1677641886168.jpg?resize=300%2C296&ssl=1 300w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/Winged-Jess-Headshot-scaled-e1677641886168.jpg?resize=1024%2C1009&ssl=1 1024w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/Winged-Jess-Headshot-scaled-e1677641886168.jpg?resize=768%2C757&ssl=1 768w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/Winged-Jess-Headshot-scaled-e1677641886168.jpg?resize=1536%2C1514&ssl=1 1536w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/Winged-Jess-Headshot-scaled-e1677641886168.jpg?resize=272%2C268&ssl=1 272w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/Winged-Jess-Headshot-scaled-e1677641886168.jpg?resize=740%2C729&ssl=1 740w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/Winged-Jess-Headshot-scaled-e1677641886168.jpg?resize=560%2C552&ssl=1 560w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/Winged-Jess-Headshot-scaled-e1677641886168.jpg?w=1480&ssl=1 1480w\" data-src=\"https:\/\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2023\/02\/Winged-Jess-Headshot-scaled-e1677641886168.jpg\"><\/p>\n<h2 class=\"p1\"><b>Winged<\/b><\/h2>\n<p>There are a lot of names in the <a href=\"https:\/\/www.vitaminshoppe.com\/c\/herbs-natural-remedies\/popular-herbs\/natural-extract\" target=\"_blank\" rel=\"noopener\">CBD game<\/a>, but <a href=\"https:\/\/www.vitaminshoppe.com\/search?search=winged\" target=\"_blank\" rel=\"noopener\">Winged<\/a> stands out from the crowd because the brand is by women, for women. Founded by <a href=\"https:\/\/wingedwellness.com\/pages\/about-us\" target=\"_blank\" rel=\"noopener\">Jessica Mulligan<\/a> after she experienced the profound benefits of CBD and <a href=\"https:\/\/www.vitaminshoppe.com\/blog\/best-time-to-take-adaptogens\/\" target=\"_blank\" rel=\"noopener\">adaptogens<\/a>, Winged formulates solutions for modern women who want to sleep better, stress less, have better sex, and improve their overall quality of life. (Fun fact: The name Winged is inspired by the idea when women aren\u2019t held down by stress or anxiety, they can take flight and truly do anything.)<\/p>\n<p class=\"p7\">Mulligan has plenty of lessons learned to share with other female entrepreneurs. One big one? Focus on business-critical tasks that require your specific skill set, and delegate the rest (including anything administrative in nature).<\/p>\n<p class=\"p7\">Perhaps most importantly, Mulligan shares a reminder for any female entrepreneur dealing with all of the ups and downs that come with launching a business: \u201cSuccess is rarely linear. There are a lot of ups and downs on the way to the top. Just keep swimming.\u201d<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"31170\" data-permalink=\"https:\/\/www.vitaminshoppe.com\/blog\/woman-led-wellness-brands\/nb-pure-founder-image-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/NB-Pure-Founder-Image-2.png?fit=1384%2C1400&ssl=1\" data-orig-size=\"1384,1400\" data-comments-opened=\"0\" data-image-meta=\"{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}\" data-image-title=\"NB Pure Founder Image 2\" data-image-description data-image-caption data-medium-file=\"https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/NB-Pure-Founder-Image-2.png?fit=297%2C300&ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/NB-Pure-Founder-Image-2.png?fit=740%2C749&ssl=1\" tabindex=\"0\" role=\"button\" class=\"size-full wp-image-31170 aligncenter lazyloaded\" src=\"https:\/\/i0.wp.com\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2023\/02\/NB-Pure-Founder-Image-2.png?resize=740%2C749&ssl=1\" sizes=\"(max-width: 740px) 100vw, 740px\" srcset=\"https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/NB-Pure-Founder-Image-2.png?w=1384&ssl=1 1384w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/NB-Pure-Founder-Image-2.png?resize=297%2C300&ssl=1 297w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/NB-Pure-Founder-Image-2.png?resize=1012%2C1024&ssl=1 1012w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/NB-Pure-Founder-Image-2.png?resize=768%2C777&ssl=1 768w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/NB-Pure-Founder-Image-2.png?resize=272%2C275&ssl=1 272w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/NB-Pure-Founder-Image-2.png?resize=740%2C749&ssl=1 740w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/NB-Pure-Founder-Image-2.png?resize=560%2C566&ssl=1 560w\" alt=\"NB Pure founder\" width=\"740\" height=\"749\" data-srcset=\"https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/NB-Pure-Founder-Image-2.png?w=1384&ssl=1 1384w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/NB-Pure-Founder-Image-2.png?resize=297%2C300&ssl=1 297w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/NB-Pure-Founder-Image-2.png?resize=1012%2C1024&ssl=1 1012w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/NB-Pure-Founder-Image-2.png?resize=768%2C777&ssl=1 768w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/NB-Pure-Founder-Image-2.png?resize=272%2C275&ssl=1 272w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/NB-Pure-Founder-Image-2.png?resize=740%2C749&ssl=1 740w, https:\/\/i0.wp.com\/whatsgood.vitaminshoppe.com\/wp-content\/uploads\/2023\/02\/NB-Pure-Founder-Image-2.png?resize=560%2C566&ssl=1 560w\" data-src=\"https:\/\/www.vitaminshoppe.com\/blog\/wp-content\/uploads\/2023\/02\/NB-Pure-Founder-Image-2.png\"><\/p>\n<h2 class=\"p1\"><b>NB Pure<\/b><\/h2>\n<p>A pioneer in the wellness world for 25 years now, <a href=\"https:\/\/www.vitaminshoppe.com\/b\/nb-pure\" target=\"_blank\" rel=\"noopener\">NB Pure<\/a> (which stands for Natural. Better. Pure.) produces natural, effective, and convenient foundations for wellness. You might know the brand for their <a href=\"https:\/\/www.vitaminshoppe.com\/p\/aerobic-life-mag-07-oxygen-c-n-90-capsules\/af-7028\" target=\"_blank\" rel=\"noopener\">Mag O7 Cleanse<\/a>, but that\u2019s just one of their many gut-forward offerings, all of which are designed to help consumers solve a problem or achieve a goal.<\/p>\n<p>Founder and CEO Danna Pratte has been in the business of helping to improve people\u2019s health and well-being for a long time\u2014and knowing her work contributes to the journeys of so many people keeps her going. \u201cI can\u2019t begin to describe how rewarding it is to wake up every day knowing that my work and career path has such a positive impact on people\u2019s lives,\u201d she says.<\/p>\n<p>Pratte is a well of entrepreneurial wisdom. Some of her greatest advice for others? Learn to take a step back and trust the people you\u2019ve surrounded yourself with, and always stay true to yourself. \u201cRemembering to remain authentic to both personal and business values is crucial to overall success, she says. \u201cAnd always lead by example!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today’s world of wellness is bustling with all sorts of innovation and brands begging for your allegiance. On the supplement side of things, savvy shoppers look for quality products with science-backed formulas to help them determine their purchases. But there are often more emotional reasons we’re drawn to a brand, such as who founded it<a class=\"more-link\" href=\"https:\/\/www.vitaminshoppe.com\/blog\/female-founded-wellness-brands\/\">Read More <span class=\"screen-reader-text\">7 Female-Founded Wellness Brands That Should Be On Your Radar<\/span><\/a><\/p>\n","protected":false},"author":70,"featured_media":33174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[5,9],"tags":[],"class_list":["post-33172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health","category-the-latest"],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - 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