New perks
have arrived!

We love rewarding progress.

Here's how it works: Earn points, perks, and Awards based on how much you spend. Simple.

New for You

Faster Awards

3 levels of points earning power means you can earn Awards quick!

Bronze

Earn 1 point
per $1 spent

Silver

Earn 1.25 points
per $1 spent

Gold

Earn 1.5 points
per $1 spent

More Flexibility

Awards when you want 'em? Nice.

Earn

Shop for your favorites and earn points.

Choose

Have Awards issued automatically, or save them until you're ready to redeem.

Redeem

Easily redeem Awards online, in-store, or on-the-spot with our VShoppe app—your choice.

Did we mention points don't expire? Just make at least one purchase every 12 months.

Perks You'll Love

BRONZE

SILVER

GOLD

Spend per calendar year

FREE

$200

$700

Points earned per dollar

1

1.25

1.5

$5 Award with every 125 points

bronze
silver
gold

Exclusive bonus points promotions

bronze
silver
gold

Sneak peeks at sales and events

bronze
silver
gold

Free birthday surprise

bronze
silver
gold

Free virtual nutritionist consultation

silver
gold

Special offers from our own brands

silver
gold

Choose Your Own Sale Day

gold

Rewards

Earn a $5 Award with every 125 points. For starters.

Special Deals

Watch for early access and exclusive offers, and big savings on our own brands.

Supercharged Points

Earn Awards up to 50% faster as you move from Bronze to Silver to Gold.

AUTO DELIVERY

Never run out, plus enjoy 10% off, and free shipping. *

Celebrates

Surprises just for you!

Bonus Points

We love surprising members with bonus points offers, just because.

Birthday Surprise

Get something nice that you can enjoy for your whole birthday month.

Choose Your Own Sale Day

Save big—on your schedule. A Gold-exclusive perk!

Guides

Learn from experts to help you grow.

Wellness Council

Access tips, and personal stories from a team of health and wellness experts.

Free Nutrition Coaching

Get a meal plan and supplement regimen tailored to your goals.

Connects

Get inspired by a community that shares your goals.

Health Enthusiasts®

Our passion is sharing health, nutrition, and wellness knowledge.

Our VShoppe App

Track points, redeem Awards, and find everything you need to stay connected to your goals.

Healthy Awards® Insiders

Swap healthy lifestyle ideas in this Facebook community just for Gold members.

Ready to join?

It's free and easy.

Join and earn points right away, or just make a purchase and you'll be automatically enrolled. No sweat.

Track Points.
Redeem Awards.
Shop On The Go.

Flex your membership muscles with our VShoppe app today.

*Take 10% off every purchase (inclusive of initial purchase) you make under our auto delivery program, exclusive of the cost of shipping and tax. Only select items are available for auto delivery. Except with respect to your initial order under the auto delivery program, the 10% discount will be taken off the lowest advertised price for such product on vitaminshoppe.com during the previous 14 calendar days, exclusive of any coupon offers. Discount may not be applied to Nordic Naturals products or gift card purchases. Free shipping applies to auto delivery replenishment orders when the total value of all subscribed items exceeds $25 after the 10% discount is applied.