Free Savings for IRONMAN® Athletes

Stock up on vitamins, minerals, protein shakes, energy bars, and more!*

20% OFF

The Vitamin Shoppe® family of brands*

&

10% OFF

most other brands*

There's no cost to join and discounts are valid from signup until 6 months post-race!*

* Must be currently registered for an IRONMAN® event.

Performance Support You Can Trust

Our mission is to provide education around nutrition products, foods and supplements that are geared toward aiding in training, recovery and competition.

These products are supported by insight from certified nutritionists and coaches and only include dietary supplements that have been certified by a third-party program that tests for substances prohibited in sport.

Endurance Tips from the Experts

Kris Gethin’s Guide to Training Your Body for Peak IRONMAN® Performance

Iron Sharpens Iron: Meet 6-Time
World Champion Mark Allen

Clean Training & Recovery

Meet True Athlete®: pure fuel for peak performance. Discover the NSF Certified for Sport® supplements that propel you forward with no hormones, impurities, or synthetic flavors—so you can perform at your highest level with no compromise. True Athlete delivers products that support strength, endurance, electrolyte replenishment, recovery, and nighttime recovery. Learn More >

True Athlete

BCAA Powder 4:1:1 Ratio NSF Certified Supports Muscle Growth & Recovery

shop now

True Athlete

Pure Pre-Workout with VegiSurge and elevATP to support metabolic energy

shop now

True Athlete

Endurance and Recovery

shop now

True Athlete

Kre-Alkalyn Buffered Creatine-Unflavored NSF Certified

shop now

True Athlete

Natural Recovery with 7.7 grams of Amino Acids

shop now

True Athlete

Athlete's Collagen - Tendoactive Formula to Support Joint & Tendon Health

shop now

Nutrient Replenishment & Antioxidant Support

IRONMAN® training pushes your body to the limit. Stay strong with antioxidant-and immune-supporting superfoods, featuring beneficial vitamins, minerals, and health-promoting compounds.

The Vitamin Shoppe

Goji juice

shop now

The Vitamin Shoppe

Acai juice

shop now

Garden of Life

Raw Organic Flax Seed with Super Omega-3s

shop now

plnt

Organic Extra Virgin Coconut Oil

shop now

Superfoods by MRM

Raw Organic Red Beet Powder

shop now

plnt

Organic Cacao Powder

shop now

Sunfood Superfoods

Organic Turmeric powder

shop now

plnt

Chia Whole Seeds

shop now

plnt

Organic Apple Cider Vinegar

shop now

Dynamic Health

Organic Ultra Tart Cherry Juice Concentrate

shop now

General Health

Endurance athletes require increased nutrition as training volume rises. It’s difficult to get what you need from food alone. And when you’re pushing hard 12+ hours a week, you can’t afford gaps in your nutrition. With Informed Choice & Informed Sport Certified multis, omegas, and probiotics, you’ll have your foundational health covered—and make the miles more manageable.

Kaged Muscle

Multivitamin Whole Food + ACTIValoe Prebiotic (60 Veggie Capsules)

shop now

True Athlete

ZMA w/ Theanine

shop now

Kaged Muscle

Omega-3 Premium Triglyceride Fish Oil - EPA/DHA

shop now

Kaged Muscle

Premium Performance Pro-biotic - Enhances Endurance & Promotes Gut Health - 30 Billion CFUs

shop now

True Athlete

Natural Recovery with 7.7 grams of Amino Acids

shop now

Nutrition Coaching

Elite athletes understand that your training regimen is only as good as your diet. So, get it dialed-in with one of our highly knowledgeable nutritionists.

Book Now

Ready, Set, Prep!

Nutritionist & ultra-marathoner Brittany Michels, MS, RDN LDN, designed these calorie-specific sample meal plans with distinct macronutrient profiles to power athletic performance and recovery for IRONMAN® athletes.

2,200 Calorie Day

2,500 Calorie Day: Vegan

2,600 Calorie Day

3,000 Calorie Day

3,300 Calorie Day: Vegan

3,500 Calorie Day

4,000 Calorie Day

Go The Distance

To finish strong, you’ll need nutrition that doesn’t quit. Here’s some actionable advice to get you to the starting line.

5 Amino Acids All Gym Lovers Should Know About

How Much Collagen Should You Take Per Day?

Which Form of Caffeine Is the Best Performance Booster?

Are You Getting Enough Electrolytes?

Are You Getting Enough Iron?

Should You Add Turmeric to Your Sports Nutrition Stack?

How to Get More Greens in Your Diet If You Don’t Love Greens

The 5 Biggest Health Benefits of Apple Cider Vinegar

* Registered IRONMAN® participants will be eligible for a discount on all The Vitamin Shoppe® private brand products including: The Vitamin Shoppe®, Vthrive™ The Vitamin Shoppe®, BodyTech®, BodyTech® Elite, fitfactor™, fitfactor KETO™, plnt®, ProBioCare®, and True Athlete®, and a discount on most other products (some exclusions apply). This offer cannot be combined with any other coupons, discounts, promotions or applied to gift card purchases. The discount will only be applied to full price purchases. Offer not valid on prior purchases or reoccurring orders under The Vitamin Shoppe® AUTO DELIVERY program. Offer valid only while participant is registered for a pending qualifying IRONMAN U.S. Series event. If participant is enrolled in more than one pending qualifying IRONMAN U.S. Series event, participant may be required to re-enroll in this program after completion of the first event in order to continue receiving its benefits. By enrolling in this program, participant agrees that participant will use the benefits of this program only in connection with eligible products that participant purchases for his or her personal use. Participant also agrees to maintain the confidentiality of any discount code or other unique identifier that participant receives in connection with his or her participation in this program. The Vitamin Shoppe® may terminate a participant’s participation in the program or terminate the entire program at any time, for any reason with or without advanced notice to participant.