Welcome to
The Vitamin Shoppe®!


Since 1977, The Vitamin Shoppe® has been dedicated to helping you become your best self, however you define it. We’ve got vitamins, naturally—but we’re so much more!

At VitaminShoppe.com, our VShoppe app, and in over 780 stores across the country, you’ll find a huge assortment of high-quality, cutting-edge supplements, proteins, healthy weight support, aromatherapy, herbs, superfoods, natural beauty products, and more. We’re always exploring fresh ways to bring you the latest trends, healthy living solutions, and trusted expertise, and our in-store Health Enthusiasts® and virtual nutritionists offer a wealth of knowledge.

We'll not only guide you on the road to your best self, but help you fuel up for the journey.

Our Own Trusted Brands

Our brands are put through 320 rigorous quality assurance steps, and ingredient purity and potency are verified by independent, third-party labs. You can feel confident that all products from The Vitamin Shoppe® family of brands meet or exceeds industry quality standards.

More Perks. More Awards. More Awesome.

Earn Awards fast with 3 levels of points-earning power!


Earn a $5 Award with every 125 points.
For starters.

Plus, special deals, supercharged
points and 10% off every order


You’ll love surprises, like bonus points, birthday treats.

Plus: Choose Your Own Sale Day!


Grow with expert advice from our Wellness Council, and What's Good blog.

Plus: Free Nutrition Coaching!


Find inspiration at meetups and workshops, and on our VShoppe app

Plus: Join our Gold-exclusive Facebook Group, Healthy Awards® Insiders!

Building healthy communities in our own backyard and around the world.

We're committed to health and nutrition—to our customers, and for those in need
worldwide. That's why we partner with Vitamin Angels, to provide life-saving vitamins
to mothers and children.


We're committed to health and nutrition—to our customers, and for those in need worldwide. That's why we partner with Vitamin Angels, to provide life-saving vitamins to mothers and children.

You define your best self. We help you achieve it.

“I love The Vitamin Shoppe because it’s affordable for college students, like myself, and there is a large variety of options to choose from.”
- Sofia S., McLean, Virginia

“Every time I walk into The Vitamin Shoppe, I get greeted immediately and asked if I need help finding anything. This shows that they actually care about you! There is always a lot of variety, so no matter what, you will find what you're looking for! As someone who is living the ketogenic lifestyle, I am happy to say that The Vitamin Shoppe has a lot of keto-friendly options to keep yourself on track! Every employee I've talked to gives me their honest opinion, which I greatly appreciate, and I don't feel like anyone is trying to sell me on products they don't believe in or even like.”
- Sara S., Valparaiso, Indiana

“I love shopping at The Vitamin Shoppe because every store I’ve ever been to always has wonderful customer service. They also have such a wide variety of options that I never have trouble getting what I need to stay on track with my health.”
- Amelia C., Boynton Beach, Florida

“I love The Vitamin Shoppe because it is a one-stop shop for anything and everything you need to help you reach your goals. Some of the awesome products that I use on the daily are Bodytech Whey Tech Pro 24 in the Rich Chocolate flavor, Bodytech Critical Aminos XT, Bodytech 100% Pure Creatine Monohydrate, and Quest Protein bars. I started my fitness journey back in 2012 and have kept a fit and healthy lifestyle since. I got married and had a baby last year. My current and ongoing goal is to get back to my pre-pregnancy weight. It has been a long and hard journey, but with hard work and The Vitamin Shoppe products, I am 14 pounds away from my pre-pregnancy weight!”
-Sefora B., Dallas, TX