About Us

Since 1977, The Vitamin Shoppe® has been dedicated to helping you become your best self, however you define it. We’ve got vitamins, naturally—but we’re so much more! At VitaminShoppe.com, our VShoppe app, and in over 730 stores across the country, you’ll find a huge assortment of high-quality, cutting-edge supplements, proteins, healthy weight support, aromatherapy, herbs, superfoods, natural beauty products, and more.

Our Mission

Everyone is deserving of good health. At The Vitamin Shoppe®, our commitment to good health for all is reflected in our dedicated teams that serve communities across the globe.

Each Health Enthusiast® at The Vitamin Shoppe has a unique story and life experience. We draw pride and strength from a deep appreciation of our differences and collective passion for helping our customers become their best selves, however they define it. This bonds us and drives us to deliver high-quality nutritional and self-care solutions from the most innovative brands, as well as expert guidance to support any health goal.

No matter which direction your journey leads, we'll help keep you moving forward.

Lifelong wellness starts here.

The Vitamin Shoppe Family of Brands

Our brands are put through 320 rigorous quality assurance steps, and ingredient purity and potency are verified by independent, third-party labs. You can feel confident that all products from The Vitamin Shoppe® family of brands meet or exceeds industry quality standards.

Healthy Awards ®

Earn Awards fast with 3 levels of points-earning power!


Plus, special deals, supercharged points, and 10% off every order with AUTO DELIVERY*

You’ll love bonus points, FREE samples, birthday treats, exclusive offers, and more.


Plus, Choose Your Own Sale Day!

Building healthy communities in our own backyard and around the world.

We're committed to health and nutrition—to our customers, and for those in need
worldwide. That's why we partner with Vitamin Angels, to provide life-saving vitamins
to mothers and children.

Learn More

We're committed to health and nutrition—to our customers, and for those in need worldwide. That's why we partner with Vitamin Angels, to provide life-saving vitamins to mothers and children.

Your Goals, Our Solutions

“I love The Vitamin Shoppe because it’s affordable for college students, like myself, and there is a large variety of options to choose from.”
- Sofia S., McLean, Virginia

“Every time I walk into The Vitamin Shoppe, I get greeted immediately and asked if I need help finding anything. This shows that they actually care about you! There is always a lot of variety, so no matter what, you will find what you're looking for! As someone who is living the ketogenic lifestyle, I am happy to say that The Vitamin Shoppe has a lot of keto-friendly options to keep yourself on track! Every employee I've talked to gives me their honest opinion, which I greatly appreciate, and I don't feel like anyone is trying to sell me on products they don't believe in or even like.”
- Sara S., Valparaiso, Indiana

“I love shopping at The Vitamin Shoppe because every store I’ve ever been to always has wonderful customer service. They also have such a wide variety of options that I never have trouble getting what I need to stay on track with my health.”
- Amelia C., Boynton Beach, Florida

“I love The Vitamin Shoppe because it is a one-stop shop for anything and everything you need to help you reach your goals. Some of the awesome products that I use on the daily are Bodytech Whey Tech Pro 24 in the Rich Chocolate flavor, Bodytech Critical Aminos XT, Bodytech 100% Pure Creatine Monohydrate, and Quest Protein bars. I started my fitness journey back in 2012 and have kept a fit and healthy lifestyle since. I got married and had a baby last year. My current and ongoing goal is to get back to my pre-pregnancy weight. It has been a long and hard journey, but with hard work and The Vitamin Shoppe products, I am 14 pounds away from my pre-pregnancy weight!”
-Sefora B., Dallas, TX

*Take 10% off every purchase (inclusive of initial purchase) you make under our AUTO DELIVERY program, exclusive of the cost of shipping and tax. Only select items are available for AUTO DELIVERY. Except with respect to your initial order under the AUTO DELIVERY program, the 10% discount will be taken off the lowest advertised price for such product on vitaminshoppe.com during the previous 14 calendar days, exclusive of any coupon offers and promotional prices advertised during Black Friday, Cyber Monday and Friends & Family events. Discount may not be applied to gift card purchases. Free shipping applies to AUTO DELIVERY replenishment orders when the total value of all subscribed items exceeds $25 after the 10% discount is applied.