Where brands
take flight.

How it Works

Innovate

Like you, we're committed to delivering the most cutting edge wellness products in the world to our customers. We can't wait to see what you've got up your sleeve.

Collaborate

We'll support your brand with expertise and infrastructure through our online and in-store distribution channels, putting your products in front of our massive audience.

Incubate

With our continued promotion, you'll have the platform you need to grow from launch to legendary. There's no limit to what we can accomplish together.

Ready For Liftoff?

We love working with innovators. Got a game-changing idea or product you'd like to submit? Please contact our team today.

get in touch

Brands We've Launched

Ora Organic

The team at The Vitamin Shoppe have been incredible to work with. Their support for new vendors and thoughtfulness in launching our brand in-store has blown us away. We're absolutely thrilled to become part of the VS family!

Erica Bryers, Co-Founder

No Cow

No cow could not have asked for a better partner from the beginning. I'm not sure where we would be without The Vitamin Shoppe.

D Katz, Founder of No Cow

NeoCell

Having The Vitamin Shoppe as a partner has been fundamental for NeoCell to understand and identify new opportunities and launch innovations that meet customers' needs.

Dorothy Barrowman, Key Account Manager East

Garden of Life

We have partnered with The Vitamin Shoppe over the years to help launch innovative products nationwide, and believe their Health Enthusiasts are your #1 resource for education and information. [We’re] two amazing companies with a common goal of leading by example to deliver outstanding results.

Brian Ray, CEO