Get 10 types and 20g of collagen, plus clinically studied ingredients like SBO probiotics and Vitamin C. This groundbreaking formula delivers real results you’ll see and feel.

• Unflavored for maximum versatility
• Supports healthy hair, skin, nails, joints & gut†
• Promotes healthy hair thickness & growth, reduces hair breakage†
• Improves the appearance of crow’s feet after 4 weeks†
• Reduces collagen degradation with noticeable results†
• Reduces joint discomfort & helps joints recover faster†
• Reduces knee stiffness at 7 days†
• 10 types of collagen from 4 sources
• Made from pasture-raised and grass-fed sources
• 2 billion CFU* (*at time of manufacture) Bacillus coagulans
• 100% DV of clinically studied Vitamin C, optimized for absorption

†These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

• 25g of pure whey protein isolate per serving
• Supports lean muscle tissue and recovery
• Cinnamon Crunch Cereal flavor

Formulated and flavored by 5x Mr. Olympia Chris Bumstead himself, you can be sure you’re getting the highest quality protein and the best-tasting flavors with CBUM Series Itholate Protein Powder. This top-of-the-line protein shake fuels post-workout muscle recovery with 25g of grass-fed, 100% micro-filtered whey protein isolate for optimal digestibility.

Frequently Asked Questions

What is whey protein isolate?

Whey protein isolate (WPI) has the highest concentration of protein and BCAAs, while having less carbs, cholesterol, and fat compared to other whey proteins. WPI is also low in lactose and easy on your digestive tract.

Are protein shakes “good” for you?

Protein shakes can be an excellent addition to a well-rounded diet and healthy lifestyle. Research has shown that supplementing with protein can support athletic performance, post-workout recovery, weight management, muscle maintenance, and muscle growth.

Can protein shakes support weight gain?

Protein shakes may support weight gain if they contribute to a calorie surplus in your diet.

Can protein shakes support weight loss?

Research has shown that protein-rich foods temporarily rev up your metabolism and can help make you feel satiated longer, which may contribute to weight loss.

Are protein shakes "good" for women?

Supplementing with protein is as beneficial for women as it is for men in supporting muscle growth and maintenance, recovery, and performance.

How can protein supplements benefit my muscles?

Protein supplements provide the nutrients your body needs to stimulate muscle protein synthesis and support recovery post-workout.

Who Would Benefit from Taking Protein?

• Athletes and fitness enthusiasts looking to support muscle growth, muscle maintenance, performance, and post-workout recovery
• Individuals with weight management goals seeking a lower-calorie, high-protein option
• Older adults who require more protein to maintain muscle mass and overall health
• Busy professionals and students who need a quick and convenient source of protein on the go
• Anyone with increased protein needs, such as vegetarians or individuals practicing a low-carb diet

Collagen is a vital building block of our bodies including skin, hair, nails, bones and joints. We believe that whole-food-based nutrition containing collagen is beneficial for looking and feeling your best.* Compared to our ancestors, our diets today contain less collagen, and this natural protein has been removed by modern food processing. We are committed to providing products that help supplement and enrich your diet with collagen, the native form of gelatin. Vital Proteins' Beef Gelatin is sourced from bovine hides from Brazil to ensure a high quality source of this ancient protein. Collagen is the most abundant protein in the body supporting the health and vitality of your skin, hair, and nails.* Collagen also helps to maintain healthy joints, supports bone strength, and assists with overall gut health.* Our gelatin is great for adding to bone broths, food, coffee, and other hot drinks.