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Natural Hair Color, Dyes & Styling

Shop natural hair dye that gives you the color you’re looking for without the harsh chemicals found in traditional dyes.
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Whether you visit a salon, touch-ups or sprays, or use at-home color from a box, traditional hair dyes all have one thing in common: harsh chemicals that can damage your hair. Stay away from these unwanted additives and get the look you want with natural hair color products from The Vitamin Shoppe. We carry a wide variety of natural hair dye kits made with natural and gentle ingredients. Browse our assortment of carefully selected products and discover a better, more natural way to achieve color you’ll absolutely love.

Top Natural Hair Dye Brands

If you’re looking for the most trusted brands in natural hair coloring, The Vitamin Shoppe is your source. We carry dye kits from leading brands like Naturcolor, Surya, Naturigin, and more. Find henna creams, plant-based dyes, and organic natural hair colors from quality brands that share our commitment to quality and wholesomeness. With herbal and plant-based pigments sourced from around the world, these products take an eco-friendly approach to helping you create your own unique look.

Safe and Natural Hair Dye Options

Let’s face it: many traditional hair dye products use chemicals that can damage your hair and these chemicals can be harmful to the environment, as well. The great thing about natural hair coloring options is that they address both issues – a win for both you and the planet!

Try a natural hair dye that lets you change your whole look, add new highlights, or maintain your current color. Without the synthetic chemicals and aggressive bleaching agents, these dyes are also great for those with sensitive skin and topical allergies. And with a range of colors available, you’ll find the perfect shade for you. Your hair and your scalp will thank you when you’re done!

Whether you want a temporary change or want a to achieve a more permanent look, our full selection of ammonia- and paraben-free permanent and temporary hair dyes will help your hair look naturally vibrant in any color.

Looking to Cover Unwanted Gray Hairs?

Does your hair have you seeing gray? We have lots of options for you. Use a natural hair dye kit to color in strategic areas, leave a gray streak, or change your entire color. We carry specialty dye kits that use natural plant pigments to add a subtle effect and even out your beautiful tone. These products come in a variety of colors, making it easy to find the right match.

Ready to achieve your desired look? Natural hair dye products from The Vitamin Shoppe are the gentle and eco-friendly way to go. You’ll see and feel the difference!

Find Hair Color & Styling at The Vitamin Shoppe Store Near You

There are over 600 The Vitamin Shoppe® stores across the US, so it's very likely you can pop in and find Hair Color & Styling locally. Check out our store locator to find a shoppe near you. Don’t forget about saving 10% on every subscription with Auto Delivery to help you stay on the path and never miss a thing, plus: Free Shipping!* You define what better looks (and feels) like—Count on us to help you get there.


Shipping & Returns

  • FREE for Orders over $35

    Orders under $35, domestic shipping is only $6.99. Find more at our Shipping Policy page.

  • Return Policy for Items Purchased Online

    Shop with confidence with our Easy Returns Policy. Customers may return any opened or unopened merchandise purchased from any Vitamin Shoppe channel to any Vitamin Shoppe store within 30 days. Find more at our full Returns Policy page.

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