Alaffia's authentic black soap is made from a centuries old recipe of handcrafted shea butter and West African palm kernel oil. Saponification is provided by adding ashes to the hot oils, then cooking the soap for six hours.

The last step is drying and curing the soap in the sun for three weeks, resulting in a gentle hand & body wash for all ages.

Discover Naturtint® Naturally Better, the first permanent hair colorant without ammonia. Naturtint is produced with the highest manufacturing standards, and formulated with plant-based ingredients that nourish and protect your hair during the coloring process. With over 29 mixable shades, there's a color just right for you.

Revitalizes: Active plant-based ingredients bring back lost Vitality and Shine, even in damaged hair.

Strengthens: Naturtint protects and regenerates hair fibers. Its hydrolyzed vegetable proteins help reduce hair breakage.

Complete Coverage: Naturtint's revolutionary formula provides long lasting gray coverage from the first application.

Vibrant, Natural Color: Ultra-concentrated micro-pigments penetrate to the deepest layers of your hair, giving it an intense and vibrant color.

Pure and Natural Ingredients: Naturtint uses only the purest ingredients. Enriched with organic & natural plant & seed oils & extracts, each ingredient is carefully chosen for its beneficial properties to the hair and scalp.

This gel-to-foam cleanser does it all - washes away impurities, pollution, pore-clogging buildup and light makeup - without that post-wash tightness. Light microbubbles effectively cleanse, gently exfoliate, and rinse away clean. Skin feels smooth, comfortable and perfectly prepped for the steps that follow.

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Pollutants, inadequate cleansing, and excessive exfoliation are the major and most common culprits of dull, dry, lackluster and sensitive skin.

Strong cleansers and exfoliators are great to remove skin suffocating, inflammation-causing impurities from the skin, but often tend to also remove too much of the good stuff (aka natural oils), leaving the skin barrier weak and unable to protect itself from the environment, increasing sensitivity and dryness.

It is not a question of skin type. It's about non-stripping cleansing and exfoliation.

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We're obsessed with creating blends of ingredients that complement each other. It's not about adding one hero ingredient. It's about understanding how each individual ingredient supports the potency and performance of the whole. This is complete skin nutrition.

MORINGA + GENTLE SURFACTANS

Sulfate-free and pH-balancing for non-drying cleansing.

Fight Grime's moringa decreases adhesion of even the smallest pollution particles to the skin, which facilitates the cleansing action of sodium cocoyl glutamate (a coconut-derived surfactant). No need to add skin-irritating sulfates usually found in cleansers when this combo works beautifully to cleanse skin while maintaining its pH balance.

ACIDS + FOAMING AGENTS

Carefully combined ingredients for a delicate texture and gentle exfoliation.

The microbubble texture of Fight Grime removes excess oil and helps prevent breakouts, while a balanced blend of citric and phytic acids provides a gentle daily exfoliation and pore-refining cleanse. Together, they clear the way for soft, even skin.

PENTAVITIN + HUMECTANTS

It's all about comfort and fresh face feels.

Water-resistant pentavitin (Saccharide Isomerate), glycerin and aloe vera work together to keep skin hydrated, while our signature vegan fragrance - light, bright and allergen-free - subtely energizes for a fresh-faced feel.

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A little bit goes a long way. Apply a few pumps (2 to 4, depending on what's to wash away) to wet hands. Rub hands together until the gel texture becomes foam, then massage gently into face and neck using your fingers and palms. Rinse thoroughly. Use first thing in the morning before moisturizing and makeup, and at night to wash away the day.