About Our Brands

our proud brand quality

At the Vitamin Shoppe we are committed to meeting the highest of standards within the dietary supplement industry. our products are formulated with quality and integrity that exceeds customer expectations with everyday low prices as a valuable bonus.

the Vitamin Shoppe® Brand • BodyTech® • MYTRITION® • Next Step™ • TRUE ATHLETE® • Plnt™ • ProBiocare™

the Vitamin Shoppe® brand products

the Vitamin Shoppe® brand

There is an established specification for each raw material used, and any point, step, or stage in the manufacturing process where control is necessary to ensure quality. For example, each and every batch of raw material used in our products is inspected and analyzed for quality, purity and potency before being given the green light into the manufacturing process.

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BodyTech® Brand Products

When it comes to building your body, there's no time for excuses and no room for compromise. BodyTech® offers a line of supplements formulated to fuel your muscles; pre, during and post workout. From whey proteins and BCAA's, to aminos and more, if you have the ambition to transform your body into the physique you've always wanted, then go for it—with BodyTech.

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Mytrition® Personal Packs™ Products

Mytrition® Personal Packs™ are designed to bring you the benefits of advanced nutritional science in a convenient, once-daily dose. each personal pack includes a precise combination of high-quality tablets, capsules and softgels designed to support unique wellness goals. Our specially individualized packs were developed to target and support the heart, brain, joints, eyes, beauty and more.

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NextStep™ Products

No more diet fads, just facts. The Vitamin Shoppe is proud to present a system developed to help you take the Next Step™ towards successful weight management. Our product line which consists of supplements, herbs, meal replacement shakes and more was created based on the philosophy that a healthy diet and regular exercise are essential to successful weight management.

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Created for fitness enthusiasts, TRUE ATHLETE® is certified to be free of banned substances, and formulated with care by the Vitamin Shoppe to contain no artificial colors, flavors or sweeteners.

Purity of intent led to purity in formulation. We were obsessed with developing a line of sports nutrition products that athletes and fitness enthusiasts would embrace. This is why there are no artificial colors, flavors, sweeteners or bovine growth hormone in any of our True Athlete products. It's also the reason why we rely on NSF® to make sure that every product is free of banned substances.

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plnt Products

Welcome to the world of plnt, earth-friendly herbal supplements made with natural botanical ingredients. at plnt we leave the "a" out to represent the absence of fillers like magnesium stearate. We've created minimalist formulas with time-honored herbs that are non-GMO, gluten-free, kosher and vegetarian, so you get the nutritional core of nature's most treasured assets.

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ProBioCare™ Products

ProBioCare™, a line of premium probiotic supplements, each formula is designed to help replenish beneficial bacteria in the intestinal tract, for digestive and immune health support. each ProBioCare formula is allergen-free, resistant to stomach acid and shelf stable at room temperature.

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