Information We Obtain
We obtain personal information about you in various ways, such as when you interact with our websites or mobile applications that link to this notice (collectively, “Services”), engage with us in our stores, interact with us through our social media pages, or otherwise contact us. The information collected from you may include the following:
- Contact information, such as name, phone number, and email and postal address;
- Account information, such as online password and other log-in details used to access The Vitamin Shoppe products and services, and details about your subscriptions;
- Payment information, such as billing address and payment card details, including card number, expiration date and security code;
- Location data (such as data derived from your IP address, country and/or ZIP code) and, with your consent, the precise geolocation of your mobile device;
- Social media handles, content and other data posted on our official social media pages;
- Purchase history and any awards or points earned, if you are a participant in the Healthy Awards loyalty program;
- Information we obtain from third-party social media services (e.g., Facebook) or payment services (e.g., PayPal) if you choose to link to, create or log into your The Vitamin Shoppe account through these services;
- Demographic, behavior and preference information (e.g., date of birth, gender, dietary preferences, allergies and favorite categories)
- Responses to wellness quizzes, polls and other surveys;
- Information that you may share with us in connection with nutrition coaching;
- Information you submit in connection with a career opportunity at The Vitamin Shoppe, such as contact details, information in your résumé (including work history, education and language skills) and details about your current employment. In addition, where legally permissible, you may choose to provide information about your gender, race and ethnicity, and veteran and disability status;
- Contact information you provide about friends or other people you would like us to contact;
- Data from third-party sources, such as personal information we obtain from our third-party service providers, data appenders; data aggregators, and marketing partners;
- Data collected by cookies and similar technologies, such as information about your online activities, devices, browsing actions, and usage patterns across the Services and third-party websites that we obtain through the use of cookies, web beacons, and similar technologies (see the How Is Information Obtained By Automated Means section below); and
- Other personal information contained in content you submit to us, such as through our “Contact Us” feature or customer support tools on the Services.
How Is Information Obtained By Automated Means
When you interact with our Services, open our emails, or interact with our SMS messages, we may obtain certain information by automated means, such as cookies, pixel tags, server or device logs and other technologies. A “cookie” is a text file that websites send to a visitor’s device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “pixel tag” (also known as a web beacon) is a type of technology that is placed on a website or within an email to track certain activity, such as views of a website or when an email is opened. These technologies help us (1) remember your information so you do not have to re-enter it; (2) track and understand how you use and interact with the Services; (3) tailor the Services around your preferences; (4) measure the usability of the Services and the effectiveness of our communications; (5) authenticate your identity, protect against fraud and provide our products and services; and (6) otherwise manage and enhance our products and services, and help ensure they are working properly.
We may use these automated technologies on the Services to collect information about your device, browsing actions and usage patterns. We obtain information about your device and web browser in this manner such as your device IP address, general location information, unique device identifiers, device type and model, device characteristics and settings, browser settings and characteristics, operating system type and version, language and country preferences, usage statistics, referring emails and web addresses, and other device details. We also may obtain information about your interactions with our Services, such as pages visited, links clicked, features used, dates and times of usage, session information and other information about your use of our Services.
Your browser may tell you how to be notified when you receive certain types of automated collection technologies or how to restrict or disable them. Please note, however, that without these technologies, you may not be able to use all of the features of the Services. For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device. Back to Top
How We Use The Information We Collect
The Vitamin Shoppe uses your personal information not only to enhance your customer experience but also to administer our business. We may use the personal information we obtain about you to:
- process and fulfill orders and purchases, and keep you informed about the status of your order;
- establish and manage your account;
- identify and authenticate you so you may order our products;
- provide customer and technical support and respond to inquiries;
- communicate with you regarding news updates, notices, special promotional offers, advertisements and marketing materials, the Healthy Awards loyalty program, our products and services, or other information that may be of interest to you;
- communicate about, and administer participation in, special events, programs, promotions, offers, surveys, focus groups and market research;
- administer the Healthy Awards loyalty program, including to manage your account, track your Healthy Awards/loyalty points and Cash Back Awards, and provide you with tailored offers and promotions;
- provide nutrition coaching;
- notify you about product safety and recall information, such as reporting an adverse event or communicating a product recall;
- manage career opportunities, including for recruitment purposes, employee onboarding and other human resources purposes;
- increase and maintain the safety and security of our products, stores, and the Services and prevent misuse;
- administer, evaluate, develop, manage and improve our business (including operating, administering, analyzing and improving our products and services; developing new products and services; performing analytics (including market research, trend analysis, financial analysis, and anonymization and aggregation of personal information); managing and evaluating the effectiveness of our communications; performing accounting, auditing, billing reconciliation and collection activities and other internal functions);
- protect against, identify and prevent fraud and other criminal activity, claims and other liabilities; and
- comply with and enforce applicable legal requirements and relevant industry standards and policies, such as this Privacy Policy and our Terms of Use.
We also may use the information we collect about you in other ways for which we provide specific notice at the time of collection and obtain your consent if required by applicable law.
Third-Party Analytics Services
We may use third-party web analytics services in connection with the Services, such as Google Analytics, Quantum Metrics, Insider, and other analytics providers. These service providers use automated technologies such as cookies and web beacons to help us evaluate your use of the Services. To learn more about Google Analytics, please visit https://www.google.com/policies/privacy/partners/
Targeted Advertising
You may see our ads on other websites or mobile apps because we use third-party ad services on our Services. Through these ad services, we can tailor our messaging to individuals considering demographic data, inferred interests and browsing context. These ad services track information about your online activities over time and across third-party websites and apps by collecting information through automated means, including through the use of cookies, web server logs, web beacons and other similar technologies. These ad services may collect data about your visits to websites and apps that participate in these services, such as the pages or ads you view and the actions you take on the websites or apps. This data collection takes place both on the Services and on third-party websites and apps that participate in these ad services. These ad services use this information to show or provide you with ads that may be tailored to your individual interests. This process also helps us track the effectiveness of our marketing efforts. These sharing activities may be considered a “sale” or processing of personal data for targeted advertising under applicable law. Please see our U.S. State Privacy Supplement for more information. Our Services are not designed to respond to “do not track” signals received from browsers.
To learn how to opt out of ad network interest-based advertising in the U.S., please visit www.aboutads.info/choices, http://www.networkadvertising.org/choices/, and http://preferences-mgr.truste.com/.
Back to TopWhat Information We Share and With Whom
We may share the categories of personal information we obtain about you (as described above) with certain categories of third parties, including as indicated below.
Rights and Choices
We offer you certain choices in connection with the personal information we obtain about you. To update your preferences, limit the communications you receive from us, or submit a request, please contact us as specified in the How To Contact Us section of this Privacy Policy. You can also unsubscribe from our mailing lists by following the “Unsubscribe” link in our emails or by changing your preferences in your account.
Depending on your state of residence, you may have certain rights with respect to your personal information. Please see our U.S. State Privacy Supplement for more information.
Back to TopHow We Protect Personal Information
We maintain administrative, technical and physical safeguards designed to protect personal information against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.
Retention of Personal Information
We retain personal information for the time period reasonably necessary to achieve the purposes described in this Privacy Policy, or any other notice provided at the time of collection, unless a longer retention period is required or permitted by applicable law, taking into account relevant statutes of limitations and our records retention requirements and policies.
Other Online Services and Third-Party Features
The Services may contain links to third-party websites, products, and services for your convenience and information, including social media sites such as Facebook, X, Instagram, TikTok, Pinterest, YouTube, and LinkedIn. These third-party websites, products and services may operate independently from us. Information collected by these third-party websites is governed by their privacy practices and is not subject to this Privacy Policy. We are not responsible for how these third-party services collect, use, disclose, distribute, or maintain your personal information. We encourage you to learn about the privacy practices of those third parties prior to providing them with any information or taking advantage of an offer or promotion. Back to TopChildren’s Personal Information
The Services are designed for a general audience and are not directed to children. We do not knowingly collect or solicit personal information from children under the age of 13 (or other relevant age, as applicable pursuant to relevant law) through the Services. If we become aware that we have collected personal information from a child under such age, we will promptly delete the information from our records. If you believe that a child under such age may have provided us with personal information, please contact us as specified in the How To Contact Us section listed below of this Privacy Policy.How To Contact Us
If you have any questions regarding this Privacy Policy or our privacy practices, you may email us at customercare@vitaminshoppe.com with "PRIVACY POLICY" in the subject line or write to:The Vitamin Shoppe, Customer Care Department
300 Harmon Meadow Blvd
Secaucus, NJ 07094
