Privacy and Security Policy

Privacy Policy

The Vitamin Shoppe Inc. and its affiliates (collectively, "The Vitamin Shoppe," "VSI," "we," "us" or "our") provide this online privacy and security policy ("Privacy Policy") because we know that you care about how your information is collected, used, shared and retained. This Privacy Policy applies only to information collected when you access, visit and use our website (, mobile site and mobile apps and the services that we make available through them (collectively, the "Online Services"). Our Online Services may include offering you the opportunity to post information, quotes, comments, data, text, graphics and other materials on the Online Services ("User Content"), become a registered user and purchase products via the Online Services. By using the Online Services, you accept the terms of this Privacy Policy.

Privacy Policy

(Last Updated June 25, 2018)

Privacy Policy Details

I. The Information We Obtain

The Vitamin Shoppe obtains the following types of information about you, via our Online Services and through our service providers, including our advertising partners. When you use the Online Services, you may be asked to provide certain personal information. For example, if you subscribe to a mailing list; live chat with us, search for a local store near you, participate in special offers, sweepstakes or other promotions; join our loyalty program; send questions or comments to us via email; post User Content on the Online Services, our Facebook page or other social media sites; purchase products via the Online Services; or otherwise submit information to us through our Online Services, we will collect personal information which may be used to fulfill your order and for other purposes consistent with this Privacy Policy.

In order to use some features provided through the Online Services, you may submit personal information about other individuals. For example, emailing an article from the Online Services or providing product information to a friend requires an email address, and completing a purchase sent directly to a friend requires a name and address. The Vitamin Shoppe will use and store this information for such purposes as to fulfill your request or order, marketing, and other purposes consistent with this Privacy Policy.

Information We Obtain from Job Applicants
In connection with a job inquiry or application on our careers pages, you may provide login credentials; information regarding your work authorization status and citizenship, education history, employment history and professional designations; and other information about your qualifications and work-related skills. We also may obtain information regarding your political contributions, and government-issued identification numbers. In addition, where legally permissible, you may provide information regarding your gender, race and ethnicity, and your veteran and disability status.

By submitting job application to us online, you are sending your personal data to the United States, where the data will be subject to the protections afforded under United States, which may be different from the laws in your country and may be considered not sufficient in your country. If you do not agree that your job application be governed under the laws of United States, we cannot accept your application.

II. How We Use Your Information

We may use your personal information in a manner that is consistent with this Privacy Policy. We may use the personal information we obtain about you to:

  • process and fulfill orders and purchases via the Online Services and keep you informed about the status of your order;
  • operate, administer, evaluate, develop, manage and improve our business and the Online Services (including operating, administering, analyzing and improving our products, services and Online Services; developing new products and services; managing and evaluating the effectiveness of our communications; performing accounting, auditing, billing reconciliation and collection activities and other internal functions);
  • establish and manage your account with VSI;
  • identify and authenticate you so you may order our products and access and use the Online Services;
  • provide customer and technical support and respond to inquiries;
  • upload User Content that may include your personal information;
  • communicate with you by email, telephone, postal mail or through other methods regarding news updates, notices, special promotional offers, advertisements and marketing materials, our products and services, or other information which may be of interest to you;
  • communicate about, and administer participation in, special events, programs, promotions, offers, surveys, focus groups and market research;
  • perform data analytics (including market research, trend analysis, financial analysis, and anonymization and aggregation of personal information);
  • manage career opportunities, including for recruitment purposes, employee onboarding and other Human Resources purposes;
  • increase and maintain the safety and security of our products and the Online Services and prevent misuse;
  • notify you about product safety and recall information, such as reporting adverse event, communicating product recall;
  • protect against, identify and prevent fraud and other criminal activity, claims and other liabilities; and
  • comply with and enforce applicable legal requirements and relevant industry standards and policies, such as this Online Privacy Notice and our Terms of Use.

We also may use the information we collect about you in other ways for which we provide specific notice at the time of collection and obtain your consent if required by applicable law.

If you wish to opt-out of receiving promotional communications from us at any time, simply follow the "Opt-Out" instructions in this Privacy Policy.

The Vitamin Shoppe may link or combine your personal information with other information (such as transaction history) that is available from our records and other sources. We may use this combined information for purposes such as marketing and advertising programs; to enforce the Online Services’ policies; to protect the Online Services, our customers and others; to comply with applicable law; and for other purposes described in this Privacy Policy.

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    III. Sharing Your Information

    The Vitamin Shoppe may share your personal information with third parties under the following circumstances:

    Affiliates and Subsidiaries
    We may share your information with any of our parent companies, subsidiaries, or other companies under common control with us.

    Service Providers
    When we engage a service provider to perform certain business-related functions, we provide them only with the information that they need to perform their specific function. We do not authorize our service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements.

    Legal Requirements
    We may disclose your information if required to do so by law, or in the good faith belief that such action or disclosure is necessary or appropriate to (i) operate the Online Services, (ii) comply with any legal obligation, report unlawful activity, cooperate with law enforcement, or protect against legal liability, (iii) protect and defend our legal rights, property, personnel, suppliers, sponsors, agents or licensors, or (iv) protect the personal safety of users of the Online Services or the public.

    Business Transfers
    We reserve the right to transfer any information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a corporate sale, asset sale, merger, acquisition, reorganization, joint venture, divestiture, dissolution, liquidation or similar event).

    Third-Party Marketers
    Vitamin Shoppe may disclose your personal information to third-party marketers (who may combine such personal information with their own records, and records available from other sources), for their own direct marketing purposes, and the direct marketing purposes of other third-party marketers. If you wish to opt-out of sharing your personal information with third-party marketers for their own and third-party direct marketing purposes, please unsubscribe. Back to Top

    IV. Advertising

    The Vitamin Shoppe may directly, or indirectly through service providers, serve personalized advertisements for VSI products, services and programs when you use the Online Services and other sites. VSI and our service providers may use your personal information collected during your use of the Online Services to select advertisements, perform cookie syncs, and otherwise combine and compare your information with other databases for VSI's commercial purposes. You may opt-out of the tailoring of advertising based on information we obtain. To learn more about the use of your information, or to choose to not have your information used by our third-party advertising partners, please visit, and In the European Union, please visit Back to Top

    V. Opt-Out

    • You may opt out of receiving promotional emails from us regarding new features, services and special offers when registering for an account by unchecking the box that asks whether you would like to receive email updates.
    • You may unsubscribe from receiving promotional emails of certain types (or a company-wide unsubscribe) at any time by using the Unsubscribe page on our website; click hereto unsubscribe. Please pay careful attention to the various options for unsubscribing. You may have the option to unsubscribe from one or more special interest lists or unsubscribe from all promotional emails.
    • When you receive a promotional email from The Vitamin Shoppe, it may contain a link that allows you to unsubscribe. If you decide to use this opt-out link, you may no longer receive special offers, valuable coupons, new product introductions and informational health and wellness newsletters from The Vitamin Shoppe via email or direct mail; however, you will continue to receive non-promotional emails and direct mail from us, such as order confirmations.
    • You may opt-out from promotional emails from us by calling Customer Care or visiting a VSI retail location and advising an associate that you wish to opt-out.

    Customer Care:

    Domestic Callers: (866) 293-3367
    International Callers: (201) 552-6000 Back to Top

    VI. Security

    We maintain administrative, technical and physical safeguards designed to protect personal information against unauthorized access, disclosure or use. When creating an account with the Online Services, you are required to establish a password. To maximize your level of protection, you should choose a password with at least 6 characters, using a combination of letters and numbers. We recommend that you not disclose your password to any other person. You are solely responsible for maintaining the secrecy of your password and account information, and for all activities that occur under your password or account.Back to Top

    We engage Norton Shopping Guarantee to ensure the highest level of security when you make a purchase using the Online Services provided by this website. To learn more about the security and benefit Norton Shopping Guarantee provides, please go to

    VII. Accessing and Correcting Personal Information

    As required by law, you may (1) have the right to access certain personal information we maintain about you; (2) request that we update or correct your personal information; (3) object to the processing of your personal information or withdraw your prior consent, if applicable; and (4) ask us to block or delete your personal information from our database; and (5) ask us to transfer your personal information to another entity as you specify. You can access and correct certain personal information by logging into your account and accessing the "My Account" section of the Online Services. If you wish to cancel your account, please click hereto unsubscribe. If you also wish to opt-out of receiving emails from us after your account is cancelled, please follow the steps described under the "Opt-Out" section of this Privacy Policy. Back to Top

    VIII. Retention of Personal Information

    To the extent permitted by applicable law, we retain personal information we obtain about you as long as (1) it is needed for the purposes for which we obtained it, in accordance with the provisions of this Privacy Policy or (2) we have another lawful basis for retaining that data beyond the period for which it is necessary to serve the original purpose for collecting the data. Back to Top

    IX.Legal Basis for Processing European Individual’s Personal Data

    The applicable legal basis for which we process your Personal Data includes:

    Based on your consent
    In some cases, we may ask you for your consent to collect and process your Personal Data. If you choose to provide us with your consent, you may later withdraw your consent by contacting us as described in the “contact us” section below, or please click hereto unsubscribe.

    Compliance with applicable laws or performance of a contract
    In specific circumstances, we may need to process your Personal Data to comply with a relevant law/regulation or to fulfill our obligations under a contract to which you are subject. Where we process your Personal Data to meet our legal obligations, you will likely not be permitted to object to this processing activity, but you will usually have the right to access or review this information unless it would impede our legal obligations, for example, alerting you about product safeties in compliance with applicable food, daily supplement, drug, etc related laws and regulations. Where we are processing to fulfill our contract obligations under a contract where you are a party, you might not be able to object to this processing, or if you do choose to opt-out or object to our processing, you voluntarily forfeit the relevant contractual obligations that you are owed.

    Our legitimate interest
    We may process your Personal Data based on our legitimate interests in communicating with you and managing our interactions with you regarding our products and services, scientific research, and education opportunities. You have the right to object to such processing of your Personal Data. You can inform us your objection by contacting us as described in the “contact us” section below, or please click hereto unsubscribe.

    X. Children

    The Online Services are not intended for use by children under the age of 13. The Vitamin Shoppe does not knowingly collect or use any personal information from such children. If you are under the age of 13, do not submit any information through the Online Services. If we learn that we collected personal information from children under the age of 13, we will take steps to promptly delete that information. If you believe that a child under age 13 may have provided us with personal information, please contact us at Back to Top

    XI. Changes to Privacy Policy

    The Vitamin Shoppe may, in its sole discretion, change this Privacy Policy from time to time without prior notice. We will notify you of any material changes to this Privacy Policy by changing the "Last Updated" date at the top of this Privacy Policy. If you use the Online Services after a change to this Privacy Policy is posted , you will be bound by such change. Please refer back to this Privacy Policy on a regular basis. If you object to any of the terms in our revised Privacy Policy, you have the right to cease using the Online Services. If you have questions about this Privacy Policy or our privacy practices, please contact us at Back to Top

    XII. Privacy Practices of Third Parties

    The Online Services may contain links to third-party websites, products, and services, including social media sites such as Facebook, Twitter, Instagram, Pinterest, Youtube, Linkedin, etc. These third-party websites may place cookies or other tracking technologies on your computer or personal device. Information collected by these third-party websites is governed by their privacy practices and is not subject to this Privacy Policy. We are not responsible for how these third-party websites collect, use, disclose, distribute, or maintain your personal information. If you visit a third-party website linked from the Online Services, you do so at your own risk. We encourage you to learn about the privacy practices of those third parties prior to providing them with any information or taking advantage of an offer or promotion. The Vitamin Shoppe expressly disclaims any and all liability for the actions of third parties, including, but without limitation to, actions relating to the use and/or disclosure of your personal information by third parties. Back to Top

    XIII. Data Transfers

    We may transfer the personal information we obtain about you to the United States and other countries, other than the country in which the information originally was collected. Those countries may not have the same data protection laws as the country in which you initially provided the information. To the extent required by applicable law, when we transfer your personal information to the United States [or other countries], we will take measures to protect that information as described in this Privacy Policy.

    By submitting personal information to us, you understand that this information will be transferred to The Vitamin Shoppe in the United States [or other countries]. If you do not want your personal information transferred to the United States [or other countries], please do not submit any information to us or otherwise use our products or services. Back to Top

    XIV. California Privacy Rights

    Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to obtain certain information about the types of personal information that companies with whom they have an established business relationship (and that are not otherwise exempt) have shared with third parties for direct marketing purposes during the preceding calendar year, including the names and addresses of those third parties, and examples of the types of services or products marketed by those third parties. To submit a request pursuant to Section 1798.83, please contact Vitamin Shoppe via our feedback formBack to Top

    XV. Contact Us

    If you have any questions regarding this Privacy Policy or our privacy practices, you may email us at with "PRIVACY POLICY" in the subject line, or send us a letter addressed to:

    The Vitamin Shoppe, Customer Care Department
    400 Plaza Drive
    Secaucus, NJ 07094.

    ©2018 VS Direct Inc. All rights reserved. Back to Top