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Now Foods

With over five decades of experience in producing natural and wellness products, Now Foods is a true pioneer in the health industry. Find an abundance of Now vitamins, supplements, and oils at The Vitamin Shoppe.

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Sunflower Lecithin Pure Powder - Phosphatidyl Choline (45 Servings)
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Sunflower Lecithin - Phosphatidyl Choline - 1,200 MG (100 Softgels)
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Why Now Foods?

With a commitment to natural ingredients, the Now Foods brand values sustainably sourcing ingredients and transparency so people know what they’re putting into their bodies. From formulating to testing to manufacturing its plant-based products, Now prioritizes the health and well-being of its customers and the planet to empower healthier living.

What Types of Products Does Now Foods Make?

The Vitamin Shoppe carries a variety of Now products, including:

  • Now Vitamins: Supplement your B-12 and Biotin intake with vitamins from Now Foods.
  • Now Supplements: Find formulas with L-theanine, L-arginine, D-mannose, and other ingredients to support your specific goals.
  • Now Essential Oils: Enjoy fragrant essential oils such as tea tree, eucalyptus, lavender, bergamot, cinnamon, and more.
  • Now Topical Products: Apply moisturizing oils, creams, and sprays on the skin for soothing nourishment.

How to Choose Now Brand Products

Finding the best Now products for you will largely depend on your personal health and wellness objectives. When exploring our Now Foods selection, look for options that support your specific goals and seek products in your preferred formats, such as capsules, oils, lozenges, powder, and more.

Browse the popular Now Foods essential oils, supplements, and topical formulas online or in-store at The Vitamin Shoppe.

Find Heart Health Sale at The Vitamin Shoppe Store Near You

There are over 600 The Vitamin Shoppe® stores across the US, so it's very likely you can pop in and find Heart Health Sale locally. Check out our store locator to find a shoppe near you. Don’t forget about saving 10% on every subscription with Auto Delivery to help you stay on the path and never miss a thing, plus: Free Shipping!* You define what better looks (and feels) like—Count on us to help you get there.


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  • FREE for Orders over $35

    Orders under $35, domestic shipping is only $6.99. Find more at our Shipping Policy page.

    • Return Policy for Items Purchased Online

    Shop with confidence with our Easy Returns Policy. Customers may return any opened or unopened merchandise purchased from any Vitamin Shoppe channel to any Vitamin Shoppe store within 30 days. Find more at our full Returns Policy page.

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