Feel the float.

We crafted our midful social tonics with organic adaptogens, natural nootropics, and function botanicals to celebrate life never wasted.

This better-than-alcohol alternative is made for those chasing a new feeling - we call our "the float." It's our hope that enjoying hiyo inspires more solace on the sofa, more happy hours without hangovers, more presence at parties, and ultimately, a happier, healthier you. So raise a can and find out what it means to be happy in your own.

Prime Hydration is a better-for-you hydration option where function and flavor come first. Add the Prime Hydration Stick Pack to the beverage of your choice for your on-the-go hydration needs. Each packet creates a drink that contains, zero sugar, BCAA's, antioxidants, electrolytes, and zinc for immunity in five mouth-watering flavor options - Blue Raspberry, Grape, Orange, Lemon Lime, and Fruit Punch. Prime combines the ingredients you want with the flavors you love to hydrate you with every sip.

Easy to use On-The-Go
Zero Sugar, Naturally Flavored and No Artificial Colors
Potassium packed Electrolytes, Zinc for Immunity, Antioxidants and BCAA's

Prime Hydration brought to you by Logan Paul and KSI. A better-for-you hydration option with zero sugar and 10% coconut water for hydration in every sip.