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Built Puff Protein Bar - 17g Protein - Cookies 'N Cream (1 Bar)

Built Puff Protein Bar - 17g Protein - Cookies 'N Cream (1 Bar)

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Built Puff Protein Bar - 17g Protein - Cookies 'N Cream (1 Bar)

Rated 4.1 out of 5
68 Reviews|2 Questions | 3 Answers|
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About This Product

We are all made of protein. That's why we created the best tasting protein ever. Built. To Literally Built & Power you from head to toe. Built is the best protein bar you'll ever have, and will help you become the best version of you. Benefits of Protein: Maximizes your marvelous mind, creates strong & healthy hair, supports silkier, smoother skin, fuels an all around beautiful body, and promotes muscle growth. In closing, Built Protein can help you strong and healthy. And since your body needs protein every single day, make it the best tasting protein ever. Built.

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Directions

Unwrap Built Puff and bite into the fluffy and cookie goodness. Enjoy!

Updated Jan 15, 2026
Serving Size: 1 Bar
Number of Servings: 1 Servings

Other Ingredients:

Premium Collagen Protein Blend (Partially Hydrolyzed Whey Protein Isolate, Collagen), Glycerin, Sugar, Water, Palm Kernel Oil, Gelatin, Cookie Bits (Wheat Flour, Sugar, Palm Oil, Cocoa Processed with Alkali, Salt, Sodium Bicarbonate), Nonfat Dry Milk, Milk, Natural Flavors, Cocoa Processed with Alkali, Soy Lecithin, Salt, Cultured Dextrose. Contains: Milk, Soy, Wheat. May Contain: Peanuts and Tree Nuts.

Brand:
Built Brands, LLC
Form:
Bar(s)
Flavor:
Cookies 'N Cream
Serving Size:
1 Bar
Number of Servings:
1 Servings
Price per Serving:
($3.29 / serving)
Product Weight:
2  OZ
Item # :
BIT-15980i / 2694701
68 Ratings
4.1out of 5 stars
68 Ratings

Rated 5 stars by 68% of reviewers

Rated 4 stars by 6% of reviewers

Rated 3 stars by 9% of reviewers

Rated 2 stars by 3% of reviewers

Rated 1 star by 15% of reviewers

Would you recommend?
Customers review summary

The Built Puff protein bar impresses customers with a marshmallow like center and candy bar flavor that satisfies sweet cravings without heavy calories. Many appreciate the fluffy interior, cookie dough and salted caramel flavors, and solid macros of about 17 grams of protein. A few customers find the marshmallow texture or salty topping off putting and some note bars soften in warm conditions, yet most keep reaching for them because of the taste.

AI generated from customer reviews

1-10 of 68 Reviews
Customers talk about
Oct 24, 2026
Rated 5 out of 5
Built Puff
One of my favorites
undefined uVerified Purchaser
Location
MI, US
Gender
Female
Age Range
55-64
Would you recommend?:Yes
Purchased on Oct 9, 2026
Was this helpful?
Oct 16, 2026
Rated 1 out of 5
They will come to you melted.
Flavor is good. However, ordering direct or from Vitamin Shoppe, be aware that they will come melted. They are still edible but the melted pieces come off the wrapper all over your clothes if you aren't careful. No a problem when purchased at a store. Never melted from grocery store.
Emilly CVerified Purchaser
Location
LA, US
Gender
Female
Age Range
35-44
Would you recommend?:No
Purchased on Sep 24, 2026
Was this helpful?
Oct 14, 2026
Rated 2 out of 5
Did not enjoy this brand
Did not enjoy this brand at all. These protein bars are very chewy, which is typically something I enjoy. I didn't like these at all. The flavor (peanut butter cup) was enjoyable but there's something about the consistency of this brand that didn't jive with me. You may enjoy them; I did not.
Michael QVerified Purchaser
Location
New York, NY, US
Gender
Male
Age Range
45-54
Would you recommend?:No
Purchased on Oct 9, 2026
Was this helpful?
Oct 6, 2026
Rated 3 out of 5
Consistency not for me
The consistency not for me. Do not like the soft, sticky, chewy centers.
Sandy TVerified Purchaser
Location
Chicago, IL, US
Gender
Female
Age Range
45-54
Would you recommend?:No
Purchased on Nov 6, 2025
Was this helpful?
Oct 1, 2026
Rated 1 out of 5
Worst protein bar brand I ever had.
Literally worst brand of protein bars I ever ate. The texture is nasty and the flavors are nothing to be desired? Would never recommend these to anyone.
Josh W
Location
Kingston, PA, US
Gender
Male
Age Range
35-44
Would you recommend?:No
Was this helpful?
Aug 27, 2026
Rated 1 out of 5
Every bar was smushed and melted
I just ate one of these bars. I've had good BUILT bars in the past.. but this box of BUILT bars were all smashed and melted. Every bar deformed and the inside of the bar coming out. Again, one star because of the packaging and lack of quality control
Chris CVerified Purchaser
Purchased on Aug 1, 2026
Was this helpful?
Aug 26, 2026
Rated 3 out of 5
They were okay
Not a huge fan of the peanut butter and s'mores combo but not a bad bar.
kelly mVerified Purchaser
Purchased on Aug 4, 2026
Was this helpful?
Aug 25, 2026
Rated 1 out of 5
Not palatable
Normally Built Bars are good and even negative reviews online did not reflect my own personal experiences. As someone that is not a picky eater at all, I physically could not even swallow the first bite. The taste is not even orange and I cannot even describe it, but it was not palatable. If I could have given it a lower star rating, then I would.
Sean TVerified Purchaser
Would you recommend?:No
Purchased on Aug 20, 2026
Was this helpful?
Aug 24, 2026
Rated 3 out of 5
Not consistent bar
Taste consistency is off on this flavor
Heidi BVerified Purchaser
Location
GA, US
Gender
Female
Age Range
35-44
Would you recommend?:No
Purchased on Aug 6, 2026
Was this helpful?
Aug 10, 2026
Rated 1 out of 5
Not a full box
Received order today and box had been opened and 2 bars are missing. It wouldn't be a big deal but they aren't inexpensive and 10 bars in a box makes them that much more $. Where is the quality control in shipping? Don't you check opened boxes before they get sent to a customer to make sure everything isthere?
Lisa B
Location
Cocoa Beach, US
Gender
Female
Age Range
45-54
Would you recommend?:No
Was this helpful?
Disclaimer:

Product reviews are provided for informational purposes only and reflect solely the views and opinions expressed by the contributors and not those of the Vitamin Shoppe. Vitamin Shoppe does not verify or endorse any claims made in these reviews.Please read the full product reviews disclaimer.

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1 Question
Why did you choose this?
The Vitamin ShoppeStore

Love this brand. Wanted To try a new flavor

Nicole R

looks good

ASHLEY B
Questions for Similar Products
If you’ve had the quest bars how do these compare?
BUILT Puff
About
BUILT Puff
NAOMI B
Disclaimer:

Product reviews are provided for informational purposes only and reflect solely the views and opinions expressed by the contributors and not those of the Vitamin Shoppe. Vitamin Shoppe does not verify or endorse any claims made in these reviews.Please read the full product reviews disclaimer.

 

FREE STANDARD SHIPPING on orders of $45 or more

How to get FREE Standard Shipping:

  1. Ship to an address within the United States (including U.S. territories)
  2. Place your online order of $45 or more* - after promotions and before tax are applied
  3. Use "Standard" shipping option at checkout

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About Built Brands, LLC

Built

Shop Built Brands, LLC

Experts Break it Down

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The Best Protein Bars For Every Health Goal

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