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GOLD STANDARD 100% WHEY Protein Powder – Vanilla Ice Cream (5 lbs./73 Servings)

GOLD STANDARD 100% WHEY Protein Powder – Vanilla Ice Cream (5 lbs./73 Servings)

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GOLD STANDARD 100% WHEY Protein Powder – Vanilla Ice Cream (5 lbs./73 Servings)

Rated 4.5 out of 5
101 Reviews10 Questions556 Answers
Gluten Free

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Product Info

About This Product

  • Helps build and maintain muscle
  • Supports endurance and recovery
  • Instantized powder for easy mixing
  • Vanilla Ice Cream flavor

GOLD STANDARD 100% WHEY by Optimum Nutrition fuels your body with 24g of high-quality whey protein derived primarily from whey protein isolate, plus 5.5g of naturally occurring BCAAs to support muscle building, maintenance, endurance, and recovery.

Frequently Asked Questions

What is whey protein isolate?

Whey protein isolate (WPI) has the highest concentration of protein and BCAAs, while having less carbs, cholesterol, and fat compared to other whey proteins. WPI is also low in lactose and easy on your digestive tract.

What are BCAAs?

Branched-chain amino acids (BCAAs) include leucine, isoleucine, and valine. They support muscle growth and reduce muscle fatigue.

Read More

Directions

Consume your shake after exercise or anytime during the day. Mix 31 grams (about 1 scoop) of Whey Protein Powder into 6-8 fl oz cold water, milk or other beverage. For 30 seconds stir, shake or blend until dissolved.

Warning

For healthy adults, consume enough protein to meet your daily protein requirements with a combination of high protein foods and protein supplements throughout the day as part of a balanced diet and exercise program. Store in a cool, dry place. Serving scoop included, but may settle to the bottom during shipping. Contents sold by weight not volume. Some settling will occur.

Read More

Supplement Facts

Serving Size: 1 Scoop
Number of Servings: 73 Servings
Amount Per Serving
% Daily Value
Calories   
N/A*
Total Fat   
1%
Saturated Fat   
3%
Cholesterol   
12%
Sodium   
5%
Total Carbohydrate   
1%
Sugars   
N/A*
Protein   
48%
Calcium   
10%
Potassium   
4%

Other Ingredients:

Protein Blend (Whey Protein Isolate, Whey Protein Concentrate, Hydrolyzed Whey Protein), Natural and Artificial Flavor, Sunflower and/or Soy Lecithin, Cellulose Gum, Xanthan Gum, Salt, Sucralose, Acesulfame Potassium. Contains: Milk, Soy.

Specifications

Brand:
Optimum Nutrition
Form:
Powder
Flavor:
Vanilla Ice Cream
Serving Size:
1 Scoop
Number of Servings:
73 Servings
Price per Serving:
($1.71 / serving)
Product Weight:
91  OZ
Specialty Diets:
Gluten Free
Item # :
OP-1012 / 1629534

Who Might Benefit From This Product

Muscle builders: The GOLD STANDARD 100% WHEY by Optimum Nutrition is a great add-on for those focused on muscle growth. With its high-quality whey protein and BCAAs, it aids in muscle building and maintenance.Athletic Individuals: The blend of proteins in this supplement supports endurance, making it a valuable component for individuals involved in intense physical activities and sports. The BCAAs reduce muscle fatigue, facilitating lengthier and more beneficial exercise sessions.Post-Workout Regulars: If you’re consistent with your workout and seek maximum recovery, then this product is for you. It aids in muscle recovery post intense exercise sessions, thus reducing recovery time and assisting in greater workout consistency.Lactose Intolerant: For those with digestive struggles, particularly lactose intolerance, this product is a suitable choice. The primary protein derived from whey protein isolate is lower in lactose content making it easy to digest.Body Sculptors: If you are looking to achieve a lean profile while putting on muscle mass and maintaining it, this product could be beneficial. Its high protein content and low concentration of carbs and fats play a crucial role in managing healthy weight while promoting lean muscle growth.

Product Reviews
   (101)

101 Ratings
4.5out of 5 stars
101 Ratings

Rated 5 stars by 78% of reviewers

Rated 4 stars by 9% of reviewers

Rated 3 stars by 4% of reviewers

Rated 2 stars by 2% of reviewers

Rated 1 star by 7% of reviewers

Would you recommend?
1-10 of 101 Reviews
Customers talk about
Aug 9, 2025
Rated 5 out of 5
Whey protein
Taste good.
Veronika SVerified Purchaser
Purchased on Jul 18, 2025
Was this helpful?
Apr 13, 2025
Rated 5 out of 5
The CREAM in ice cream- It's a hitter
You want cream in the "ice cream?" This is the one. Fine as a stand alone, but if you are the add fruit type person this is the one You want. So good. Add banana for creamy banana or strawberry etc. Coffee would rock so hard and a bit of stevia.LUV. there is fake sugar in this one, but I don't care.
Shanita WVerified Purchaser
Location
Laurel, MD, US
Gender
Female
Age Range
35-44
Would you recommend?:Yes
Purchased on Apr 12, 2025
Was this helpful?
Sep 30, 2024
Rated 4 out of 5
Very Good Product
Very good Product
Test U
Location
Secaucus, NJ, US
Was this helpful?
Sep 11, 2023
Rated 1 out of 5
Flavor, not what it use to be
I use to enjoy the flavor however, the I noticed the taste of the Vanilla Ice Cream took a turn for the worst with my recent order. I will not be buying this brand again.
JERRY CVerified Purchaser
Location
US
Gender
Male
Age Range
55-64
Would you recommend?:No
Purchased on Jun 5, 2021
Was this helpful?
Jun 5, 2023
Rated 1 out of 5
Soy not good quality
Whey concentrate is a low quality whey. Additionally soy turns into estrogen. How is this brand of protein getting high reviews ??
Clarissa G
Location
Hollywood, FL, US
Gender
Female
Age Range
45-54
Would you recommend?:No
Was this helpful?
Mar 28, 2023
Rated 5 out of 5
Gold Standard Whey
Great product
LeonelVerified Purchaser
Location
Lawrence, MA, US
Gender
Male
Age Range
35-44
Would you recommend?:Yes
Purchased on Feb 25, 2023
Was this helpful?
Jan 28, 2023
Rated 5 out of 5
Whey to Go!
My go to Whey product. Great taste, blends well in post work out smoothies. I try to pruchase it when it's on sale, can be kinda pricey. Gets you the protein your body needs after a workout or as a meal replacement.
VictorVerified Purchaser
Location
Yorktown Heights, NY, US
Gender
Male
Age Range
65+
Would you recommend?:Yes
Purchased on Dec 28, 2022
Was this helpful?
Nov 27, 2022
Rated 5 out of 5
Standard gold
Have used for years and helps maintain
BARBVerified Purchaser
Location
Ovid, NY, US
Gender
Female
Age Range
55-64
Would you recommend?:Yes
Purchased on Apr 23, 2020
Was this helpful?
Nov 12, 2022
Rated 5 out of 5
Gold Standard
Great product, turned to it because a friend recommended it. Great taste, phenomenal product. Great price at The Vitamin Shoppe too!
BrandonVerified Purchaser
Purchased on Oct 12, 2022
Was this helpful?
Oct 20, 2022
Rated 5 out of 5
Optimum Nutrition Whey
Purchased at a great price, used the 20%off. Love this brand and flavor. No nasty after taste and it breaks up smoothly when mixed. Will continue to purchase here at this price if I can.
SandyVerified Purchaser
Location
Port Huron, MI, US
Gender
Female
Age Range
45-54
Would you recommend?:Yes
Purchased on Sep 12, 2022
Was this helpful?
Disclaimer:

Product reviews are provided for informational purposes only and reflect solely the views and opinions expressed by the contributors and not those of the Vitamin Shoppe. Vitamin Shoppe does not verify or endorse any claims made in these reviews.Please read the full product reviews disclaimer.

Q&A

We'll email them your question, then email you their replies.

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Start typing and see existing answers.
10 Questions
Why did you choose this?
The Vitamin ShoppeStore

I’ve had this before looking for a good protein powder and it’s a good price

Mallori M

great taste and low calorie

BERT E

Best value per serving and triple certified.

Samuel A

It goes PERFECTLY with my smoothie. The perfect example of what vanilla protein powder should be.

Eli B
Does this product contains artificial sweetener?
A shopper
What is the expiration date?
Mayra B
is whey gold is good for size ?
Ahmad w.
What makes protein powders sweet?
A shopper

Best Answer:  It may be the flavor of the powder. While the carbs are very low, there are still a few in this product. Also, you may not be adding enough fluid adequate for the amount of protein added.

Doug P
Does it help you lose weight? I lift 5 days a week,and would like to replace my fat with muscle... is this for me?
Zach K.

Best Answer:  This will help you recover from your workout and build muscle. Drink it after your workout. Depending on how fat you are and how hard you workout, it may be better not to have this and just have a normal meal. This is a protein supplement, not a fat burner.

Jeff M
Does this product make you gain weight like the mass gainer?
A shopper

Best Answer:  We have not noticed any tendency to gain weight with this product. We use one scoop per day each.

Bert T
Is this product gluten-free? I see that it is free of wheat, but are there any other gluten-containing ingredients?
A shopper

Best Answer:  Yes, it is gluten-free. My understanding is that gluten is only in grains and this has no grains in it.

Bert T
What makes protein powders sweet?
Test U

Best Answer:  Generally most proteins can either sweetened by artificial sweeteners or natural sweeteners depending on the brand or type of protein.

Kevin V.staff
Is this product gluten free?
Lenny R.
Disclaimer:

Product reviews are provided for informational purposes only and reflect solely the views and opinions expressed by the contributors and not those of the Vitamin Shoppe. Vitamin Shoppe does not verify or endorse any claims made in these reviews.Please read the full product reviews disclaimer.

Shipping Info

 

FREE STANDARD SHIPPING on orders of $45 or more

How to get FREE Standard Shipping:

  1. Ship to an address within the United States (including U.S. territories)
  2. Place your online order of $45 or more* - after promotions and before tax are applied
  3. Use "Standard" shipping option at checkout

Orders will be shipped within 24 hours of order placement*, pending verification of billing information and shipping method selected. International orders and orders containing gift cards or items that are not currently in stock will be processed as quickly as possible.

 

*Excludes all orders placed on major US holidays (Memorial Day, Independence Day, Labor Day, Thanksgiving Day, Christmas Day and New Year's Day).

 

Orders for states outside of the continental U.S. (including those of $45 or more) may be subject to a delivery surcharge. This will be noted in the order summary based on your shipping address at checkout.

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About Optimum Nutrition

Optimum NUTRITION has been trusted to provide the highest quality in post-workout recovery, pre-workout energy, and on-the-go sports nutrition products for over 35 years and in more than 100 countries. We are obsessed with quality. We sweat the details, scrutinizing every ingredient in every product that we make. We hold ourselves to the highest production standard, all so you can unlock your body’s full potential.

Shop Optimum Nutrition
Optimum Nutrition logo

Experts Break it Down

6 Ways Protein Benefits Your Health—Beyond Building Muscle

6 Ways Protein Benefits Your Health—Beyond Building Muscle

When you add more protein to your diet with foods like meat, fish, eggs, beans, or supplements like protein powder, you do your overall health a big favor.

Which Type Of Protein Powder Is Best For You?

Which Type Of Protein Powder Is Best For You?

Whether you’re trying to gain muscle, lose fat, or just get the nutrients you need on the go, protein powder can be a great addition to any healthy eating plan.

Is Eating More Protein The Solution To Your Stress?

Is Eating More Protein The Solution To Your Stress?

When you think about the benefits of protein, increased satiety, balanced blood sugar, stronger bone density, and muscle growth surely come to mind. But wait…there’s more!

7 Easy Ways To Pack 30 Grams of Protein Into Your Next Meal

7 Easy Ways To Pack 30 Grams of Protein Into Your Next Meal

While individual protein needs and recommendations vary, experts often suggest aiming for 25 to 30 grams per meal—

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Whey protein isolate is the purest form of whey available. It’s also a complete protein, meaning it contains the essential amino acids your body needs to help build and repair your muscles after a workout. Optimum Nutrition’s Gold Standard 100% Whey Protein in the Vanilla Ice Cream flavor uses whey protein isolates as the primary ingredient, along with Hydrowhey® peptides that are strategically broken down into smaller particles so your body can use them faster.

This delicious vanilla protein combines whey protein isolate with ultra-filtered whey protein concentrate to create a blend that mixes easily in a shaker cup or simply in a glass of water. Every serving contains 24 grams of protein and more than four grams of glutamine, an amino acid that helps boost the immune system and aid in digestion. In addition to a great taste, this formula features glutamic acid, a neurotransmitter that may help mental clarity and mood. It also contains more than five grams of the naturally occurring branched chain amino acids, leucine, isoleucine, and valine, which athletes may use to help combat fatigue and reduce muscle breakdown during intense exercise.

Use ON’s Gold Standard whey protein powder in vanilla ice cream flavor after a workout, as a snack between meals, or anytime you need a protein boost.

BrandOptimum Nutrition
Health ConcernsRecoveryMuscle & StrengthMeal Replacements
HomeProtein & FitnessGOALSBuild MuscleGOLD STANDARD 100% WHEY Protein Powder – Vanilla Ice Cream (5 lbs./73 Servings)
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