CBUM Series Itholate Protein Powder - Cinnamon Crunch Cereal (5 lbs./73 Servings)

CBUM Series Itholate Protein Powder - Cinnamon Crunch Cereal (5 lbs./73 Servings)

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About This Product

  • 25g of pure whey protein isolate per serving
  • Supports lean muscle tissue and recovery
  • Cinnamon Crunch Cereal flavor

Formulated and flavored by 5x Mr. Olympia Chris Bumstead himself, you can be sure you’re getting the highest quality protein and the best-tasting flavors with CBUM Series Itholate Protein Powder. This top-of-the-line protein shake fuels post-workout muscle recovery with 25g of grass-fed, 100% micro-filtered whey protein isolate for optimal digestibility.

Frequently Asked Questions

What is whey protein isolate?

Whey protein isolate (WPI) has the highest concentration of protein and BCAAs, while having less carbs, cholesterol, and fat compared to other whey proteins. WPI is also low in lactose and easy on your digestive tract.

Are protein shakes “good” for you?

Protein shakes can be an excellent addition to a well-rounded diet and healthy lifestyle. Research has shown that supplementing with protein can support athletic performance, post-workout recovery, weight management, muscle maintenance, and muscle growth.

Can protein shakes support weight gain?

Protein shakes may support weight gain if they contribute to a calorie surplus in your diet.

Can protein shakes support weight loss?

Research has shown that protein-rich foods temporarily rev up your metabolism and can help make you feel satiated longer, which may contribute to weight loss.

Are protein shakes "good" for women?

Supplementing with protein is as beneficial for women as it is for men in supporting muscle growth and maintenance, recovery, and performance.

How can protein supplements benefit my muscles?

Protein supplements provide the nutrients your body needs to stimulate muscle protein synthesis and support recovery post-workout.

Who Would Benefit from Taking Protein?

  • Athletes and fitness enthusiasts looking to support muscle growth, muscle maintenance, performance, and post-workout recovery
  • Individuals with weight management goals seeking a lower-calorie, high-protein option
  • Older adults who require more protein to maintain muscle mass and overall health
  • Busy professionals and students who need a quick and convenient source of protein on the go
  • Anyone with increased protein needs, such as vegetarians or individuals practicing a low-carb diet

Directions

Suggested Use: To help meet daily protein requirements, take one (1) scoop with 8-12 fl oz of water.

Warning

For use by healthy adults only, not recommended for persons under the age of 18. Seek advice from a healthcare professional before taking if you have pre-existing medical condition to ensure it is safe to take this product. Keep out of the reach of children. Use this product as a food supplement only. Do not use for weight reduction.

Read More
Serving Size: 1 Scoop
Number of Servings: 73 Servings
Amount Per Serving
% Daily Value
CALORIES 
**%
TOTAL FAT 
<1%
SATURATED FAT 
N/A*
TRANS FAT 
**%
CHOLESTEROL 
5%
SODIUM 
8%
TOTAL CARBOHYDRATE 
1%
DIETARY FIBER 
N/A*
TOTAL SUGARS  - INCLUDES 0G ADDED SUGARS
N/A*
PROTEIN 
50%
VITAMIN D 
N/A*
CALCIUM 
9%
IRON 
2%
POTASSIUM 
3%

Other Ingredients:

Whey Protein Insolate, Cinnamon Streusel (Sugar, Enriched Flour [Wheat Flour, Niacin, Reduced Iron, Thiamine Mononitrate, Riboflavin, Folic Acid], Graham Crumb (Enriched Flour [Wheat Flour, Niacin, Reduced Iron, Thiamine Mononitrate, Riboflavin, Folic Acid], Graham Flour, Sugar, Palm Oil, Brown Sugar, Honey, Salt, Baking Soda, Natural Flavors), Whole Grain Oats, Butter (Pasteurized Cream, Natural Flavors), Soybean Oil, Water, Sugarcane Molasses, Cinnamon) Natural and Artificial Flavors, Sea Salt, Gum Blend (Guar Gum, Gum Acacia, Xanthan Gum), Cinnamon Powder, Sucralose, Acesulfame Potassium. Contains: Milk, Wheat, Gluten.

Brand:
RAW
Form:
Powder
Flavor:
Cinnamon Crunch Cereal
Serving Size:
1 Scoop
Number of Servings:
73 Servings
Price per Serving:
($1.37 / serving)
Product Weight:
80  OZ
Item # :
GRW-12622 / 2288751
6 Ratings
5.0out of 5 stars
6 Ratings

Rated 5 stars by 100% of reviewers

Rated 4 stars by 0% of reviewers

Rated 3 stars by 0% of reviewers

Rated 2 stars by 0% of reviewers

Rated 1 star by 0% of reviewers

Would you recommend?
6 Reviews
Rated 5 out of 5
Feb 3, 2026
Tastes as labeled
Tastes exactly like Cinnamon Toast Crunch milk.
Rated 5 out of 5
Dec 23, 2025
Buy it
Fire af. Tastes like Cinnamon Toast Crunch cereal. The vanilla cookie one is also very good. That one tastes like French toast crunch cereal. A slight maple syrup taste. Definitely recommend this brand.
Rated 5 out of 5
Aug 25, 2025
It was fine
Just wish I would've bought the other one for 50% off
Rated 5 out of 5
Mar 26, 2025
Cinnamon Crunch
Best tasting protein powder I've ever had.
Rated 5 out of 5
Oct 4, 2024
Grab & go
Exceeded my expectations for this protein, huge transformation after you consume in a few weeks! Must get if you are serious about bodybuilding.
Rated 5 out of 5
Jul 29, 2024
Best protein powder per value/benefit basis
Taste great, digests quickly, and no clumps or chalky taste ??
Disclaimer:

Product reviews are provided for informational purposes only and reflect solely the views and opinions expressed by the contributors and not those of the Vitamin Shoppe. Vitamin Shoppe does not verify or endorse any claims made in these reviews. Please read the full product reviews disclaimer.

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1 Question
Why did you choose this?

Used this before in oats and it’s delicious.

cause

Price

Taste

Disclaimer:

Product reviews are provided for informational purposes only and reflect solely the views and opinions expressed by the contributors and not those of the Vitamin Shoppe. Vitamin Shoppe does not verify or endorse any claims made in these reviews. Please read the full product reviews disclaimer.

 

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