• search
  • shopping cart
  • main navigation
  • main content
  • footer
Let's Personalize Your Experience!
Where would you like to shop? Please click the logo below.
The Vitamin Shoppe®
Super Supplements®
Free shipping on $45+, or pick up in-store
Enable Accessibility
  • You're Shopping: Sterling, VA
  • You're Shopping: Sterling, VA
    Sterling, VA
    45450 Dulles Crossing Plaza
    Sterling, VA 20166
    (571) 434-0624 Open
    3.44 mi
  • Auto Delivery
  • Healthy Awards
    • Explore The Perks
    • Nutrition Coaching
    • Rewards Center
  • What's Good
    • What's Good Blog
    • Wellness Council
    • Videos
    • Glossary
® ® b y
Icon to launch live chat Live Chat
Icon to launch live chat Live Chat
Store Locator
Account IconSign In/Register
Icon for view order history to reorder productsReorder
qty
  • Vitamins & Supplements
  • Protein & Fitness
  • Digestion & Gut Health
  • Healthy Weight
  • Food & Drinks
  • Herbs & Natural Remedies
  • Natural Beauty & Skin
  • Best Sellers
  • Deals
  • Health Concerns
  • Brands
  • New & Trending
Up to $25 off $125 Plus Free Shipping. In-Stores and Online. Ends: 08/03 | Code: MUSCLEUP
Buy One, Get One FREE select Built Bar cases
New. Need. Now. Your next obsession just dropped. Find it here.
Earn FREE points for faster Cash Back Awards. This Month's Secret Code is BEATTHEHEAT
Play promo animation Pause promo animation
×

FREE STANDARD SHIPPING on orders of $45 or more
How to get FREE Standard Shipping:
  1. Ship to an address within the United States (including U.S. territories, excluding Puerto Rico)
  2. Place your online order of $45 or more* - after promotions and before tax are applied
  3. Use "Standard" shipping option at checkout

Orders will be shipped within 24 hours of placement*, pending verification of billing information and shipping method selected. International orders and orders containing gift cards or out-of-stock items will be processed as quickly as possible.

 

*Excludes all orders placed on major US holidays (Memorial Day, Independence Day, Labor Day, Thanksgiving Day, Christmas Day and New Year's Day).

 

We're sorry for the inconvenience, but International Shipping and shipping to Puerto Rico is not available at this time.

 

Why Pick Up In-Store?

Skip the shipping—and the line. Buy online and we’ll have your order ready for you. Easy. Learn more here.

 

Shop with confidence with our Easy Returns Policy

Customers may return any opened or unopened merchandise purchased from any The Vitamin Shoppe store or at www.vitaminshoppe.com, our mobile site or any mobile apps to any store or Distribution Center within 30 days. Click here to see our return policy for more information.

Change Store
Or
Updating results..updating results

Action Recommended: Change Password

To protect the wellness and security of your account, we request that you change your password every 90 days. We’ll remind you again in 30 days unless you’ve reset your password by then. Thanks!

I don't want to change my password
1 item added to cart
1 item added to cart
*Tax, Shipping and discounts will be applied during checkout.
External Site Overlay

Welcome to The Vitamin Shoppe U.S.!

Please note: we do not currently ship to your country from this website. Choose “Shop Locally” to switch to your local site for easy ordering.

Shop LocallyStay Here
Alive! Women's 50+ Gummy Multivitamin - Fruit & Vegetable Blend (75 Gummies)

Alive! Women's 50+ Gummy Multivitamin - Fruit & Vegetable Blend (75 Gummies)

$18.99
($0.75/serving)

BOGO

BUY ONE, GET ONE 50% OFF

Shop All Nature's Way

Alive! Women's 50+ Gummy Multivitamin - Fruit & Vegetable Blend (75 Gummies)

Rated 3.7 out of 5
15 Reviews|2 Questions | 117 Answers|
Natures Way Alive Womens 50+ Gummy Multivitamin bottle front
Supplement Facts label for Natures Way Alive Womens 50 Plus Gummy Multivitamin
Alive Womens 50 Plus Gummy Multivitamin bottle view 4
Product image
Product image
Product image
  • Natures Way Alive Womens 50+ Gummy Multivitamin bottle front
  • Supplement Facts label for Natures Way Alive Womens 50 Plus Gummy Multivitamin
  • Alive Womens 50 Plus Gummy Multivitamin bottle view 4
  • Product image
  • Product image
  • Product image
    Zoom Icon
    Main Product
      Gluten FreeDairy FreeVegetarianWheat FreeSoy Free
      GET ADVICE FROM A HEALTH ENTHUSIAST
      $18.99
      ($0.75/serving)

      BOGO

      BUY ONE, GET ONE 50% OFF

      HEAT-SENSITIVE PRODUCT! PICK-UP RECOMMENDED.
      Open modal
      Open modal
      Delivery Options
      Shipping
      In Stock
      Free Shipping on orders $45+
      Pick-Up
      3 available today
      Sterling, VAOpen
      Available in nearby stores
      Change Store
      Same-Day Delivery
      Same-Day Delivery
      Subscribe for AUTO DELIVERY
      Pick this order up in-store and future orders will be delivered—on your chosen schedule— to your preferred address.Orders of $25 or more will ship for FREE!

      Earn Points on This!
      Sign into or join Healthy Awards® to earn points on every purchase towards Cash Back Awards.

      Healthy Awards® gives you soooo much MORE!
      Did you know there are 3 levels of Healthy Awards®? As a Bronze member, you earn a point for every $1 you spend. 125 points = $5 Award.

      But go Silver and you'll earn points 25% faster, plus tons of exclusive perks! * Learn how you can level up

      here.

      There are 3 levels of Healthy Awards®. Go Gold and you'll earn points 50% faster, plus tons of exclusive perks! * Learn how you can level up

      here.

      There are 3 levels of Healthy Awards®, and as a Gold member, you've unlocked ALL of our top-level perks|including earning points 50% faster.* Nice! Learn more about your rewards

      here.
      *When compared to Bronze level members


      ×

       

      FREE STANDARD SHIPPING on orders of $45 or more

      How to get FREE Standard Shipping:

      1. Ship to an address within the United States (including U.S. territories)
      2. Place your online order of $45 or more* - after promotions and before tax are applied
      3. Use "Standard" shipping option at checkout

      Orders will be shipped within 24 hours of order placement*, pending verification of billing information and shipping method selected. International orders and orders containing gift cards or items that are not currently in stock will be processed as quickly as possible.

       

      *Excludes all orders placed on major US holidays (Memorial Day, Independence Day, Labor Day, Thanksgiving Day, Christmas Day and New Year's Day).

       

      Orders for states outside of the continental U.S. (including those of $45 or more) may be subject to a delivery surcharge. This will be noted in the order summary based on your shipping address at checkout.

      ×
      ×
      These products are dietary supplements and are not intended to diagnose, treat cure or prevent any disease. Reviews are not intended as a substitute for appropriate medical care or the advice of a physician or another medical professional. Actual results may vary among users. Vitaminshoppe.com makes no warranty or representation, expressed or implied, as to the accuracy or validity of the information contributed by outside product review submissions, and assumes no responsibility or liability regarding the use of such information. The information and statements regarding the dietary supplements have not been evaluated by the Food and Drug Administration. If you have a medical condition or disease, please talk to your health care provider. If you are currently taking a prescription medication, you should work with your health care provider before discontinuing any drug or altering any drug regimen, including augmenting your regimen with dietary supplements. Do not attempt to self-diagnose any disease or ailment based on the reviews and do not use the information contained herein for diagnosing or treating a health problem or disease. Proper medical care is critical to good health. If you have a health concern or suspect you have an undiagnosed sign or symptom, please consult a physician or health care practitioner. Online product reviews are a useful resource for, but The Vitamin Shoppe believes that customers who rely on those reviews should get a true and accurate picture of what other customers think. For that reason, we put procedures in place to ensure the reviews you see are real and honest. Additionally, we won't edit reviews to alter the message and we will always treat positive and negative reviews equally.
      ×
      These products are dietary supplements and are not intended to diagnose, treat cure or prevent any disease. Reviews are not intended as a substitute for appropriate medical care or the advice of a physician or another medical professional. Actual results may vary among users. Vitaminshoppe.com makes no warranty or representation, expressed or implied, as to the accuracy or validity of the information contributed by outside product review submissions, and assumes no responsibility or liability regarding the use of such information. The information and statements regarding the dietary supplements have not been evaluated by the Food and Drug Administration. If you have a medical condition or disease, please talk to your health care provider. If you are currently taking a prescription medication, you should work with your health care provider before discontinuing any drug or altering any drug regimen, including augmenting your regimen with dietary supplements. Do not attempt to self-diagnose any disease or ailment based on the reviews and do not use the information contained herein for diagnosing or treating a health problem or disease. Proper medical care is critical to good health. If you have a health concern or suspect you have an undiagnosed sign or symptom, please consult a physician or health care practitioner. Online product reviews are a useful resource for, but The Vitamin Shoppe believes that customers who rely on those reviews should get a true and accurate picture of what other customers think. For that reason, we put procedures in place to ensure the reviews you see are real and honest. Additionally, we won't edit reviews to alter the message and we will always treat positive and negative reviews equally.
      Change Store
      Nature's Way
      Alive! Women's 50+ Gummy Multivitamin - Fruit & Vegetable Blend (75 Gummies)
      Or

      Open modal

      Product Info

      About This Product

      Alive Women's 50+ Gummy Vitamins

      • Premium Formula
      • Orchard Fruits
      • Garden Veggies
      • Complete Multi-Vitamin Supplement

      Read More

      Directions

      Women chew 3 gummies daily. Not formulated for men or children.

      Warning

      If you are pregnant, nursing, or taking any medications, consult a healthcare professional before use. Keep out of reach of children. Do not use if safety seal under child-resistant cap is broken or missing. Keep tightly closed. Store at room temperature. Avoid excessive heat and direct sunlight.

      Updated Jan 15, 2026
      Read More

      Supplement Facts

      Serving Size: 3 Gummies
      Number of Servings: 25 Servings
      Amount Per Serving
      % Daily Value
      CALORIES   
      25 
      **%
      TOTAL CARBOHYDRATE  - INCLUDES 4G ADDED SUGARS
      6 GM
      2%
      TOTAL SUGARS  - (AS RETINYL PALMITATE)
      4 GM
      8%
      VITAMIN A  - (ASCORBIC ACID)
      675 MCG
      75%
      VITAMIN C  - (AS CHOLECALCIFEROL)
      90 MG
      100%
      VITAMIN D3  - (AS D-ALPHA TOCOPHERYL ACETATE)
      40 MCG
      200%
      VITAMIN E  - (AS THIAMIN HCL)
      11.3 MG
      75%
      THIAMIN   
      0.6 MG
      50%
      RIBOFLAVIN  - (AS NIACINAMIDE)
      0.65 MG
      50%
      NIACIN  - (AS PYRIDOXINE HCL)
      8 MG
      50%
      VITAMIN B6   
      2.6 MG
      153%
      FOLATE  - (AS CYANOCOBALAMIN)
      400 MCG
      100%
      VITAMIN B12   
      6 MCG
      250%
      BIOTIN  - (AS D-CALCIUM PANTOTHENATE)
      30 MCG
      100%
      PANTOTHENIC ACID  - (AS TRIBASIC CALCIUM PHOSPHATE)
      2.5 MG
      50%
      CALCIUM  - (AS TRIBASIC CALCIUM PHOSPHATE)
      130 MG
      10%
      PHOSPHORUS  - (AS POTASSIUM IODIDE)
      59 MG
      5%
      IODINE  - (AS ZINC CITRATE)
      150 MCG
      100%
      ZINC   
      3.6 MG
      33%
      SODIUM  - ORANGE, BLUEBERRY, CARROT, PLUM, POMEGRANATE, STRAW- BERRY, PEAR, APPLE, BEET, RASPBERRY, PINEAPPLE, PUMPKIN, CHERRY, CAULIFLOWER, GRAPE, BANANA, CABBAGE, TOMATO, AÇAÍ, ASPARAGUS, BRUSSELS SPROUT, CRANBERRY, CUCUMBER, PEA, BROCCOLI, SPINACH
      20 MG
      1%
      ORCHARD FRUITS & GARDEN VEGGIES POWDER BLEND  - (FROM AZTEC MARIGOLD [FLOWER] EXTRACT)
      200 MG
      **%
      LUTEIN   
      500 MCG
      **%

      Other Ingredients:

      Organic tapioca syrup, cane sugar, purified water, pectin, citric acid, natural flavors, vegetable and fruit juice colors, sodium citrate, coconut oil, beeswax.

      How Do You Read A Supplement Facts Label?

      Specifications

      Brand:
      Nature's Way
      Form:
      Gummies
      Flavor:
      Cherry & Grape
      Serving Size:
      3 Gummies
      Number of Servings:
      25 Servings
      Price per Serving:
      ($0.76 / serving)
      Product Weight:
      10  OZ
      Allergens:
      Wheat Free, Soy Free, Egg Free, Peanut Free
      Specialty Diets:
      Gluten Free ,  Dairy Free ,  Vegetarian
      Item # :
      NW-2610 / 1869122

      Product Reviews
         (15)

      Disclaimer:

      Product reviews are provided for informational purposes only and reflect solely the views and opinions expressed by the contributors and not those of the Vitamin Shoppe. Vitamin Shoppe does not verify or endorse any claims made in these reviews.Please read the full product reviews disclaimer.

      15 Ratings
      3.7out of 5 stars
      15 Ratings

      Rated 5 stars by 40% of reviewers

      540%

      Rated 4 stars by 33% of reviewers

      433%

      Rated 3 stars by 0% of reviewers

      30%

      Rated 2 stars by 13% of reviewers

      213%

      Rated 1 star by 13% of reviewers

      113%
      Would you recommend?
      1-10 of 15 Reviews
      • checkMost Recent
      • Most Helpful
      • Oldest
      • Highest Rated
      • Lowest Rated
      • (6)
      • (5)
      • (0)
      • (2)
      • (2)
      • Under 18 (0)
      • 18-24 (0)
      • 25-34 (0)
      • 35-44 (0)
      • 45-54 (1)
      • 55-64 (2)
      • 65+ (3)
      Dec 28, 2022
      Rated 5 out of 5
      Ceez Alive! Women?s 50+Gummy Vitamins Review
      I really like taking these gummy vitamins they keep my energy level up and the taste isn?t bad. Also they don?t cost a young fortune to purchase.
      CARLAVerified Purchaser
      Purchased on Nov 26, 2022
      Was this helpful?
      Review by CARLA has been flagged
      Flag
      May 7, 2022
      Rated 4 out of 5
      They were stuck together
      The flavors are good but they are all stuck together. Which makes it difficult to get out of the bottle.
      So because of this, I don't take them often.
      ReginaVerified Purchaser
      Purchased on Apr 6, 2022
      Was this helpful?
      Review by Regina has been flagged
      Flag
      Feb 24, 2022
      Rated 4 out of 5
      Good choice for someone with trouble swallowing pills.
      Good combination of vitamins & minerals - for a gummy - more complete than the new gummies Vitamin Shoppe just introduced - but not as complete as some of the multi-vitamins in pill form.
      GerryVerified Purchaser
      Location
      Gloucester, VA, US
      Gender
      Female
      Age Range
      65+
      Would you recommend?:Yes
      Purchased on Jan 15, 2022
      Was this helpful?
      Review by Gerry has been flagged
      Flag
      Jan 6, 2022
      Rated 4 out of 5
      Satisfied
      The formula comes in gummies!
      NancyVerified Purchaser
      Purchased on Nov 28, 2021
      Was this helpful?
      Review by Nancy has been flagged
      Flag
      Sep 28, 2021
      Rated 2 out of 5
      How to lose a lifelong customer?..
      Nature?s Way has changed this product thinking no one would notice. The gummies were larger and the serving size was 2 daily. Now they are much smaller and the serving size is 3 daily. Thought I was getting a great deal on a 75 piece jar, but realized after I got home that they had changed the size, the serving, and the taste. Unless I can find the old formula I will not be purchasing these again.
      teresa B
      Location
      Traverse City, MI, US
      Gender
      Female
      Age Range
      55-64
      Would you recommend?:Yes
      Was this helpful?
      Review by teresa B has been flagged
      Flag
      Aug 11, 2021
      Rated 5 out of 5
      Excellent
      Excellent
      kinyaVerified Purchaser
      Location
      Tampa, FL, US
      Gender
      Female
      Age Range
      45-54
      Would you recommend?:Yes
      Purchased on Feb 19, 2021
      Was this helpful?
      Review by kinya has been flagged
      Flag
      Apr 29, 2021
      Rated 5 out of 5
      I wish they came in a different flavor
      They are great so you don?t have to swallow a lot of pills
      Mary CVerified Purchaser
      Location
      Oxford, MA, US
      Gender
      Female
      Age Range
      65+
      Would you recommend?:Yes
      Purchased on Mar 21, 2021
      Was this helpful?
      Review by Mary C has been flagged
      Flag
      Apr 22, 2019
      Rated 5 out of 5
      Easy to take
      Good flavor, no aftertaste, great if you don't like swallowing huge multivitamin pills.
      DeborahVerified Purchaser
      Location
      Albuquerque, NM, US
      Gender
      Female
      Age Range
      65+
      Purchased on Feb 27, 2019
      Was this helpful?
      Review by Deborah has been flagged
      Flag
      Feb 3, 2019
      Rated 5 out of 5
      Great Vitamins!
      Enjoy these vitamins. They have a great taste.
      Carmen YVerified Purchaser
      Location
      Houston , TX, US
      Gender
      Female
      Age Range
      55-64
      Purchased on Jan 20, 2019
      Was this helpful?
      Review by Carmen Y has been flagged
      Flag
      Jun 8, 2018
      Rated 1 out of 5
      Alive Gummies
      Not really happy with this product because the gummies have an after taste. Will use the product until it is gone but will not re-order.
      Edith RVerified Purchaser
      Purchased on May 24, 2018
      Was this helpful?
      Review by Edith R has been flagged
      Flag
      • 1
      • 2
      Disclaimer:

      Product reviews are provided for informational purposes only and reflect solely the views and opinions expressed by the contributors and not those of the Vitamin Shoppe. Vitamin Shoppe does not verify or endorse any claims made in these reviews.Please read the full product reviews disclaimer.

      Q&A

      Ask Customers Who Bought This

      We'll email them your question, then email you their replies.

      Have a question? Ask owners.Have a question about this? Ask people who own it.
      Start typing and see existing answers.
      Instant Answers
      1. Start typing and we'll see if it was already asked and answered.
      2. If there aren't already some matches, submit a new question.
      3. You'll get fast answers from customers who really own the item(s) and from our product experts. (About half the time you'll get an answer in under 2 hours!)
      Good Topics To Ask About
      • Which items will best meet your needs
      • What customers who own an item think of it
      • How to use, fix, or take care of an item
      • Product information
      • General advice related to the types of products we sell
      • Our store policies
      Customer Support

      For questions about an order you have placed, please contact customer support directly.

      2 Questions
      Why did you choose this?
      The Vitamin ShoppeStore

      I use this

      LESLIE LJun 28, 2026

      first time ordering

      Kennard DApr 2, 2026

      used this for a long time

      JOANNE EMar 23, 2026

      Tastes good meets my needs

      Stacie PNov 30, 2025
      My current bottle states take 2 a day and this label says 3. What changed?
      LEDAMay 13, 2019

      Best Answer:  They made the gummy a lot smaller….

      teresa BSep 28, 2021
      Reply
      Inaccurate
      Answer by teresa B has been flagged
      Disclaimer:

      Product reviews are provided for informational purposes only and reflect solely the views and opinions expressed by the contributors and not those of the Vitamin Shoppe. Vitamin Shoppe does not verify or endorse any claims made in these reviews.Please read the full product reviews disclaimer.

      Shipping Info

       

      FREE STANDARD SHIPPING on orders of $45 or more

      How to get FREE Standard Shipping:

      1. Ship to an address within the United States (including U.S. territories)
      2. Place your online order of $45 or more* - after promotions and before tax are applied
      3. Use "Standard" shipping option at checkout

      Orders will be shipped within 24 hours of order placement*, pending verification of billing information and shipping method selected. International orders and orders containing gift cards or items that are not currently in stock will be processed as quickly as possible.

       

      *Excludes all orders placed on major US holidays (Memorial Day, Independence Day, Labor Day, Thanksgiving Day, Christmas Day and New Year's Day).

       

      Orders for states outside of the continental U.S. (including those of $45 or more) may be subject to a delivery surcharge. This will be noted in the order summary based on your shipping address at checkout.

      back to top

      About Nature's Way

      At Nature’s Way, we believe nature is the ultimate problem solver. For over 50 years, we have looked to the natural world for inspiration. Our quality vitamins and supplements are formulated to help you find your way to wellness.

      Shop Nature's Way
      br_related_rid : Rng918s5dwl9i87038tb0-r0,m0,uf
      br_iuid : aHR0cHM6Ly93d3cudml0YW1pbnNob3BwZS5jb20vcC9uYXR1cmUtd2F5LWFsaXZlLXdvbWVuLTUwLWd1bW15LXZpdGFtaW5zLTc1LWd1bW1pZXMvbnctMjYxMA==
      BrandNature's Way
      Health ConcernsMultivitamins
      HomeVitamins & SupplementsMultivitaminsWomen's MultivitaminsAlive! Women's 50+ Gummy Multivitamin - Fruit & Vegetable Blend (75 Gummies)

      Sign In

      Please sign in to submit a review/ask a question.

      Forgot your password?

      Don't have an account? Sign Up

      1 item added to cart


      My Account
      • My Account
      • My Auto Delivery
      • Gift Cards
      • Order Tracking & History
      • Quick Reorder
      • Rewards Center
      Shop With Us
      • Store Locator
      • Vitamin Shoppe Brand
      • Quality Promise
      • The Vitamin Shoppe App
      • About Healthy Awards
      • FREE Nutrition Coaching
      • About Auto Delivery
      • Shipping Rates
      • *Promotion Details & Exclusions
      • Returns
      • Help / FAQs
      Corporate Information
      • About The Vitamin Shoppe
      • Careers
      • Press Room
      • Management
      • Product Recalls
      • New Suppliers
      • Affiliate Program
      • Our Commitment to Communities
      • Contact Us
      Policies
      • Accessibility Statement
      • CA Transparency In Supply Chains
      • Privacy Policy
      • CA Applicant Privacy Notice
      • Terms of Use
        (Updated 4/9/2026)
      • Purchase Policy
      • Healthy Awards Terms and Conditions
      • Auto Delivery Terms and Conditions
      Stay Connected
      Read Our What’s Good Blog
      Learn About Our Wellness Council
      Facebook Instagram YouTube LinkedIn tiktok

      EARN FREE POINTS WITH OUR APP

      Scan to Download

      QR Code to download App
      Google Play Logo Google Play Logo
      Apple Store Logo Apple Store Logo
      Call Us
      natural products association 2024

      Accredited business
      vitamin angels
      rwb
      Site Map | ©2026 The Vitamin Shoppe®

      Statements made on this website have not been evaluated by the U.S. Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. Information provided by this website or this company is not a substitute for individual medical advice.


      Page loadingLOADING...
      Page loadingLOADING...
      back to top

      Sign In

      Forgot/Need a Password?

      Join Now

      Gain access to instant points, Cash Back Awards, exclusive giveaways, and V.I.P. events, for starters.
      Continue as a guest >

      Join Now

      Ready to get your V.I.P. on? Fill out the info below and we’ll kickstart your membership with 25 FREE bonus points towards a Cash Back Award.

      8 or more characters

      Uppercase letters

      Lowercase letters

      At least one number

      By creating an account, you agree to the Healthy Awards Terms and Conditions , Auto Delivery Terms and Conditions and the Vitamin Shoppe's Terms of Use and Privacy Policy. If you are a California or Colorado resident, you agree that you are enrolling in a financial incentive/loyalty program and acknowledge that you have read and understand the Financial Incentive and Loyalty Program Notice.

      Join Now

      Ready to get your V.I.P. on? Fill out the info below and we’ll kickstart your membership with 25 FREE bonus points towards a Cash Back Award.

      8 or more characters

      Uppercase letters

      Lowercase letters

      At least one number

      By creating an account, you agree to the Healthy Awards Terms and Conditions , Auto Delivery Terms and Conditions and the Vitamin Shoppe's Terms of Use and Privacy Policy. If you are a California or Colorado resident, you agree that you are enrolling in a financial incentive/loyalty program and acknowledge that you have read and understand the Financial Incentive and Loyalty Program Notice.

      You're In

      Thanks for joining the family. Now you get points on every purchase—towards Cash Back Awards—plus, access to the Rewards Center with free points activities every month, giveaways, and oh yeah… those 25 bonus points will be in your account by tomorrow.

      You're In

      Thanks for joining the family. Now you get points on every purchase—towards Cash Back Awards—plus, access to the Rewards Center with free points activities every month, giveaways, and oh yeah… those 25 bonus points will be in your account by tomorrow.

      Buy one, get one 50% off Nature's Way brand products. Offer valid 07/27/2026 through 08/23/2026. Discount taken off price of second item of equal or lesser value. Excludes clearance items.
      Buy one, get one 50% off Nature's Way brand products. Offer valid 07/27/2026 through 08/23/2026. Discount taken off price of second item of equal or lesser value. Excludes clearance items.

      AUTO DELIVERY
      Auto Delivery is the best way to put your wellness goals first—and enjoy huge savings every time! We’ll send your essentials at a pace you choose (switch it up any time).
      • Forever Savings: You’ll get 20% off The Vitamin Shoppe® and Vthrive The Vitamin Shoppe® brands, 15% off everything else. Every subscription order. Every time.
      • Never Run Out: Stay effortlessly stocked up with your essentials.
      • Easily Manage: Use our app to easily manage subscriptions.
      • Free Shipping on Refills: Zero cost to replenish products of $25 or more.
      • View Auto Delivery FAQs for additional information
      Rely on the
      Vitamin Shoppe® 100% Satisfaction Guarantee
      Free shipping applies to Auto Delivery replenishment orders when the total value of all subscribed items exceeds $25 after discount is applied. Shipping surcharge may apply if delivered to Alaska or Hawaii.
      One-time coupon discounts don’t carry over to recurring orders.If a coupon offer is applied to purchase of multiple items (i.e. “Buy One, Get One 50% Off, Buy 2, Get 1 Free, etc...) and you select Auto Delivery, all items will be added as recurring orders.
      You may return any item purchased from the Vitamin Shoppe for any reason within thirty (30) days of purchase. For online and catalog orders, the product ship date is the date of purchase. Refunds for unopened items will be issued via your original form of payment with one exception. Online orders paid for with PayPal and returned to a Vitamin Shoppe retail store will be refunded via merchandise credit.
      ×

      AUTO DELIVERY
      Auto Delivery is the best way to put your wellness goals first—and enjoy huge savings every time! We’ll send your essentials at a pace you choose (switch it up any time).
      • Forever Savings: You’ll get 20% off The Vitamin Shoppe® and Vthrive The Vitamin Shoppe® brands, 15% off everything else. Every subscription order. Every time.
      • Never Run Out: Stay effortlessly stocked up with your essentials.
      • Easily Manage: Use our app to easily manage subscriptions.
      • Free Shipping on Refills: Zero cost to replenish products of $25 or more.
      • View Auto Delivery FAQs for additional information
      Rely on the
      Vitamin Shoppe® 100% Satisfaction Guarantee
      Free shipping applies to Auto Delivery replenishment orders when the total value of all subscribed items exceeds $25 after discount is applied. Shipping surcharge may apply if delivered to Alaska or Hawaii.
      One-time coupon discounts don’t carry over to recurring orders.If a coupon offer is applied to purchase of multiple items (i.e. “Buy One, Get One 50% Off, Buy 2, Get 1 Free, etc...) and you select Auto Delivery, all items will be added as recurring orders.
      You may return any item purchased from the Vitamin Shoppe for any reason within thirty (30) days of purchase. For online and catalog orders, the product ship date is the date of purchase. Refunds for unopened items will be issued via your original form of payment with one exception. Online orders paid for with PayPal and returned to a Vitamin Shoppe retail store will be refunded via merchandise credit.
      ×

      AUTO DELIVERY
      Auto Delivery is the best way to put your wellness goals first—and enjoy huge savings every time! We’ll send your essentials at a pace you choose (switch it up any time).
      • Forever Savings: You’ll get 20% off The Vitamin Shoppe® and Vthrive The Vitamin Shoppe® brands, 15% off everything else. Every subscription order. Every time.
      • Never Run Out: Stay effortlessly stocked up with your essentials.
      • Easily Manage: Use our app to easily manage subscriptions.
      • Free Shipping on Refills: Zero cost to replenish products of $25 or more.
      • View Auto Delivery FAQs for additional information
      Rely on the
      Vitamin Shoppe® 100% Satisfaction Guarantee
      Free shipping applies to Auto Delivery replenishment orders when the total value of all subscribed items exceeds $25 after discount is applied. Shipping surcharge may apply if delivered to Alaska or Hawaii.
      One-time coupon discounts don’t carry over to recurring orders.If a coupon offer is applied to purchase of multiple items (i.e. “Buy One, Get One 50% Off, Buy 2, Get 1 Free, etc...) and you select Auto Delivery, all items will be added as recurring orders.
      You may return any item purchased from the Vitamin Shoppe for any reason within thirty (30) days of purchase. For online and catalog orders, the product ship date is the date of purchase. Refunds for unopened items will be issued via your original form of payment with one exception. Online orders paid for with PayPal and returned to a Vitamin Shoppe retail store will be refunded via merchandise credit.
      ×
      Buy one, get one 50% off Nature's Way brand products. Offer valid 07/27/2026 through 08/23/2026. Discount taken off price of second item of equal or lesser value. Excludes clearance items.