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GOLD STANDARD 100% WHEY Protein Powder – Vanilla Ice Cream (1.98 lbs./29 Servings)

GOLD STANDARD 100% WHEY Protein Powder – Vanilla Ice Cream (1.98 lbs./29 Servings)

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GOLD STANDARD 100% WHEY Protein Powder – Vanilla Ice Cream (1.98 lbs./29 Servings)

Rated 4.5 out of 5
1,351 Reviews|90 Questions | 410 Answers|
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Gluten Free

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About This Product

  • Helps build and maintain muscle
  • Supports endurance and recovery
  • Instantized powder for easy mixing
  • Vanilla Ice Cream flavor

GOLD STANDARD 100% WHEY by Optimum Nutrition fuels your body with 24g of high-quality whey protein derived primarily from whey protein isolate, plus 5.5g of naturally occurring BCAAs to support muscle building, maintenance, endurance, and recovery.

Frequently Asked Questions

What is whey protein isolate?

Whey protein isolate (WPI) has the highest concentration of protein and BCAAs, while having less carbs, cholesterol, and fat compared to other whey proteins. WPI is also low in lactose and easy on your digestive tract.

What are BCAAs?

Branched-chain amino acids (BCAAs) include leucine, isoleucine, and valine. They support muscle growth and reduce muscle fatigue.

Read More

Directions

Consume your shake after exercise or anytime during the day. Mix 31 grams (about 1 scoop) of Whey Protein Powder into 6-8 fl oz cold water, milk or other beverage. For 30 seconds stir, shake or blend until dissolved.

Warning

For healthy adults, consume enough protein to meet your daily protein requirements with a combination of high protein foods and protein supplements throughout the day as part of a balanced diet and exercise program. Store in a cool, dry place. Serving scoop included, but may settle to the bottom during shipping. Contents sold by weight not volume. Some settling will occur.

Updated Jan 15, 2026
Read More
Serving Size: 1 Scoop(s)
Number of Servings: 29 Servings
Amount Per Serving
% Daily Value
CALORIES   
**%
TOTAL FAT   
2%
SATURATED FAT   
5%
CHOLESTEROL   
18%
SODIUM   
6%
TOTAL CARBOHYDRATE   
1%
TOTAL SUGARS   
**%
PROTEIN   
48%
CALCIUM   
10%
POTASSIUM   
4%

Other Ingredients:

Protein Blend (Whey Protein Isolate, Whey Protein Concentrate, Hydrolyzed Whey Protein), Natural and Artificial Flavor, Sunflower and/or Soy Lecithin, Cellulose Gum, Xanthan Gum, Salt, Sucralose, Acesulfame Potassium. Contains: Milk, Soy.

Brand:
Optimum Nutrition
Form:
Powder
Flavor:
Vanilla Ice Cream
Serving Size:
1 Scoop(s)
Number of Servings:
29 Servings
Price per Serving:
($2.41 / serving)
Product Weight:
39  OZ
Specialty Diets:
Gluten Free
Item # :
OP-1008 / 1629476

  • Fitness Beginners: Ideal for those embarking on their fitness journey, this whey protein helps support muscle recovery and maintenance, aiding in a smooth and effective start.
  • Morning Commuters: Perfect for individuals who need a quick and easy protein boost in the morning. This convenient option supports energy and focus during the daily commute.
  • Busy Professionals: Offers a practical solution for maintaining muscle strength and endurance amidst demanding work schedules, supporting overall daily performance.
  • Lactose-Intolerant Individuals: With its low lactose content, this product offers a suitable protein source for those who are sensitive to lactose, promoting muscle health without digestive discomfort.
  • Active Older Adults: Designed for seniors who wish to maintain an active lifestyle, this protein powder supports muscle health and recovery, contributing to overall wellness and vitality.

    • 1,351 Ratings
    4.5out of 5 stars
    1,351 Ratings

    Rated 5 stars by 75% of reviewers

    Rated 4 stars by 13% of reviewers

    Rated 3 stars by 4% of reviewers

    Rated 2 stars by 3% of reviewers

    Rated 1 star by 5% of reviewers

    Would you recommend?
    Customers review summary

    The Optimum Nutrition Gold Standard 100% Whey protein powder in Chocolate Peanut Butter delights customers with a rich, milkshake style flavor and smooth mixing. Many customers appreciate its 24 grams of protein per scoop, rapid dissolution without grit, and versatility in shakes, smoothies, and baking. A few customers note a faint artificial sweetener aftertaste or occasional thin consistency, yet most say it reliably supports recovery and tastes indulgent.

    AI generated from customer reviews

    1-10 of 1,351 Reviews
    Customers talk about
    Oct 30, 2026
    Rated 5 out of 5
    Great protein
    Dont really have any other products to compare to but it has a good taste and mixes easily. Not sure what else could be asked for.
    Bobby MVerified Purchaser
    Purchased on Oct 15, 2026
    Was this helpful?
    Sep 6, 2026
    Rated 5 out of 5
    Good products
    Very good products
    Cindy CVerified Purchaser
    Purchased on Aug 15, 2026
    Was this helpful?
    Aug 24, 2026
    Rated 5 out of 5
    Gg
    Th
    Jason PVerified Purchaser
    Location
    Greenwood, IN, US
    Gender
    Male
    Age Range
    45-54
    Fitness Level
    Beginner
    Would you recommend?Yes
    Purchased on Aug 9, 2026
    Was this helpful?
    Jul 14, 2026
    Rated 1 out of 5
    Highway robbery
    Everyone involved will burn in hell for charging your customers $200 for an item that used to cost $100
    Luis G
    Location
    Hopewell, VA, US
    Gender
    Male
    Age Range
    45-54
    Fitness Level
    Intermediate
    Would you recommend?No
    Was this helpful?
    Jul 10, 2026
    Rated 5 out of 5
    :D
    Yummy
    Eric WVerified Purchaser
    Purchased on Apr 23, 2026
    Was this helpful?
    Jun 17, 2026
    Rated 5 out of 5
    great vanilla flavor, mixes easily and provides quality protein
    This review was collected as part of a promotion
    i really enjoyed this protein powder. the vainilla ice cream flavor tastes great and is not overly sweet, making it easy to drink after a workout or a snack during the day, it mixes well with water or milk without leaving many lumps, and the texture is smooth. i also like that it provides a good amount of protein to help support my daily nutrition goals. overall, it's a convenient and tasty option that i would purchase again
    danielaW
    Was this helpful?
    Jun 9, 2026
    Rated 5 out of 5
    Working good for me
    Been using for years seems to be helping in my strength and fills me up
    undefined uVerified Purchaser
    Location
    MUSKEGO, US
    Gender
    Female
    Age Range
    65+
    Would you recommend?Yes
    Purchased on May 25, 2026
    Was this helpful?
    Jun 9, 2026
    Rated 5 out of 5
    happy face
    easy and quick to use
    ELLEN WVerified Purchaser
    Location
    Madison, WI, US
    Gender
    Female
    Age Range
    65+
    Would you recommend?Yes
    Purchased on Jan 29, 2026
    Was this helpful?
    May 7, 2026
    Rated 3 out of 5
    Unfortunately too sweet.
    This review was collected as part of a promotion
    I went back and forth on this protein each time I used it. The pros: it blends really well to a very smooth consistency. It didn't upset my stomach or cause any bloating the way other protein powders have in the past. And it's low calorie, and only 1g of sugar for a good protein pay off (24g per serving.) However, I couldn't get past how overly sweet it tasted. It overpowered the flavor to where all I could taste was artificial sweetener which for me was ultimately a deal breaker.
    EmilyG
    Was this helpful?
    Apr 13, 2026
    Rated 5 out of 5
    Very Good taste
    Its a good Product for muscle Building
    Pooja Y
    Location
    Burbank, CA, IN
    Gender
    Male
    Age Range
    25-34
    Would you recommend?Yes
    Was this helpful?
    Disclaimer:

    Product reviews are provided for informational purposes only and reflect solely the views and opinions expressed by the contributors and not those of the Vitamin Shoppe. Vitamin Shoppe does not verify or endorse any claims made in these reviews.Please read the full product reviews disclaimer.

    We'll email them your question, then email you their replies.

    Have a question? Ask owners.Have a question about this? Ask people who own it.
    Start typing and see existing answers.
    11 Questions
    Why did you choose this?
    The Vitamin ShoppeStore

    Flavor

    JASON W

    It’s good

    Quelina V

    Came recommended by trainer

    Scott M

    Like

    alexander T
    I am 13 years old is it OK for me to take this. Is it not recommended for me and or would it be considered unhealthy ?
    A shopper

    Best Answer:  I have not heard of any reason that anyone should not use whey protein based on age, it comes from milk and that is considered a good protein source especially since your body is rapidly growing at that age. Always make sure you drink enough water so that it's easy for your kidneys, and a good idea to blend with frozen berries when you can for all those good antioxidants!

    John F
    Does it have creatine in it? I'm looking for non-creatine based protein powders.
    Julia T.

    Best Answer:  There's no creatine in it. I'm actually still a VIP customer with the max healthy awards possible. Got plenty of whey experience -and recommend you to shop at bodybuilding .com. There, often you get free bonus items along with the 100% Whey!

    Lucas R
    Is this shake is for general health/weight loss or weight gain?? The product description doesn't specify it's uses and I would hate to spend the money on a product that is gonna make me "bulk up". Thanks for your replies.
    Brittany E

    Best Answer:  Protein helps repair muscle tissue that is broken down after a workout. It will not cause you to bulk up. You would need to be lifting heavy and eating a ton of calories for that and even them it is hard for women to gain "bulk".

    Whey protein is fast digesting and optimum is the brand I love the most!

    Hope that helps!

    Shawn L H
    Is this product good for people that are diabetic, with high blood pressure and trying to loose weight?
    Nancy A.

    Best Answer:  if you are diabetic, its better to consult your doctor... since these supplements are processed foods and not a regular diet for a normal man. u dont wanna make your sugar levels go bad...!!

    Aditya K
    Does this product contain high fructose corn syrup? The label doesn't list it as an ingredient but it's not clear what makes up the "natural and artificial flavors" ingredient.
    A shopper

    Best Answer:  No, this item does not contain high fructose corn syrup.

    Daniel W.staff
    how to use this?
    james R.

    Best Answer:  One scoop in a glass of juice works best for me

    MARTY M
    New to the workout world and I am over weight and I am trying to loss weight but still replenish my body with what it needs. What would be best?
    Chris S.

    Best Answer:  The vanilla is great but seriously i love the cookies and crean and the rockie road way more! I do 1 scoop of whey and one half cup of milk and a half cup of some pureed berry or half of a banana then i put about 5 ice cubes in a pint mason jar and shake it good then put in the freezer for before the jim. Its like a rich yummy milkshake or you can blend it up with the ice cubes then freeze it. I have one usually after my work out or before. Either way i eat on the opposite end. Glen

    Glen S
    How much soy is in this product?
    Melissa P.
    how much cholesterol is in this?
    Debbie
    Im looking for a new protein powder, hoping this is the one! As I am a vegetarian, protein is super important for me especially since I workout 6 days a week. My diet: protein shake, breakfast, protein shake, lunch, protein shake, and sometimes dinner. Would it be okay to take this powder 3x a day? Im trying to tone/build muscle.
    A shopper
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    Disclaimer:

    Product reviews are provided for informational purposes only and reflect solely the views and opinions expressed by the contributors and not those of the Vitamin Shoppe. Vitamin Shoppe does not verify or endorse any claims made in these reviews.Please read the full product reviews disclaimer.

     

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    About Optimum Nutrition

    Optimum NUTRITION has been trusted to provide the highest quality in post-workout recovery, pre-workout energy, and on-the-go sports nutrition products for over 35 years and in more than 100 countries. We are obsessed with quality. We sweat the details, scrutinizing every ingredient in every product that we make. We hold ourselves to the highest production standard, all so you can unlock your body’s full potential.

    Shop Optimum Nutrition
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    Experts Break it Down

    6 Ways Protein Benefits Your Health—Beyond Building Muscle

    6 Ways Protein Benefits Your Health—Beyond Building Muscle

    When you add more protein to your diet with foods like meat, fish, eggs, beans, or supplements like protein powder, you do your overall health a big favor.

    Which Type Of Protein Powder Is Best For You?

    Which Type Of Protein Powder Is Best For You?

    Whether you’re trying to gain muscle, lose fat, or just get the nutrients you need on the go, protein powder can be a great addition to any healthy eating plan.

    Is Eating More Protein The Solution To Your Stress?

    Is Eating More Protein The Solution To Your Stress?

    When you think about the benefits of protein, increased satiety, balanced blood sugar, stronger bone density, and muscle growth surely come to mind. But wait…there’s more!

    7 Easy Ways To Pack 30 Grams of Protein Into Your Next Meal

    7 Easy Ways To Pack 30 Grams of Protein Into Your Next Meal

    While individual protein needs and recommendations vary, experts often suggest aiming for 25 to 30 grams per meal—

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    HomeProtein & FitnessGOALSBuild MuscleGOLD STANDARD 100% WHEY Protein Powder – Vanilla Ice Cream (1.98 lbs./29 Servings)
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