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Nature’s Wisdom. Encapsulated.

Discover masterfully crafted vitamins, minerals, and herbs that bring the power of nature to your new chapter.

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Intelligence and Intention Behind Every Product

New Chapter uses ingredients you can trust—like whole fruits, vegetables, herbs, and mushrooms, sourced sustainably whenever possible—to nourish body and soul. Their 3rd-party certified formulas are designed by holistic practitioners and validated by a team of scientists.

All raw materials and finished products are tested thoroughly, with label claims verified. And all are additive-free, with no sugars, sweeteners, synthetic binders, fillers, or artificial flavors or colors.

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Good for the People, Good for the Planet

Since 1982, New Chapter has been fiercely committed to making sustainable choices. That’s why they’re proud to be a Certified B Corporation, recognized as part of a global shift to redefine success in business and build a more inclusive and sustainable economy.

From ethical sourcing commitments to reducing the carbon footprint at their facility and becoming a Zero Waste to Landfill facility, New Chapter is leading by example.

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Find New Chapter at The Vitamin Shoppe Store Near You

There are more than 600 The Vitamin Shoppe® stores across the US, so it's very likely you can pop in and find New Chapter locally. Check out our store locator to find a Shoppe near you. Don’t forget—you’ll save at least 15% on every subscription with Auto Delivery, plus an addition 5% off select brands to help you stay on the path. Not only will you never miss a thing, but you’ll also get free shipping on subscription refills of $25 or more!* You define what better looks (and feels) like—Count on us to help you get there.

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