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CBUM Series Itholate Protein Powder – Cinnamon Crunch Cereal (28.22 oz./25 Servings)

CBUM Series Itholate Protein Powder – Cinnamon Crunch Cereal (28.22 oz./25 Servings)

$74.99
($2.99/serving)

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CBUM Series Itholate Protein Powder – Cinnamon Crunch Cereal (28.22 oz./25 Servings)

Rated 4.9 out of 5
1,982 Reviews3 Questions107 Answers
$74.99
($2.99/serving)

BOGO

BUY ONE, GET ONE 50% OFF

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Arrives Oct 21-22 to 20147
Free over $45+
Pick-Up
8 In Stock
Sterling, VAOpens 9:30 AM
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Same-Day
8 In Stock
Order by 2PM, Arrives 4-7 PM to 20147 - $8.99 / delivery
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Product Info

About This Product

  • 25g of pure whey protein isolate per serving
  • Supports lean muscle tissue and recovery
  • Cinnamon Crunch Cereal flavor

Formulated and flavored by 5x Mr. Olympia Chris Bumstead himself, you can be sure you’re getting the highest quality protein and the best-tasting flavors with CBUM Series Itholate Protein Powder. This top-of-the-line protein shake fuels post-workout muscle recovery with 25g of grass-fed, 100% micro-filtered whey protein isolate for optimal digestibility.

Frequently Asked Questions

What is whey protein isolate?

Whey protein isolate (WPI) has the highest concentration of protein and BCAAs, while having less carbs, cholesterol, and fat compared to other whey proteins. WPI is also low in lactose and easy on your digestive tract.

Are protein shakes “good” for you?

Protein shakes can be an excellent addition to a well-rounded diet and healthy lifestyle. Research has shown that supplementing with protein can support athletic performance, post-workout recovery, weight management, muscle maintenance, and muscle growth.

Can protein shakes support weight gain?

Protein shakes may support weight gain if they contribute to a calorie surplus in your diet.

Can protein shakes support weight loss?

Research has shown that protein-rich foods temporarily rev up your metabolism and can help make you feel satiated longer, which may contribute to weight loss.

Are protein shakes "good" for women?

Supplementing with protein is as beneficial for women as it is for men in supporting muscle growth and maintenance, recovery, and performance.

How can protein supplements benefit my muscles?

Protein supplements provide the nutrients your body needs to stimulate muscle protein synthesis and support recovery post-workout.

Who Would Benefit from Taking Protein?

  • Athletes and fitness enthusiasts looking to support muscle growth, muscle maintenance, performance, and post-workout recovery
  • Individuals with weight management goals seeking a lower-calorie, high-protein option
  • Older adults who require more protein to maintain muscle mass and overall health
  • Busy professionals and students who need a quick and convenient source of protein on the go
  • Anyone with increased protein needs, such as vegetarians or individuals practicing a low-carb diet

Read More

Directions

To help meet daily protein requirements, take one (1) scoop with 8–12 fl oz of water.

Warning

Use this product as a food supplement only. Do not use for weight reduction. Not a low calorie food. Keep in a cool, dry place. Keep out of the reach of children. For use by healthy adults only, not recommended for persons under the age of 18. Seek advice from a healthcare professional before taking if you have any pre-existing medical condition to ensure it is safe to take this product.

Read More

Supplement Facts

Serving Size: 1 Scoop
Number of Servings: 25 Servings
Amount Per Serving
% Daily Value
CALORIES   
**%
TOTAL FAT   
1%
SATURATED FAT   
N/A*
TRANS FAT   
**%
CHOLESTEROL   
5%
SODIUM   
9%
TOTAL CARBOHYDRATE   
1%
DIETARY FIBER   
N/A*
TOTAL SUGARS  - INCLUDES 1G ADDED SUGARS
2%
PROTEIN   
50%
VITAMIN D   
N/A*
CALCIUM   
10%
IRON   
2%
POTASSIUM   
2%

Other Ingredients:

Whey Protein Isolate, Cinnamon Crunch Piece (Sugar, Brown Sugar, Corn Syrup, Degermed Corn Grits (Heat Treated), Rice Flour (Heat Treated), Corn Starch, Palm Oil, Cinnamon), Natural and Artificial Flavors, Sea Salt, Ground Cinnamon, Gum Blend (Guar Gum, Gum Acacia, Xanthan Gum), Sunflower Lecithin, Sucralose. Contains: Milk.

Does Not Contain:

Free of Artificial Flavors

Specifications

Brand:
RAW
Form:
Powder
Flavor:
Cinnamon Crunch Cereal
Serving Size:
1 Scoop
Number of Servings:
25 Servings
Price per Serving:
($3.00 / serving)
Product Weight:
34  OZ
Item # :
GRW0001 / 2234805

Who Might Benefit From This Product

Athletes: Designed for individuals involved in vigorous physical activities. The 25g of grass-fed, micro-filtered whey protein isolate in this product support muscle growth and recovery, contributing to enhanced performance and endurance.Weight Loss Focused: A great choice for those working towards weight management goals. The high-protein content of this product can assist with feeling full longer and may support weight loss as a part of a balanced diet and healthy lifestyle.Busy Professionals: This product serves as a quick and convenient source of protein for working individuals. It offers an easy way to get nutritional support for maintaining energy and focus during a bustling workday.Elderly Individuals: Ideal for older adults requiring more protein to maintain muscle mass and overall health. The easy-to-digest whey protein isolate can support their nutritional needs, contributing to their overall well-being.Low-Carb Adherents: Great for individuals who have increased protein needs due to following a low-carb diet. The product provides a significant portion of protein while keeping the carb count minimal, making it a suitable addition to their meal plan.

Product Reviews
   (1982)

1,982 Ratings
4.9out of 5 stars
1,982 Ratings

Rated 5 stars by 93% of reviewers

Rated 4 stars by 5% of reviewers

Rated 3 stars by 1% of reviewers

Rated 2 stars by 0% of reviewers

Rated 1 star by 1% of reviewers

Would you recommend?
Customers review summary

The whey isolate protein powder impresses customers with dessert-like, authentic flavors and unexpected crunchy inclusions that make shakes feel indulgent. Mixability with water, milk, or in recipes and light, easy digestion are commonly enjoyed traits that suit both daily drinkers and people using it in meals. A minority find flavor changes or sweetness off-putting and some note serving size concerns, yet most say it stands out for taste and performance.

AI generated from customer reviews

1-10 of 1,982 Reviews
Customers talk about
Oct 17, 2026
Rated 1 out of 5
$75 for an almost 2 pound bottle lol lol lol
$75.00 for an almost two pound jug!!! It's protein powder!!! What are they thinking, and by this I mean the people that pay for it. You can buy real food with that money.
JUAN P
Location
Dallas, TX, US
Gender
Male
Age Range
25-34
Would you recommend?:No
Was this helpful?
Oct 13, 2026
Rated 5 out of 5
Delicious
Great macros, taste delicious!
Curtis WVerified Purchaser
Purchased on Sep 28, 2026
Was this helpful?
Oct 3, 2026
Rated 5 out of 5
5 Stars
Great strawberry flavor and the inclusions add that sweet tooth satisfaction!
Enrique
Would you recommend?:Yes
Was this helpful?
Oct 3, 2026
Rated 5 out of 5
5 Stars
Best protein I've tried by far!
Enrique
Would you recommend?:Yes
Was this helpful?
Sep 28, 2026
Rated 5 out of 5
5 Stars
Best protein I've ever had
Anthony
Would you recommend?:Yes
Was this helpful?
Sep 28, 2026
Rated 5 out of 5
5 Stars
Omg tastes so good I can't believe it's protein
Daniel
Would you recommend?:Yes
Was this helpful?
Sep 25, 2026
Rated 5 out of 5
5 Stars
I love the taste!
crystal
Would you recommend?:Yes
Was this helpful?
Sep 21, 2026
Rated 5 out of 5
Super tasty
Loved this protein powder! At first the marshmallows and chocolate chunks made me feel like it didn't mix well. After a couple of shakes I've grown to love that part about this particular flavor. Tastes like dessert and not like some of the protein shakes I'm familiar with. I'll definitely order this again and again.
Matthew P.
Would you recommend?:Yes
Was this helpful?
Sep 21, 2026
Rated 5 out of 5
Best protein powder
My new favorite protein powder. Love the little pieces in itholate protein powder.
KIMBERLEE S.
Would you recommend?:Yes
Was this helpful?
Sep 21, 2026
Rated 5 out of 5
5 Stars
Favorite flavor
Nicole
Would you recommend?:Yes
Was this helpful?
Disclaimer:

Product reviews are provided for informational purposes only and reflect solely the views and opinions expressed by the contributors and not those of the Vitamin Shoppe. Vitamin Shoppe does not verify or endorse any claims made in these reviews.Please read the full product reviews disclaimer.

Q&A

We'll email them your question, then email you their replies.

Have a question? Ask owners.Have a question about this? Ask people who own it.
Start typing and see existing answers.
2 Questions
Why did you choose this?
The Vitamin ShoppeStore

Love this flavor

liz b

Try something new

TERCERO G

Love this protein

JUAN I

I tried a Snickerdoodle flavor from PE Science and it was really yummy so I thought I would try this one because it might be similar or even better!

Addy S
Can I take two scoops?
Johan A

Best Answer:  Yes. When I can't get enough protein in through eating food, there are days I take 3-4 scoops throughout the day.

Christopher R
Questions for Similar Products
Is it easy to digest?
Itholate Protein
About
Itholate Protein
A shopper

  Yes it is

Ardany L

Vote for the best answer above!

Disclaimer:

Product reviews are provided for informational purposes only and reflect solely the views and opinions expressed by the contributors and not those of the Vitamin Shoppe. Vitamin Shoppe does not verify or endorse any claims made in these reviews.Please read the full product reviews disclaimer.

Shipping Info

 

FREE STANDARD SHIPPING on orders of $45 or more

How to get FREE Standard Shipping:

  1. Ship to an address within the United States (including U.S. territories)
  2. Place your online order of $45 or more* - after promotions and before tax are applied
  3. Use "Standard" shipping option at checkout

Orders will be shipped within 24 hours of order placement*, pending verification of billing information and shipping method selected. International orders and orders containing gift cards or items that are not currently in stock will be processed as quickly as possible.

 

*Excludes all orders placed on major US holidays (Memorial Day, Independence Day, Labor Day, Thanksgiving Day, Christmas Day and New Year's Day).

 

Orders for states outside of the continental U.S. (including those of $45 or more) may be subject to a delivery surcharge. This will be noted in the order summary based on your shipping address at checkout.

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    Can protein shakes support weight loss?

    Research has shown that protein-rich foods temporarily rev up your metabolism and can help make you feel satiated longer, which may contribute to weight loss.

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    How can protein supplements benefit my muscles?

    Protein supplements provide the nutrients your body needs to stimulate muscle protein synthesis and support recovery post-workout.

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    • Individuals with weight management goals seeking a lower-calorie, high-protein option
    • Older adults who require more protein to maintain muscle mass and overall health
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