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Optimum Nutrition

Optimum Nutrition protein supplements and other nutrition products are here to support your athletic performance. Find the best variety of protein supplements by Optimum Nutrition based on your health and wellness goals at The Vitamin Shoppe.

  • Health Concerns
    • Fitness & Muscle Building (23)
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PLATINUM HYDROWHEY – Advanced Hydrolyzed Whey Protein Isolates – Turbo Chocolate (3.5 lbs./40 Serving)
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Optimum Nutrition
PLATINUM HYDROWHEY – Advanced Hydrolyzed Whey Protein Isolates – Turbo Chocolate (3.5 lbs./40 Serving)
(34)
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$104.99
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GOLD STANDARD 100% WHEY Protein Powder – Double Rich Chocolate (10 lbs./149 Servings)
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Optimum Nutrition
GOLD STANDARD 100% WHEY Protein Powder – Double Rich Chocolate (10 lbs./149 Servings)
(49)
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$169.99
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GOLD STANDARD 100% Isolate – Hydrolyzed & Ultra-Filtered Protein Powder – Chocolate Bliss (3 lbs./44 Servings)
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Optimum Nutrition
GOLD STANDARD 100% Isolate – Hydrolyzed & Ultra-Filtered Protein Powder – Chocolate Bliss (3 lbs./44 Servings)
(20)
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$79.99
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Micronized Creatine Powder – Unflavored (1.32 lbs./120 Servings)
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Micronized Creatine Powder – Unflavored (1.32 lbs./120 Servings)
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$52.99
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GOLD STANDARD 100% Isolate – Hydrolyzed & Ultra-Filtered Protein Powder – Rich Vanilla (2.91 lbs./44 Servings)
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Optimum Nutrition
GOLD STANDARD 100% Isolate – Hydrolyzed & Ultra-Filtered Protein Powder – Rich Vanilla (2.91 lbs./44 Servings)
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$79.99
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Gold Standard 100% Whey Protein - Vanilla Ice Cream (10 Lbs. / 146 Servings)
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Optimum Nutrition
Gold Standard 100% Whey Protein - Vanilla Ice Cream (10 Lbs. / 146 Servings)
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$169.99
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GOLD STANDARD 100% WHEY Protein Powder – Double Rich Chocolate (5 lbs./74 Servings)
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Optimum Nutrition
GOLD STANDARD 100% WHEY Protein Powder – Double Rich Chocolate (5 lbs./74 Servings)
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$99.99
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GOLD STANDARD 100% WHEY Protein Powder – Vanilla Ice Cream (5 lbs./73 Servings)
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GOLD STANDARD 100% WHEY Protein Powder – Vanilla Ice Cream (5 lbs./73 Servings)
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$99.99
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GOLD STANDARD 100% WHEY Protein Powder – Double Rich Chocolate (2 lbs./29 Servings)
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GOLD STANDARD 100% WHEY Protein Powder – Double Rich Chocolate (2 lbs./29 Servings)
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$54.99
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PLATINUM HYDROWHEY – Advanced Hydrolyzed Whey Protein Isolates – Velocity Vanilla (3.5 lbs./40 Serving)
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Optimum Nutrition
PLATINUM HYDROWHEY – Advanced Hydrolyzed Whey Protein Isolates – Velocity Vanilla (3.5 lbs./40 Serving)
(21)
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$104.99
($2.62/Serving)

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SERIOUS MASS – High-Protein Weight Gain Powder – Chocolate – 12 lbs./16 Servings
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Optimum Nutrition
SERIOUS MASS – High-Protein Weight Gain Powder – Chocolate – 12 lbs./16 Servings
(83)
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$89.99
($5.62/Serving)

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SERIOUS MASS – High-Protein Weight Gain Powder – Vanilla – 12 lbs./16 Servings
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Optimum Nutrition
SERIOUS MASS – High-Protein Weight Gain Powder – Vanilla – 12 lbs./16 Servings
(39)
2 Flavors | More Sizes
$89.99
($5.62/Serving)

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GOLD STANDARD 100% WHEY Protein Powder – Extreme Milk Chocolate (5 lbs./71 Servings)
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Optimum Nutrition
GOLD STANDARD 100% WHEY Protein Powder – Extreme Milk Chocolate (5 lbs./71 Servings)
(33)
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$99.99
($1.41/Serving)

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ESSENTIAL AMIN.O. ENERGY – Orange Cooler (1.29 lbs./65 Servings)
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Optimum Nutrition
ESSENTIAL AMIN.O. ENERGY – Orange Cooler (1.29 lbs./65 Servings)
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$54.99
($0.85/Serving)

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ESSENTIAL AMIN.O. ENERGY – Concord Grape (1.29 lbs./65 Servings)
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Optimum Nutrition
ESSENTIAL AMIN.O. ENERGY – Concord Grape (1.29 lbs./65 Servings)
(21)
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$54.99
($0.85/Serving)

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ESSENTIAL AMIN.O. ENERGY + ELECTROLYTES – Sparkling Hydration Drink – Grape (12-Pack)
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Optimum Nutrition
ESSENTIAL AMIN.O. ENERGY + ELECTROLYTES – Sparkling Hydration Drink – Grape (12-Pack)
(10)
2 Flavors | More Sizes
$29.99
($2.50/Serving)

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ESSENTIAL AMIN.O. ENERGY – Watermelon (1.29 lbs./65 Servings)
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Optimum Nutrition
ESSENTIAL AMIN.O. ENERGY – Watermelon (1.29 lbs./65 Servings)
(22)
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$54.99
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GOLD STANDARD PRO GAINER Protein Powder – Double Chocolate (5.09 lbs./14 Servings)
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Optimum Nutrition
GOLD STANDARD PRO GAINER Protein Powder – Double Chocolate (5.09 lbs./14 Servings)
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$89.99
($6.43/Serving)

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GOLD STANDARD 100% WHEY Protein Powder – Cookies & Cream (4.63 lbs./68 Servings)
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Optimum Nutrition
GOLD STANDARD 100% WHEY Protein Powder – Cookies & Cream (4.63 lbs./68 Servings)
(44)
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$99.99
($1.47/Serving)

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ESSENTIAL AMIN.O. ENERGY + ELECTROLYTES – Watermelon Splash (10.05 oz./30 Servings)
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Optimum Nutrition
ESSENTIAL AMIN.O. ENERGY + ELECTROLYTES – Watermelon Splash (10.05 oz./30 Servings)
(8)
$29.99
($1.00/Serving)

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ESSENTIAL AMIN.O. ENERGY – Juicy Strawberry Burst (9.5 oz./30 Servings)
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Optimum Nutrition
ESSENTIAL AMIN.O. ENERGY – Juicy Strawberry Burst (9.5 oz./30 Servings)
(17)
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$29.99
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ESSENTIAL AMIN.O. ENERGY + ELECTROLYTES – Sparkling Hydration Drink – Juicy Strawberry (12-Pack)
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Optimum Nutrition
ESSENTIAL AMIN.O. ENERGY + ELECTROLYTES – Sparkling Hydration Drink – Juicy Strawberry (12-Pack)
(18)
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$29.99
($2.50/Serving)

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ESSENTIAL AMIN.O. ENERGY – Fruit Fusion (1.29 lbs./65 Servings)
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Optimum Nutrition
ESSENTIAL AMIN.O. ENERGY – Fruit Fusion (1.29 lbs./65 Servings)
(17)
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$54.99
($0.85/Serving)

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GOLD STANDARD PRO GAINER Protein Powder – Vanilla Custard (5.09 lbs./14 Servings)
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Optimum Nutrition
GOLD STANDARD PRO GAINER Protein Powder – Vanilla Custard (5.09 lbs./14 Servings)
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2 Flavors | More Sizes
$89.99
($6.43/Serving)

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ESSENTIAL AMIN.O. ENERGY – Blue Raspberry (1.29 lbs./65 Servings)
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Optimum Nutrition
ESSENTIAL AMIN.O. ENERGY – Blue Raspberry (1.29 lbs./65 Servings)
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$54.99
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ESSENTIAL AMIN.O. ENERGY – Concord Grape (9.5 oz./30 Servings)
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Optimum Nutrition
ESSENTIAL AMIN.O. ENERGY – Concord Grape (9.5 oz./30 Servings)
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$29.99
($1.00/Serving)

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ESSENTIAL AMIN.O. ENERGY – Blueberry Lemonade (9.5 oz./30 Servings)
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Optimum Nutrition
ESSENTIAL AMIN.O. ENERGY – Blueberry Lemonade (9.5 oz./30 Servings)
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$29.99
($1.00/Serving)

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ESSENTIAL AMIN.O. ENERGY – Fruit Fusion (9.5 oz./30 Servings)
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Optimum Nutrition
ESSENTIAL AMIN.O. ENERGY – Fruit Fusion (9.5 oz./30 Servings)
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$29.99
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What is Optimum Nutrition?

For over three decades, Optimum Nutrition has been helping performance-focused athletes with their health and wellness goals. Focused on maintaining quality, Optimum Nutrition protein powder and nutrition supplements are crafted with raw materials.

No matter your specific fitness or wellness goals, you can trust that Optimum Nutrition supplements undergo a strict ingredients selection process to ensure their products can help you achieve them.

What should I Look for when shopping for Optimum Nutrition products?

When browsing The Vitamin Shoppe’s Optimum Nutrition selection, look for popular nutrition products like:

  • Gold Standard Whey Protein: Great-tasting Optimum Nutrition whey protein powder has been a favorite of athletes for more than 30 years due to its 5 grams of BCAAs and 24 grams of protein per serving.
  • Creatine: Easy-to-mix micronized Optimum Nutrition creatine powder can be combined with Gold Standard Whey to make a complete shake or enjoyed on its own for muscle support.
  • Amino Energy: With a blend of amino acids and caffeine derived from natural sources, this powdered supplement may aid in muscle recovery and energy production, and it comes in a wide range of tempting flavors like Concord Grape and Peach Lemonade.

Where can I find Optimum Nutrition supplements?

Discover the best variety of Optimum Nutrition products online or in-store at The Vitamin Shoppe. Use our convenient filters to narrow down Optimum Nutrition products that suit your specific health and wellness goals.

As a licensed retailer, The Vitamin Shoppe© proudly provides deals on a selection of Optimum Nutrition items. Shop and purchase Optimum Nutrition products in our stores and online.

Find Health Concerns at The Vitamin Shoppe Store Near You

There are more than 600 The Vitamin Shoppe® stores across the US, so it's very likely you can pop in and find Health Concerns locally. Check out our store locator to find a Shoppe near you. Don’t forget—you’ll save at least 15% on every subscription with Auto Delivery, plus an addition 5% off select brands to help you stay on the path. Not only will you never miss a thing, but you’ll also get free shipping on subscription refills of $25 or more!* You define what better looks (and feels) like—Count on us to help you get there.


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    Shop with confidence with our Easy Returns Policy. Customers may return any opened or unopened merchandise purchased from any Vitamin Shoppe channel to any Vitamin Shoppe store within 30 days. Find more at our full Returns Policy page.

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By creating an account, you agree to the terms and conditions set forth in the Healthy Awards® program's FAQs and The Vitamin Shoppe's Terms of Use and Privacy Policy. If you are a California or Colorado resident, you agree that you are enrolling in a financial incentive/loyalty program and acknowledge that you have read and understand the Financial Incentive and Loyalty Program Notice.

Join Now

Ready to get your V.I.P. on? Fill out the info below and we’ll kickstart your membership with 25 FREE bonus points towards a Cash Back Award.

8 or more characters

Uppercase letters

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At least one number

By creating an account, you agree to the terms and conditions set forth in the Healthy Awards® program's FAQs and The Vitamin Shoppe's Terms of Use and Privacy Policy. If you are a California or Colorado resident, you agree that you are enrolling in a financial incentive/loyalty program and acknowledge that you have read and understand the Financial Incentive and Loyalty Program Notice.

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Thanks for joining the family. Now you get points on every purchase—towards Cash Back Awards—plus, access to the Rewards Center with free points activities every month, giveaways, and oh yeah… those 25 bonus points will be in your account by tomorrow.

You're In

Thanks for joining the family. Now you get points on every purchase—towards Cash Back Awards—plus, access to the Rewards Center with free points activities every month, giveaways, and oh yeah… those 25 bonus points will be in your account by tomorrow.

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