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Optimum Nutrition

Optimum Nutrition protein supplements and other nutrition products are here to support your athletic performance. Find the best variety of protein supplements by Optimum Nutrition based on your health and wellness goals at The Vitamin Shoppe.

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  • Clean Simple Eats
    Grass Fed Whey Protein - Chocolate Brownie Batter

    Because brownies are always the answer. We took everything you know and love about brownies (without any of the artificial junk) and created this delightfully fudgy gem. Brownie Batter is one of our top-selling protein powders, and if you’re not into sharing, you’re going to want to hide this baby (you can thank us later).

    Clean Simple Eats protein powder is healthy, effective, and of course, has a deliciously rich flavor and creamy texture! Our unique protein powder is made with a clean ingredient list and naturally sweetened without any of the artificial junk (aka colors, dyes, sweeteners, or flavors), so you can feel great about what’s fueling your body!

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  • Optimum Nutrition
    Platinum Igniter - Intense Energy, Pumps & Performance
    Why Platinum Igniter? 19G (About 3 Scoops) Provides: Caffeine - 300 MG. Beta-Alanine - 3 G, Betaine - 2.5 G, Micronized L-Citrulline - 6G. Energy and Power, Pump, and Performance.
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  • Optimum Nutrition
    ESSENTIAL AMIN.O. ENERGY – Blueberry Lemonade (9.5 oz./30
    • Essential amino acid delivery
    • Supports energy, focus, and muscle recovery
    • Promotes nitric oxide production
    • Caffeine derived from natural sources
    • Blueberry Lemonade flavor

    Looking for the perfect pre-workout boost or anytime pick-me-up? ESSENTIAL AMIN.O. ENERGY by Optimum Nutrition supports muscle recovery before, during, and after exercise with 5g of micronized free-form amino acids—plus 100mg of caffeine to promote energy and focus.

    Frequently Asked Questions

    What are essential amino acids?

    Essential amino acids (EAAs) are amino acids that your body can’t produce enough of on its own, including leucine, isoleucine, valine, histidine, lysine, methionine, phenylalanine, threonine, and tryptophan. EAAs support muscle growth and recovery.

    What are micronized free-form amino acids?

    Micronized free-form amino acids are single amino acids that are already in a pre-digested form for faster absorption by the body.

    Why is nitric oxide important?

    Nitric oxide plays a key role in exercise endurance because it’s a vasodilator. A vasodilator is a substance that supports the dilation of blood vessels for increased blood flow.

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  • plnt
    Organic Fitness Protein Powder – Plant-Based Weight-Management Formula
    • Supports appetite control
    • Promotes muscle building
    • Non-GMO Project Verified, Certified Vegan & USDA Organic
    • Free of gluten, dairy, soy, and nuts
    • Chocolate flavor

    Harness the power of earth-grown goodness to support your weight-management goals with Organic Fitness Protein. This vegan formula promotes appetite control, satiety, and muscle building with 28g of a plant-based protein blend per serving.

    All plnt® products are made from whole food or plant-based ingredients sourced in nature, contain zero synthetic colors, sweeteners, or flavors, and are always tested to ensure purity and potency. 

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What is Optimum Nutrition?

For over three decades, Optimum Nutrition has been helping performance-focused athletes with their health and wellness goals. Focused on maintaining quality, Optimum Nutrition protein powder and nutrition supplements are crafted with raw materials.

No matter your specific fitness or wellness goals, you can trust that Optimum Nutrition supplements undergo a strict ingredients selection process to ensure their products can help you achieve them.

What should I Look for when shopping for Optimum Nutrition products?

When browsing The Vitamin Shoppe’s Optimum Nutrition selection, look for popular nutrition products like:

  • Gold Standard Whey Protein: Great-tasting Optimum Nutrition whey protein powder has been a favorite of athletes for more than 30 years due to its 5 grams of BCAAs and 24 grams of protein per serving.
  • Creatine: Easy-to-mix micronized Optimum Nutrition creatine powder can be combined with Gold Standard Whey to make a complete shake or enjoyed on its own for muscle support.
  • Amino Energy: With a blend of amino acids and caffeine derived from natural sources, this powdered supplement may aid in muscle recovery and energy production, and it comes in a wide range of tempting flavors like Concord Grape and Peach Lemonade.

Where can I find Optimum Nutrition supplements?

Discover the best variety of Optimum Nutrition products online or in-store at The Vitamin Shoppe. Use our convenient filters to narrow down Optimum Nutrition products that suit your specific health and wellness goals.

Find Optimum Nutrition Favorites at The Vitamin Shoppe Store Near You

There are over 600 The Vitamin Shoppe® stores across the US, so it's very likely you can pop in and find Optimum Nutrition Favorites locally. Check out our store locator to find a shoppe near you. Don’t forget about saving 10% on every subscription with Auto Delivery to help you stay on the path and never miss a thing, plus: Free Shipping!* You define what better looks (and feels) like—Count on us to help you get there.


Shipping & Returns

  • FREE for Orders over $35

    Orders under $35, domestic shipping is only $6.99. Find more at our Shipping Policy page.

  • Return Policy for Items Purchased Online

    Shop with confidence with our Easy Returns Policy. Customers may return any opened or unopened merchandise purchased from any Vitamin Shoppe channel to any Vitamin Shoppe store within 30 days. Find more at our full Returns Policy page.

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